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Added 10 mins ago
Regional Sales Manager
Keurig Dr Pepper
Mississauga, ON
$95,300 to $143,000 CAD / year
Full-time
We are seeking a results-driven Regional Sales Manager (RSM) to lead a high-performing sales organization and drive profitable growth within a designated region. This is an exciting…
Added 10 mins ago
Winter LEAP Intern - Brand Marketing
Keurig Dr Pepper
Mississauga, ON
$22 CAD / hour
Full-time
Business & Project Management - Analyze business performance, marketplace trends and campaign results; manage project timelines and trackers; coordinate cross-functional inputs and agency…
Added 10 mins ago
Services Manager, Stores
sephora.com
Hamilton, ON
Full-time
As Services Manager, Stores, you will be responsible for managing all services, classes and events in a specific Sephora store location. You will support in all service-related areas such…
Added 10 mins ago
Manager, HR Business Partner, Canada
Estée Lauder Companies
Toronto, ON
Full-time
Identify and share insights regarding issues and themes in the business to proactively drive the employee life cycle.
Added 10 mins ago
Analyst II, IT
Vale
Canada
Full-time
Reporting to the Supervisor/Manager, IT Infrastructure Operations, the Analyst II is responsible for the operation, maintenance, deployment, and continuous improvement of hosting…
Added 26 mins ago
Digital Analytics Manager
Manulife
Toronto, ON
Full-time
The Digital Analytics Manager will play a critical role in enterprise-wide Global Digital Storefront initiatives, joining Manulife’s Global Digital Marketing to drive the successful…
Added 40 mins ago
Enterprise Applications Developer
Federation of Canadian Municipalities
Ottawa, ON · Greater Ottawa Metropolitan Area
Full-time
Reporting to the Manager, Information Systems, the Enterprise Applications Developer is responsible for the development, configuration, integration, enhancement, maintenance, testing, and…
Added 40 mins ago
Communications Advisor
The University of British Columbia
Vancouver, BC
$7,158.42 to $10,292.25 CAD / month
Full-time
Reports to the Manager, Communications. Is a collaborative member of the VPFO Communications team within the VPFO portfolio. This position partners with various internal client departments…
Added 55 mins ago
Supply Chain Project Lead
Schneider Electric
Richmond, BC
$91,200 to $136,800 CAD / year
Full-time
Analyze supply chain and logistics data using business intelligence tools to support planning, cost tracking and operational decisions.
Added 55 mins ago
Lead Rental Technician : 1 Year Contract (Mississauga/Brampton)
The Home Depot Canada
ON · Ontario, Canada
Full-time
…your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15%…
Added 55 mins ago
Overnight Freight Supervisor Full Time- 6 Months Contract (WHITBY)
The Home Depot Canada
Whitby, ON
Full-time
…knowledge and support needed to successfully meet the needs of our business and achieve…
Added 55 mins ago
Replenishment Analyst
The Home Depot Canada
Toronto, ON
Other
…your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15%…
Added 55 mins ago
Product Manager, Salesforce Platform
Salesforce
Toronto, ON
Full-time
…looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it…
Added 55 mins ago
Associate Product Manager
Alchemy
Waterloo, ON
$70,000 to $90,000 CAD / year
Full-time
…is a diverse, tight knit group of engineers, scientists, and business professionals that like to spend time together in and out of the office. We are a team passionate about cars, cool…
Added 55 mins ago
Director, Campaign Marketing
OpenText
Richmond Hill, ON
Full-time
Own paid media strategy and budget. Search, paid social, programmatic and syndication across business unit, cross-business-unit and portfolio campaigns. Decide where the money goes, move it…
Added 55 mins ago
Revenue Performance Director
Dayforce
Canada
Success is measured by meaningful movement in the business, not simply by the volume of programs or content delivered.
Added 1 hour ago
Account Manager
Group SJR
Toronto, ON
Full-time
…marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic…
Added 1 hour ago
Business Development Associate
Ascend Partners Inc.
Toronto, ON
The role of Business Development Associate requires a motivated individual who can recognize and create opportunities/leads for potential new business. The Business Development Associate…
Added 1 hour ago
Senior Manager, Portfolio & Product Optimization, Global Transaction Banking (12-Month Contract)
Scotiabank
Toronto, ON
Senior Manager, Portfolio & Product Optimization is responsible for driving the strategic direction, planning and optimization of the Global Transaction Banking (GTB) cash management…
Added 1 hour ago
Web Engineering Manager & Digital Products Architect
Accenture
Toronto, ON
Full-time
…through the unlimited potential of imagination, technology, and…
Added 1 hour ago
Senior Manager, Sales Originator (Banking & Insurance)
Accenture
Toronto, ON
Full-time
As a Senior Manager, Sales Originator, you will be responsible for driving net-new revenue growth by identifying opportunities, developing executive relationships, qualifying prospects,…
Added 1 hour ago
Manager AML Risk Analytics
RBC
Toronto, ON
Full-time
The Manager, AML Risk Analytics is an execution-focused role positioned at the intersection of advanced data analytics and investigative intelligence within our financial crime prevention…
Added 1 hour ago
Senior Manager, AML Risk Analytics
RBC
Toronto, ON
Full-time
The Senior manager, AML Risk Analytics is a transformational role that bridges risk strategy, transaction monitoring, and investigative operations, ensuring effective financial crime…
Added 1 hour ago
Senior Project Manager
RBC
Toronto, ON
Full-time
…decision-making. Success is enabling businesses in achieving superior business performance and the development of an industry leading AI-Enabled operations to help drive scalable and…
Added 1 hour ago
Client Advisor
RBC
Winnipeg, MB
Full-time
…individual needs. You will champion the RBC brand and drive business by supporting new client acquisition and deepening existing relationships. If you have the self-motivation to deliver…

AppDirect

Marketing Operations Manager

Montreal, QC, Canada

Job type: Full-time
Apply by: Mar 24, 2027
Experience: 3+ years of experience in marketing operations or revenue operations within a B2B software environment.
Posting language: English
Posted: Sep 25, 2026

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Applications open in a new tab.

