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Added 6 mins ago
Billing Administrator
PwC Canada
Toronto, ON
Full-time
Respond to client queries regarding invoices, including preparation of analyses and preparation of amended invoices when required (as directed by the partner/manager)
Added 6 mins ago
Senior Mechanical Engineer
AtkinsRéalis
Mississauga, ON
Full-time
May be requested by Engineering Manager to lead technical packages with a small or large team of Engineers, Designers, and Coordinators.
Added 6 mins ago
Project Manager, Tailings, Water and Environment
AtkinsRéalis
Vancouver, BC
Full-time
We are seeking a Project Manager to join our Tailings, Water and Environment (TWE) group within the Global Minerals & Metals (M&M) business unit. In this role, you will lead and deliver…
Added 6 mins ago
Compliance Manager - Wealth Management
RBC
Toronto, ON
Full-time
Effective at time-management, prioritization and delivering on short-term priorities while maintaining a long-term focus, and ability to both respond to and drive change management.
Added 6 mins ago
Lead Change Management Specialist
RBC
Toronto, ON
Full-time
This is a permanent, senior individual contributor role operating with significant independence. The Senior Manager leads change management strategy and execution across a complex,…
Added 6 mins ago
Senior Manager, Strategic Engagement and Support, RBC Thought Leadership
RBC
Toronto, ON
Full-time
The Senior Manager, Strategic Engagement and Support will contribute to the success of RBC Thought Leadership by providing comprehensive research, stakeholder engagement, and strategic…
Added 6 mins ago
Billing Administrator
PwC
Toronto, ON
Full-time
Respond to client queries regarding invoices, including preparation of analyses and preparation of amended invoices when required (as directed by the partner/manager)
Added 6 mins ago
Verification & Validation Manager
Acciona
ON · CAN - Ontario Line North
…solutions to the biggest global challenges including climate change, overpopulation, and water scarcity? Come and join us in building the infrastructure our planet needs to achieve a…
Added 6 mins ago
Senior Regional Manager, Financial Planning
TD
Toronto, ON
Full-time
Are you a seasoned industry professional and team manager, excited to take a team of high-performing financial planners to the next levels of sales and service delivery at TD Wealth? If so,…
Added 6 mins ago
Production Manager- Artistree -Mississauga
Michaels Stores
Mississauga, ON
Full-time
Artistree-MississaugaThe Production Manager is responsible for planning, directing, and coordinating work activities and resources needed to manufacture products, while meeting continuous…
Added 6 mins ago
Trad Assistant Manager
Cineplex
Winnipeg, MB · CPX McGillivray and VIP
Part-time
Right now, Cineplex is looking for a dynamic Part-Time Assistant Manager.
Added 6 mins ago
Portfolio Assistant
BMO
Vancouver, BC · FBT
Full-time
…business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform…
Added 6 mins ago
Personal Banker
BMO
Calgary, AB
Full-time
Added 6 mins ago
Personal Banker
BMO
Kamloops, BC
Full-time
Added 6 mins ago
Senior Manager, AI Enablement and Scalability
BMO
Toronto, ON · FCP
Full-time
Lead change management across the full journey, starting with the value-accretive adoption of internal AI tools (e.g., communication, activation, champion networks, L&D, prompt/skill/agent…
Added 6 mins ago
Personal Banker
BMO
Wainwright, AB
Full-time
Added 6 mins ago
Director & Assistant Market Leader, Private Wealth
BMO
Toronto, ON · FCP
Full-time
Leads change management programs of varying scope and type, including readiness assessments, planning, stakeholder management, execution, evaluation and sustainment of initiatives.
Added 6 mins ago
Regional Sales Manager, BMO InvestorLine
BMO
Victoria, BC
Full-time
Under the direction of the National Sales Manager, the Regional Sales Manager role is responsible for providing strategic leadership of the growth of BMO’s Digital Wealth Business.
Added 6 mins ago
Wealth & Tax Planning Consultant, Private Wealth (Mandarin/Cantonese)
BMO
Markham, ON · UPMA
Full-time
Added 6 mins ago
Associate, Distribution Support, Retail
BMO
Calgary, AB · Toronto, ON
Full-time
…business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform…
Added 6 mins ago
Senior Banker
BMO
Edmonton, AB
Full-time
Acts as a role model for colleagues and supports branch leadership activities delegated by the Manager.
Added 6 mins ago
Sales Coordinator - Global Markets Trading Floor
BMO
Toronto, ON · FCP
Full-time
…business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform…
Added 21 mins ago
Senior Manager, HRIS
Extendicare
Markham, ON · Extendicare (Canada) Inc (Steeles Ave.)
Full-time
Reporting to the Sr. Director, HR Technology & Employee Experience, the Sr. Manager, HRIS is accountable for the integrity, quality, and future-readiness of Extendicare's HR system…
Added 21 mins ago
Business Development Manager
Sysco
Vancouver, BC · Sysco Vancouver
Full-time
…utilizing a team-selling approach, the Business Development Manager (BDM) will engage a cross-functional team to create a comprehensive strategy that meets the prospect’s needs. Leveraging…
Added 21 mins ago
Sales Account Manager, Automotive, Telecommunications, and Financial Services
Amazon
Toronto, ON
We’re looking for a results-oriented Sales Account Manager who is passionate about partnering with our advertisers to make effective, analytically driven marketing decisions. As a Sales…

AppDirect

Marketing Operations Manager

Montreal, QC, Canada

Job type: Full-time
Apply by: Mar 24, 2027
Experience: 3+ years of experience in marketing operations or revenue operations within a B2B software environment.
Posting language: English
Posted: Sep 25, 2026

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Applications open in a new tab.

