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Added 17 mins ago
HC
Charge Nurse
Health Careers Canada
Toronto, ON
- Full-time
Support implementation of process improvements designed to improve patient access and clinic efficiency.
Added 17 mins ago
HC
Responsibilities
Health Careers Canada
Toronto, ON
- Full-time
Reporting to the CSSO Manager, the full-time, temporary (until October 15, 2027) Clinical Operations Coordination Leader (COCL) will support the operation and coordination of both clinical…
Added 17 mins ago
HC
Charge Nurse
Health Careers Canada
Toronto, ON
- Full-time
Implementation (safely and effectively performing the strategies and intervention directed by the care plan)
Added 47 mins ago
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Part Time Sales Associate - Sherway Gardens
Geox
Toronto, ON · Etobicoke, ON
- Part-time
Partner with management team on the implementation of monthly visual directives
Added 1 hour ago
KC
Project Manager, IT
KPMG Canada
Vaughan, ON
- Full-time
KPMG’s Information Technology Services department is looking for a Project Manager to be part of the Project Services team. The Project Services team provides project management, business…
Added 1 hour ago
KC
Project Manager, IT
KPMG Canada
Toronto, ON
- Full-time
KPMG’s Information Technology Services department is looking for a Project Manager to be part of the Project Services team. The Project Services team provides project management, business…
Added 1 hour ago
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Manager, National Tax Team
BDO
AB · Toronto, ON · Ottawa, ON · Vancouver, BC · Halifax, NS · Calgary, AB
- Full-time
BDO Canada is looking for a Manager to join the National Tax team! This is a net new position and the successful candidate will own the following responsibilities while working from any of…
Added 2 hours ago
CD
Facilitator, Training and Development
CNIB Deafblind Community Services
Ottawa, ON
- $30.9 to $38.65 CAD / hour
- Contract
Support the implementation of the employee training, apprenticeship and mentorship program as designed by the Manager, Training and Development.
Added 2 hours ago
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Coordonnateur de projet
VINCI
Vancouver, BC
- Full-time
The Project Coordinator supports the implementation of projects by coordinating activities, monitoring work and communicating with stakeholders. He/she contributes to the respect of…
Added 2 hours ago
EE
Safety Advisor, Empire Envelope
Empire Envelope
Calgary, AB
- Full-time
Reporting to the HSE Manager as the Safety Advisor you are responsible for monitoring and enforcing compliance with Empire Envelope’s Safety Program at all assigned work sites. You also…
Added 2 hours ago
AS
Sage Intacct Construction Implementation Specialist ($5000 Signing Bonus)
Asyma Solutions Ltd.
Canada
- Full-time
The Sage Intacct Construction Implementation Specialist translates approved customer requirements and design decisions into accurate, tested, documented, and customer-ready Sage Intacct…
Added 2 hours ago
NE
Site Health, Safety & Environment Coordinator
NexGen Energy Ltd.
La Loche, SK
- Full-time
Reporting to the Site Manager, Health & Safety, Radiation, and Environment (HSRE), the Health & Safety Coordinator will play a fundamental role in supporting all workers on site, including…
Added 2 hours ago
MP
Product Manager, Rare Disease, Canada
