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Added 1 min ago
Staff Pharmacist
Walmart Canada
Saint John, NB
Full-time
…Ensure that Pharmacy is open and operational during the posted business hours. In partnership with their Pharmacy Manager, they must assist in executing the business action plan to achieve…
Added 1 min ago
(CAN) Staff Pharmacist, Full Time
Walmart Canada
St. Albert, AB
Full-time
…Ensure that Pharmacy is open and operational during the posted business hours. In partnership with their Pharmacy Manager, they must assist in executing the business action plan to achieve…
Added 1 min ago
(CAN) Optician, Dual Licensed
Walmart Canada
Spruce Grove, AB
Full-time
Position Summary...The Optician, Dual Licensed reports to the Vision Centre Manager and provides the Store with expertise on the ordering and dispensing of quality eyewear while maximizing…
Added 1 min ago
Purchasing Manager
Texcan
Surrey, BC
Full-time
You will be working for the world's #1 privately held business to business distributor of electrical products and related solutions.
Added 1 min ago
Network and Systems Specialist
Stoakley-Stewart Consultants Ltd.
Barrie, ON
Full-time
You will report to the IT Manager, North America, with a dotted-line relationship to the Chief Financial Officer.
Added 2 mins ago
Manager, HR Business Partner, Canada
ELC Beauty LLC
Toronto, ON
Identify and share insights regarding issues and themes in the business to proactively drive the employee life cycle.
Added 2 mins ago
Part-Time Budget Officer, International Education Centre
Algonquin College
Ottawa, ON
Part-time
…financial and operational reports to ensure that the Finance Manager, Director, Associate Directors and Managers and Project Leads can make informed decisions when considering potential…
Added 2 mins ago
Configuration Specialist
DistillerSR Inc.
Remote, Canada
Full-time · Remote
Reporting to the Senior Manager, Solutions Engineering, the configuration specialist will be responsible for assisting with the analysis, design, configuration, and testing of DistillerSR…
Added 2 mins ago
Senior Manager, Real Estate Operations, Saskatchewan
Bell
Regina, SK
On the Bell Business Markets team, you’ll be a vital part of making innovation happen for enterprise-scale customers. You’ll deliver advanced solutions in areas such as IoT, Mobility/5G,…
Added 17 mins ago
Fuels Product Advisor
ExxonMobil
Edmonton, AB
…Reporting to the North America Product and Commercial Programs Manager, this role will play a critical part in driving the success of our fuels portfolio, enhancing customer value…
Added 17 mins ago
Store Auditor
MacEwen Petroleum Inc.
Ottawa, ON
Full-time
Reporting into the Accounting Manager, the Retail Store Auditor will be a key member of our retail Finance Team.
Added 17 mins ago
Commercial Manager
Canadian Bearings
Mississauga, ON
Full-time
Bachelor's degree in business, engineering, supply chain or a related discipline. An MBA or equivalent is an asset but not a substitute for distribution experience.
Added 17 mins ago
Portfolio Manager
Ecolab
Calgary, AB · CAN-Calgary Office Quarry Park
Full-time
The Portfolio Manager leads a team of Technical Program Managers responsible for customer programs, NPIs, and strategic initiatives within a business vertical. This role drives portfolio…
Added 17 mins ago
Engineering Services During Construction Manager
AECOM
Burnaby, BC
$120,000 to $170,000 CAD / year
Full-time
AECOM Burnaby is hiring a highly experienced Engineering Services During Construction (ESDC) Manager to oversee and coordinate engineering support throughout the construction phase of a…
Added 17 mins ago
Senior Cloud Architect
Adastra Corporation
Markham, ON
Other
Adastra is a global leader in AI and data-driven transformation, helping organizations lead with artificial intelligence - responsibly, strategically, and at scale. With over 25 years of…
Added 31 mins ago
Business Development Manager
Laurentian Bank
Toronto, ON
Full-time
…and services within their assigned geographic territory. The Business Development Manager will seek out new business opportunities and build positive relationships with Financial Advisors,…
Added 31 mins ago
Fuels Product Advisor
Imperial Oil
Edmonton, AB
Full-time
…Reporting to the North America Product and Commercial Programs Manager, this role will play a critical part in driving the success of our fuels portfolio, enhancing customer value…
Added 31 mins ago
Group & Programs Manager
Aviva Canada
Markham, ON
Full-time
We’re looking for a dynamic and strategic Group & Programs Manager to join our team and play a pivotal role in driving the success of one of Aviva’s largest global partnerships. In this…
Added 31 mins ago
Security Operations and Intelligence Specialist
ABB
Montreal, QC · Saint-Laurent, QC
Full-time
…hybrid role combines operational security responsibilities with intelligence analysis and reporting. The successful candidate will spend approximately 50% of their time supporting…
Added 31 mins ago
Sales Operations Manager
Fathom Talent Group
Toronto, ON · Greater Toronto Area, Canada
Full-time
Team & Org -The hiring manager has two people on their team; this is one of those seats. The function sits within the Director of Operations’ organization, spanning ad operations and…
Added 31 mins ago
Web Developer, Digital Marketing
Equiton
Burlington, ON
Full-time
…high-performing web experiences that support investor engagement and business…
Added 32 mins ago
Customer Experience Specialist
Quince
Toronto, ON
Here, responsibility is not determined by role, tenure, or seniority. Every team member - no matter their level - has the opportunity to drive our business and shape our trajectory.
Added 32 mins ago
Front End - Clerk Sales/Service - Tier II SW
Sobeys Capital Incorporated or a Franchise/Affiliate / ou une franchise/société affiliée
Swift Current, SK
What began as a meat delivery business in Stellarton, Nova Scotia has grown to over 128,000 teammates at corporate-owned and franchised store locations. Sobeys Capital Incorporated and its…
Added 32 mins ago
Winter Control Operator
Town of Orangeville Human Resources
Orangeville, ON
…weather permitted. There may be occasional overtime based on business…
Added 45 mins ago
Actuarial Intern (QC) - Summer 2027
CAA Club Group
Montreal, QC
Reporting to an Actuarial Manager, the Actuarial student will work closely with other Actuarial Associates, Senior Management and other stakeholders in our Mississauga and Montreal offices.…