Original job description

Pour la version française de cette description de poste, veuillez consulter le lien suivant / For the French version of this job description, please refer to the following link:

Responsable des opérations marketing

About AppDirect

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture - one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

About you

This role is designed for a highly motivated, tech‑savvy, and process‑driven Marketing Operations Manager who will optimize demand generation performance through data, technology, and scalable processes. This role owns the end‑to‑end lead management lifecycle and marketing technology stack, partnering closely with Demand Generation / Campaign Managers, Sales, Revenue Operations, and Business Intelligence to improve pipeline quality, predictability, and growth.

What you’ll do and how you’ll have an impact

Own end‑to‑end lead management including lead capture, qualification, scoring, routing, follow‑up, and distribution to sales.
Optimize the lead funnel by identifying gaps and inefficiencies; leverage data, automation, and enrichment to increase both lead quality and marketing‑sourced pipeline.
Design and manage lead and account scoring models, monitoring performance across the funnel and continuously improving conversion rates.
Analyze revenue‑generating activities to surface opportunities for greater efficiency and effectiveness at every stage of the buyer journey.
Manage marketing automation and CRM platforms to execute targeted lead nurturing, segmentation, and email campaigns that move prospects through the funnel.
Develop and maintain dashboards and reporting to track KPIs across marketing campaigns, lead generation, and sales outcomes; provide clear visibility into marketing ROI.
Partner cross‑functionally with Marketing, Sales, Revenue Operations, Customer Success, Finance, and Business Intelligence to align processes, tools, and revenue goals.
Lead process improvement and change management for lead‑to‑sales workflows, ensuring scalable, repeatable, and well‑adopted processes.
Serve as the primary owner of the marketing technology stack, overseeing system configuration, integrations, third‑party tools, user access, and training.
Owner of Hubspot / CRM strategy, building framework and processes for the integration of acquired companies, in partnership with Demand Generation and Revenue Operations.
Ensure data integrity and hygiene by establishing best practices for data management, enrichment, and governance across marketing systems.
Support campaign execution by collaborating with marketing stakeholders on multi‑channel and email campaigns aligned to business objectives and target audiences.
Provide training, onboarding, and ongoing support for marketing and sales stakeholders on tools, processes, and reporting.
Handle ad hoc analysis and requests related to funnel performance, processes, and system issues.

What we’re looking for

3+ years of experience in marketing operations or revenue operations within a B2B software environment.
Strong analytical skills with the ability to translate data into actionable insights.
Proven experience optimizing and automating processes to drive efficiency and scale.
Excellent communication and collaboration skills, with a track record of effective cross‑functional partnership.
Demonstrated ability to deliver measurable impact on marketing and sales performance.
Highly organized, self‑driven, and comfortable leading internal processes and change.

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice: https://www.appdirect.com/about/privacy-notice

At AppDirect, AI tools may assist our recruitment team with administrative automations - always under human oversight. AI tools do not make hiring decisions or solely automated decisions about your candidacy – all decisions are made by our people. By submitting your application, you acknowledge that your information may be processed in this way. You may request access or deletion at any time by contacting privacy@appdirect.com.

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More about this job

Responsibilities

Own the lead management lifecycle and marketing technology stack, improving lead quality, funnel conversion, and marketing-sourced pipeline through data, automation, and scalable processes. Develop reporting and scoring models, maintain data integrity, support campaigns, and partner across teams to align systems and revenue workflows.

Requirements

Requires at least three years of marketing or revenue operations experience in a B2B software environment, along with strong analytical skills and experience optimizing and automating processes. Candidates should communicate and collaborate effectively, demonstrate measurable impact on marketing and sales performance, and be organized, self-driven, and comfortable leading process change.

Skills

Marketing Operations
Revenue Operations
Lead Management
Demand Generation
Marketing Automation
CRM Management
HubSpot
Lead Scoring
Data Analysis
Marketing Analytics
Dashboarding And Reporting
Data Governance
Process Improvement
Change Management
Cross-Functional Collaboration
Campaign Management

Visa sponsorship

Not detected in the job text

Keywords

Marketing Operations
Revenue Operations
B2B Software
Demand Generation
Lead Management
Lead Capture
Lead Qualification
Lead Scoring
Lead Routing
Lead Nurturing
Marketing Automation
HubSpot
CRM
Marketing Technology Stack
Account Scoring
Data Enrichment
Data Integrity
Data Governance
Funnel Performance
Pipeline Quality
Marketing-Sourced Pipeline
Marketing ROI
KPI Reporting
Dashboards
Email Campaigns
Campaign Execution
Process Improvement
Change Management
System Integrations
Cross-Functional Collaboration

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