Original job description

Pour la version française de cette description de poste, veuillez consulter le lien suivant / For the French version of this job description, please refer to the following link:

Responsable des opérations marketing

About AppDirect

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture - one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

About you

This role is designed for a highly motivated, tech‑savvy, and process‑driven Marketing Operations Manager who will optimize demand generation performance through data, technology, and scalable processes. This role owns the end‑to‑end lead management lifecycle and marketing technology stack, partnering closely with Demand Generation / Campaign Managers, Sales, Revenue Operations, and Business Intelligence to improve pipeline quality, predictability, and growth.

What you’ll do and how you’ll have an impact

Own end‑to‑end lead management including lead capture, qualification, scoring, routing, follow‑up, and distribution to sales.
Optimize the lead funnel by identifying gaps and inefficiencies; leverage data, automation, and enrichment to increase both lead quality and marketing‑sourced pipeline.
Design and manage lead and account scoring models, monitoring performance across the funnel and continuously improving conversion rates.
Analyze revenue‑generating activities to surface opportunities for greater efficiency and effectiveness at every stage of the buyer journey.
Manage marketing automation and CRM platforms to execute targeted lead nurturing, segmentation, and email campaigns that move prospects through the funnel.
Develop and maintain dashboards and reporting to track KPIs across marketing campaigns, lead generation, and sales outcomes; provide clear visibility into marketing ROI.
Partner cross‑functionally with Marketing, Sales, Revenue Operations, Customer Success, Finance, and Business Intelligence to align processes, tools, and revenue goals.
Lead process improvement and change management for lead‑to‑sales workflows, ensuring scalable, repeatable, and well‑adopted processes.
Serve as the primary owner of the marketing technology stack, overseeing system configuration, integrations, third‑party tools, user access, and training.
Owner of Hubspot / CRM strategy, building framework and processes for the integration of acquired companies, in partnership with Demand Generation and Revenue Operations.
Ensure data integrity and hygiene by establishing best practices for data management, enrichment, and governance across marketing systems.
Support campaign execution by collaborating with marketing stakeholders on multi‑channel and email campaigns aligned to business objectives and target audiences.
Provide training, onboarding, and ongoing support for marketing and sales stakeholders on tools, processes, and reporting.
Handle ad hoc analysis and requests related to funnel performance, processes, and system issues.

What we’re looking for

3+ years of experience in marketing operations or revenue operations within a B2B software environment.
Strong analytical skills with the ability to translate data into actionable insights.
Proven experience optimizing and automating processes to drive efficiency and scale.
Excellent communication and collaboration skills, with a track record of effective cross‑functional partnership.
Demonstrated ability to deliver measurable impact on marketing and sales performance.
Highly organized, self‑driven, and comfortable leading internal processes and change.

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice: https://www.appdirect.com/about/privacy-notice

At AppDirect, AI tools may assist our recruitment team with administrative automations - always under human oversight. AI tools do not make hiring decisions or solely automated decisions about your candidacy – all decisions are made by our people. By submitting your application, you acknowledge that your information may be processed in this way. You may request access or deletion at any time by contacting privacy@appdirect.com.

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More about this job

Responsibilities

Own the lead management lifecycle and marketing technology stack, improving lead quality, funnel conversion, and marketing-sourced pipeline through data, automation, and scalable processes. Develop reporting and scoring models, maintain data integrity, support campaigns, and partner across teams to align systems and revenue workflows.

Requirements

Requires at least three years of marketing or revenue operations experience in a B2B software environment, along with strong analytical skills and experience optimizing and automating processes. Candidates should communicate and collaborate effectively, demonstrate measurable impact on marketing and sales performance, and be organized, self-driven, and comfortable leading process change.

Skills

Marketing Operations
Revenue Operations
Lead Management
Demand Generation
Marketing Automation
CRM Management
HubSpot
Lead Scoring
Data Analysis
Marketing Analytics
Dashboarding And Reporting
Data Governance
Process Improvement
Change Management
Cross-Functional Collaboration
Campaign Management

Visa sponsorship

Not detected in the job text

Keywords

Marketing Operations
Revenue Operations
B2B Software
Demand Generation
Lead Management
Lead Capture
Lead Qualification
Lead Scoring
Lead Routing
Lead Nurturing
Marketing Automation
HubSpot
CRM
Marketing Technology Stack
Account Scoring
Data Enrichment
Data Integrity
Data Governance
Funnel Performance
Pipeline Quality
Marketing-Sourced Pipeline
Marketing ROI
KPI Reporting
Dashboards
Email Campaigns
Campaign Execution
Process Improvement
Change Management
System Integrations
Cross-Functional Collaboration

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