Medison Pharma
Toronto, ON
- Full-time
Lead the cross-functional therapeutic area team to support implementation of Canadian brand strategy for all products in the Rare Disease portfolio in collaboration with the Business Unit…
Added 2 hours ago
CO
Application & Integration Technical Analyst
City of Saint John
Saint John, NB
- Full-time
Under the direction of the designated IT Manager, the Application and Integration Technical Analyst is a technical lead responsible for system architecture, data strategy, and integration…
Added 3 hours ago
V
Estimating Lead
voestalpine
Richmond, BC
- Full-time
The role supports the Senior Manager as a lead resource for the cost estimating function, coordinating bid priorities and resources while ensuring compliance with current bidding and…
Added 3 hours ago
GC
Civil Construction Crew Leader
Groupe Consertek LM Inc. | Consertek LM Group Inc.
Leader, SK
- Full-time
…and telecommunications infrastructure. We specialize in the implementation and construction of meteorological towers, active voice and data transport networks, as well as the installation…
Added 4 hours ago
Project Manager (Renewal)
Region of Waterloo
Kitchener, ON
Collaborates with other Facilities Management staff in the development, implementation, and maintenance of program metrics, data, and strategic/continuous improvement initiatives. Leads…
Added 4 hours ago
Public Health Nurse (Infectious Diseases)
Region of Waterloo
Kitchener, ON · Cambridge, ON · Waterloo, ON
…and service delivery) as it relates to strategic planning, implementation, and evaluation of programs and services for priority and universal…
Added 4 hours ago
Director, Water and Wastewater Infrastructure Management
Region of Waterloo
Kitchener, ON
Supervises a Manager of Hydrogeology and Water Programs; Manager of Engineering and Planning; Manager of Infrastructure and Program Planning; Manager of Development Engineering; and…
Added 4 hours ago
T
Business Systems Analyst II
TD
Toronto, ON
- Full-time
Support implementation and post-implementation planning and activities.
Added 4 hours ago
T
Business Systems Analysis Specialist
TD
Toronto, ON
- Full-time
…business operations and technology by supporting the design and implementation of integrations between internal banking systems and external vendor…
Added 4 hours ago
B
Mortgage Specialist
BMO
Fort St. John, BC
- Full-time
Assists with the implementation of targeted marketing programs, promotions, and other initiatives.
Added 4 hours ago
IB
Manager, Human Resources (Calgary or Edmonton)
Indigo Books & Music
Calgary, AB
- $90,000 to $110,000 CAD / year
- Full-time
The Manager, Human Resources – Retail partners with regional retail leadership teams and client groups to foster a high-performance culture by embedding and elevating exceptional HR…
Added 4 hours ago
TH
Nurse Practitioner (Casual) - M TDB Virt Care
Trillium Health Partners
ON · ON, Canada
- Part-time
Reporting to the Program Manager at Insight Health Solutions, the Nurse Practitioner will utilize their comprehensive theoretical knowledge base and advanced level of clinical competence to…
Added 4 hours ago
OP
Development and Stewardship Manager
Our Place Peel
Mississauga, ON
- Full-time
The Development and Stewardship Manager provides strategic leadership for fundraising, donor engagement, and community partnerships to support the organization’s mission and long-term…

