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Added 8 mins ago
Senior Project Manager, Roads & Highways
GFT.
Vancouver, BC
Full-time
GFT is seeking a Senior Project Manager, Roads & Highways to join our Transportation team in Vancouver, BC. This role follows a hybrid work model, requiring regular attendance at our…
Added 8 mins ago
Software Developer Intern, Predictions Data & Decision Science
Genesys
Toronto, ON
Full-time
…and diverse team of software engineers, data engineers, and operations research engineers to build intelligent solutions for our workforce management…
Added 8 mins ago
Apprentice General Manager
Chipotle
Ottawa, ON
Full-time
…to grow into General Managers by assisting in the day-to-day operations of our restaurants. You’ll learn what it takes to run a strong business, hire and train great people, and deliver a…
Added 8 mins ago
Sales Consultant
Sysco
Vancouver, BC · Sysco Vancouver
Full-time
Utilizes PMT & Deal Manager to support territory and market share growth
Added 8 mins ago
Area Manager II, YYZ1
Amazon
Mississauga, ON
Our WW Operations network delivers millions of packages and smiles to Amazon customers every day. We are looking for motivated, customer-focused individuals who want to join our team as an…
Added 8 mins ago
Tool Crib Attendant
Sureway Construction Group
Edmonton, AB
Full-time
Escalate any identified material and tool discrepancies to the Parts Manager
Added 8 mins ago
Dietary Aide Operations
Providence Healthcare
Vancouver, BC
Other
…area and work site may be subject to change consistent with operations requirements and applicable provisions of the Collective Agreement and statutes. **Testing may be required. ***A…
Added 8 mins ago
Group Leader and Senior Project Manager, Highways and Municipal Roads
GFT
Ottawa, ON
Full-time
GFT is seeking a Group Leader and Senior Project Manager, Highways and Municipal Roads to join our Transportation Practice in Ottawa! This role follows a hybrid work model requiring regular…
Added 8 mins ago
Superintendent - Contracts
Artemis Gold - Blackwater Project
Vancouver, BC
Other
Reporting to Manager - Supply Chain, the Superintendent – Contracts will be responsible for overseeing all aspects of contract management, including pre-contract (sourcing, RFI, RFP,…
Added 8 mins ago
Maintenance Person, Engineering (Part-time)
AccorHotel
Calgary, AB
Part-time
…regulatory requirements during repairs. Reporting to the Engineering…
Added 8 mins ago
Bilingual Doorperson (Full-Time)
AccorHotel
Ottawa, ON
Full-time
Reporting to the Valet Manager, responsibilities and essential job functions include but are not limited to the following:
Added 23 mins ago
Temporary Community Safety Services Manager
City of Saint John
Saint John, NB
Full-time
The City of Saint John is seeking qualified applications for the position of Temporary Community Safety Services Manager with Growth and Community Services for a term up to 2 years. The…
Added 23 mins ago
Temporary Administrative Assistant 6 (up to 12 months)
City of Saint John
Saint John, NB
Temporary
Reporting to the Manager, Customer Service & Operations in Growth and Community Services, the position is responsible for a variety of administrative duties to provide the necessary support…
Added 23 mins ago
Clinical Research Coordinator – Endometriosis Research Program
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
Contract
Added 23 mins ago
Manager, Centre of Excellence in Hypertension and Vascular Health
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
Full-time
…excellent organizational and communication skills to serve as Manager of the Centre of Excellence in Hypertension and Vascular…
Added 23 mins ago
Project Manager, Capture and Optimization of Research Data (CORD) Platform
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
Full-time
The Research Institute of the MUHC is seeking an interim Project Manager to join the Capture and Optimization of Research Data (CORD) platform of the Centre for Outcomes Research and…
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Animal Resources Division Manager – Montreal General Hospital Site
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
Full-time
…animal facility staff working in these facilities, budget, operations, resource allocation, infrastructure and equipment. Ensures an operational support to the Investigators and their…
Added 23 mins ago
Store Manager
Coach
Richmond, BC
Full-time
As a Store Manager, you are the heartbeat of your store - leading with purpose, driving performance, and creating unforgettable customer experiences that reflect the Coach brand. You set…
Added 23 mins ago
Member Experience Representative
FirstOntario Credit Union
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Full-time
…relating to business development as set forth by the Branch Manager at multiple…
Added 23 mins ago
Restaurant Manager, Olive Garden Ajax
Recipe Unlimited
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Our Restaurant Managers report to the General Manager and are accountable for taking initiative, being people-focused, and results-oriented. They are responsible for leading their teams in…
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Sales Associate
Roots
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Reporting to the Store Manager, the Sales Associate plays a vital role in promoting our core values. The main objective of this position is to provide exceptional service to customers and…
Added 23 mins ago
Retail Experience Lead
Fire & Flower Inc.
Mississauga, ON
The Retail Experience Lead is responsible for opening and closing duties, overseeing daily operations, and supervising staff during an assigned shift.
Added 23 mins ago
Manager, Shipping & Receiving
Sporting Life Group
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As the Manager, Shipping and Receiving, you will be responsible for managing all aspects of the receiving department and contributing to company objectives through the handling, care,…
Added 23 mins ago
Building Operator - Toronto
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Establish strong tenant / manager relationships for smooth operations.
Added 23 mins ago
Talent Acquisition Specialist -FAL
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In coordination with the Manager, HR Operations, Vice President, HR and key executives, evaluate recruitment needs and develop resourcing strategies based on operational requirements.