AppDirect

Marketing Operations Manager

Montreal, QC, Canada

Experience: 3+ years of experience in marketing operations or revenue operations within a B2B software environment.
Posting language: English
Posted: Sep 25, 2026

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Original job description

Pour la version française de cette description de poste, veuillez consulter le lien suivant / For the French version of this job description, please refer to the following link:

Responsable des opérations marketing

About AppDirect

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture - one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

About you

This role is designed for a highly motivated, tech‑savvy, and process‑driven Marketing Operations Manager who will optimize demand generation performance through data, technology, and scalable processes. This role owns the end‑to‑end lead management lifecycle and marketing technology stack, partnering closely with Demand Generation / Campaign Managers, Sales, Revenue Operations, and Business Intelligence to improve pipeline quality, predictability, and growth.

What you’ll do and how you’ll have an impact

Own end‑to‑end lead management including lead capture, qualification, scoring, routing, follow‑up, and distribution to sales.
Optimize the lead funnel by identifying gaps and inefficiencies; leverage data, automation, and enrichment to increase both lead quality and marketing‑sourced pipeline.
Design and manage lead and account scoring models, monitoring performance across the funnel and continuously improving conversion rates.
Analyze revenue‑generating activities to surface opportunities for greater efficiency and effectiveness at every stage of the buyer journey.
Manage marketing automation and CRM platforms to execute targeted lead nurturing, segmentation, and email campaigns that move prospects through the funnel.
Develop and maintain dashboards and reporting to track KPIs across marketing campaigns, lead generation, and sales outcomes; provide clear visibility into marketing ROI.
Partner cross‑functionally with Marketing, Sales, Revenue Operations, Customer Success, Finance, and Business Intelligence to align processes, tools, and revenue goals.
Lead process improvement and change management for lead‑to‑sales workflows, ensuring scalable, repeatable, and well‑adopted processes.
Serve as the primary owner of the marketing technology stack, overseeing system configuration, integrations, third‑party tools, user access, and training.
Owner of Hubspot / CRM strategy, building framework and processes for the integration of acquired companies, in partnership with Demand Generation and Revenue Operations.
Ensure data integrity and hygiene by establishing best practices for data management, enrichment, and governance across marketing systems.
Support campaign execution by collaborating with marketing stakeholders on multi‑channel and email campaigns aligned to business objectives and target audiences.
Provide training, onboarding, and ongoing support for marketing and sales stakeholders on tools, processes, and reporting.
Handle ad hoc analysis and requests related to funnel performance, processes, and system issues.

What we’re looking for

3+ years of experience in marketing operations or revenue operations within a B2B software environment.
Strong analytical skills with the ability to translate data into actionable insights.
Proven experience optimizing and automating processes to drive efficiency and scale.
Excellent communication and collaboration skills, with a track record of effective cross‑functional partnership.
Demonstrated ability to deliver measurable impact on marketing and sales performance.
Highly organized, self‑driven, and comfortable leading internal processes and change.

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice: https://www.appdirect.com/about/privacy-notice

At AppDirect, AI tools may assist our recruitment team with administrative automations - always under human oversight. AI tools do not make hiring decisions or solely automated decisions about your candidacy – all decisions are made by our people. By submitting your application, you acknowledge that your information may be processed in this way. You may request access or deletion at any time by contacting privacy@appdirect.com.

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More about this job

Responsibilities

The Marketing Operations Manager will own the end-to-end lead management lifecycle and manage the marketing technology stack to optimize demand generation. They will partner with cross-functional teams to improve pipeline quality, data integrity, and revenue-generating processes.

Requirements

The role requires at least 3 years of experience in marketing or revenue operations within a B2B software environment. Candidates must possess strong analytical skills and a proven track record of automating processes to drive efficiency and scale.

Skills

Marketing Operations
Revenue Operations
Demand Generation
Lead Management
Marketing Automation
CRM
Hubspot
Data Analysis
Process Improvement
Lead Scoring
Data Governance
Pipeline Management
Change Management
Reporting
Cross-functional Collaboration

Visa sponsorship

Not detected in the job text

Keywords

Marketing Operations
Revenue Operations
B2B Software
Demand Generation
Lead Lifecycle
Marketing Automation
CRM
Hubspot
Data Enrichment
Lead Scoring
Pipeline Quality
KPI Tracking
Data Governance
Change Management
Process Optimization
Marketing ROI
System Integration
Business Intelligence
Lead Nurturing
Segmentation

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