AppDirect

Product Marketing Manager

Montreal, QC, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Apply by: Apr 3, 2027
Experience: 3+ years of consulting, channel/partner or product marketing experience, with demonstrated ownership of go-to-market strategy.
Posting language: English
Posted: Oct 5, 2026

Original job description

Pour la version française de cette description de poste, veuillez consulter le lien suivant / For the French version of this job description, please refer to the following link:

Responsable du marketing produit

About AppDirect

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture - one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

About you

As a Product Marketing Manager at AppDirect, you will craft and execute go-to-market plans for our procurement suite – the subscription commerce platform built to serve two distinct audiences at once: the technology advisors who sell from our platform, and the companies who purchase and manage that technology. Some days you will use your right-brain skills to conceive and develop innovative sales enablement and demand generation programs, or craft compelling stories that position our procurement suite and drive sales. Other days, you will go left-brain with your analytical skills to conduct in-depth market research and win/loss analysis that helps our product teams prioritize roadmap plans and shape launch strategies. You have attention to detail and can translate complex ideas into compelling stories for both audiences – representing what buyers need to purchase and manage technology, and what advisors need to sell and close. You will work on the Procurement Product Marketing team.

What you'll do and how you'll make an impact

Own the go-to-market strategy for our procurement suite's product launches, from positioning and success criteria through cross-functional execution.
Be the expert on our buyers - how they purchase and what drives their decisions - and equally the expert on our technology advisors, how they sell, and what they need to successfully sell and manage solutions from our procurement suite.
Partner closely with sales, marketing, product, PR, and executives to build and execute GTM plans, and work directly with sales enablement to identify and drive cross-sell and upsell within our existing customer base.
Analyze sales, market, and customer data across audiences, translating findings into sales insights and input for roadmap prioritization, pricing, and improvements that drive adoption and retention.
Uniquely message and position our solutions in-market, communicating their value to our sales team through dynamic, engaging sales enablement and content.
Plan the launch of new products and manage the cross-functional implementation of the launch plan.
Develop pricing strategies for our solutions, including models that support bundling, cross-sell, and upsell.
Define product marketing outcomes and success metrics tied to pipeline and revenue targets, and track performance against them.

What we're looking for

3+ years of consulting, channel/partner or product marketing experience, with demonstrated ownership of go-to-market strategy.
Experience in B2B SaaS is a strong plus.
Experience conducting market research, competitive analysis, or win/loss research, and translating findings into positioning, pricing, or roadmap recommendations.
Comfort leveraging AI tools to shape GTM strategy and accelerate day-to-day work - from synthesizing data and market intelligence to drafting enablement content and positioning.
Strong written and oral communication skills, with masterful storytelling range to speak to both end buyers and technology advisors; work samples will be requested and presentation skills tested via a live presentation.
Detail-oriented and comfortable turning data into compelling sales enablement insights and roadmap prioritization input, not just describing trends.
A resourceful, resilient self-starter who thrives with minimal guidance - you'll take true ownership of your projects in a fast-paced environment.
A fast learner who can pick up a new market segment in days and a new technology in hours, and who's curious about what comes next.
Comfortable working across sales, product, engineering, PR, marketing, and executive leadership to research, plan, and execute your work.
B2B software experience, product-led growth (PLG) experience, and experience or strong interest in partnering with sales/sales enablement teams on expansion motions (cross-sell, upsell) are all a plus.

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice: https://www.appdirect.com/about/privacy-notice

At AppDirect, AI tools may assist our recruitment team with administrative automations - always under human oversight. AI tools do not make hiring decisions or solely automated decisions about your candidacy – all decisions are made by our people. By submitting your application, you acknowledge that your information may be processed in this way. You may request access or deletion at any time by contacting privacy@appdirect.com.

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More about this job

Responsibilities

Own go-to-market strategy and cross-functional launches for AppDirect’s procurement suite, including positioning, pricing, success metrics, and sales enablement. Analyze buyer, advisor, market, and sales data to inform sales insights, roadmap priorities, adoption, retention, and expansion opportunities.

Requirements

Requires at least three years of consulting, channel or partner, or product marketing experience, including ownership of go-to-market strategy; B2B SaaS experience is a plus. Candidates should be strong communicators and storytellers, skilled in research and data analysis, comfortable using AI tools, and able to work independently across teams.

Skills

Go-To-Market Strategy
Product Marketing
Market Research
Competitive Analysis
Win/Loss Analysis
Product Positioning
Sales Enablement
Demand Generation
Pricing Strategy
Cross-Sell and Upsell
Data Analysis
Product Launch Management
Storytelling
B2B SaaS
Cross-Functional Collaboration
AI Tools

Visa sponsorship

Not detected in the job text

Keywords

AppDirect
Procurement Suite
Subscription Commerce
B2B SaaS
Go-To-Market Strategy
Product Marketing
Product Launches
Positioning
Success Metrics
Market Research
Competitive Analysis
Win/Loss Research
Sales Enablement
Demand Generation
Pricing Strategy
Bundling
Cross-Sell
Upsell
Product Roadmap
Pipeline
Revenue Targets
Adoption
Retention
Product-Led Growth
AI Tools
Technology Advisors
Cross-Functional Collaboration

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