AppDirect

Marketing Operations Manager

Montreal, QC, Canada

Experience: 3+ years of experience in marketing operations or revenue operations within a B2B software environment.
Posting language: English
Posted: Sep 25, 2026

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Original job description

Pour la version française de cette description de poste, veuillez consulter le lien suivant / For the French version of this job description, please refer to the following link:

Responsable des opérations marketing

About AppDirect

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture - one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

About you

This role is designed for a highly motivated, tech‑savvy, and process‑driven Marketing Operations Manager who will optimize demand generation performance through data, technology, and scalable processes. This role owns the end‑to‑end lead management lifecycle and marketing technology stack, partnering closely with Demand Generation / Campaign Managers, Sales, Revenue Operations, and Business Intelligence to improve pipeline quality, predictability, and growth.

What you’ll do and how you’ll have an impact

Own end‑to‑end lead management including lead capture, qualification, scoring, routing, follow‑up, and distribution to sales.
Optimize the lead funnel by identifying gaps and inefficiencies; leverage data, automation, and enrichment to increase both lead quality and marketing‑sourced pipeline.
Design and manage lead and account scoring models, monitoring performance across the funnel and continuously improving conversion rates.
Analyze revenue‑generating activities to surface opportunities for greater efficiency and effectiveness at every stage of the buyer journey.
Manage marketing automation and CRM platforms to execute targeted lead nurturing, segmentation, and email campaigns that move prospects through the funnel.
Develop and maintain dashboards and reporting to track KPIs across marketing campaigns, lead generation, and sales outcomes; provide clear visibility into marketing ROI.
Partner cross‑functionally with Marketing, Sales, Revenue Operations, Customer Success, Finance, and Business Intelligence to align processes, tools, and revenue goals.
Lead process improvement and change management for lead‑to‑sales workflows, ensuring scalable, repeatable, and well‑adopted processes.
Serve as the primary owner of the marketing technology stack, overseeing system configuration, integrations, third‑party tools, user access, and training.
Owner of Hubspot / CRM strategy, building framework and processes for the integration of acquired companies, in partnership with Demand Generation and Revenue Operations.
Ensure data integrity and hygiene by establishing best practices for data management, enrichment, and governance across marketing systems.
Support campaign execution by collaborating with marketing stakeholders on multi‑channel and email campaigns aligned to business objectives and target audiences.
Provide training, onboarding, and ongoing support for marketing and sales stakeholders on tools, processes, and reporting.
Handle ad hoc analysis and requests related to funnel performance, processes, and system issues.

What we’re looking for

3+ years of experience in marketing operations or revenue operations within a B2B software environment.
Strong analytical skills with the ability to translate data into actionable insights.
Proven experience optimizing and automating processes to drive efficiency and scale.
Excellent communication and collaboration skills, with a track record of effective cross‑functional partnership.
Demonstrated ability to deliver measurable impact on marketing and sales performance.
Highly organized, self‑driven, and comfortable leading internal processes and change.

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice: https://www.appdirect.com/about/privacy-notice

At AppDirect, AI tools may assist our recruitment team with administrative automations - always under human oversight. AI tools do not make hiring decisions or solely automated decisions about your candidacy – all decisions are made by our people. By submitting your application, you acknowledge that your information may be processed in this way. You may request access or deletion at any time by contacting privacy@appdirect.com.

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More about this job

Responsibilities

The Marketing Operations Manager will own the end-to-end lead management lifecycle and manage the marketing technology stack to optimize demand generation. They will partner with cross-functional teams to improve pipeline quality, data integrity, and revenue-generating processes.

Requirements

The role requires at least 3 years of experience in marketing or revenue operations within a B2B software environment. Candidates must possess strong analytical skills and a proven track record of automating processes to drive efficiency and scale.

Skills

Marketing Operations
Revenue Operations
Demand Generation
Lead Management
Marketing Automation
CRM
Hubspot
Data Analysis
Process Improvement
Lead Scoring
Data Governance
Pipeline Management
Change Management
Reporting
Cross-functional Collaboration

Visa sponsorship

Not detected in the job text

Keywords

Marketing Operations
Revenue Operations
B2B Software
Demand Generation
Lead Lifecycle
Marketing Automation
CRM
Hubspot
Data Enrichment
Lead Scoring
Pipeline Quality
KPI Tracking
Data Governance
Change Management
Process Optimization
Marketing ROI
System Integration
Business Intelligence
Lead Nurturing
Segmentation

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