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Added 6 mins ago
NI
Mechanical Engineering Co-op Student
Nanometrics Inc
Ottawa, ON
- $28 to $30 CAD / hour
…instrumentation, complete data processing, analysis services, and software…
Added 6 mins ago
PA
Business Analyst (Requirements Management)
PROVINCIAL AEROSPACE LTD
St. John's, NL
- Full-time
PAL Aerospace is seeking a detail-oriented and analytical Business Analyst to support the Program Manager in St. John’s, NL.
Added 6 mins ago
N
Mgr, Workforce Mgmt & Capacity Planning
Northwestel
Yellowknife, NT
- Full-time
Reporting to the Senior Manager Shared Service Operations, this position is responsible for providing a centralized service, referred to as the Control Centre, to coordinate, schedule and…
Added 8 mins ago
FS
Sales Account Manager
Fire safety and protection LLC
Peterborough, ON · Owen Sound, ON
- $75,000 to $95,000 CAD / year
- Full-time
The Sales Account Manager is responsible for developing and managing existing and new customer relationships within the assigned territory. This role plays a key part in driving business…
Added 8 mins ago
FS
Sales Account Manager
Fire safety and protection LLC
London, ON
- $70,000 to $90,000 CAD / year
The Sales Account Manager is responsible for developing and managing existing and new customer relationships within the assigned territory. This role plays a key part in driving business…
Added 21 mins ago
TR
AI Product Security Manager
Thomson Reuters
Toronto, ON · Canada, Toronto, Ontario
- Full-time
As a Product Security Manager, you will lead a team of senior security engineers within Thomson Reuters' Product Security function. You will help engineering teams across a diverse product…
Added 21 mins ago
C
Quality Assurance Coordinator
Cencora
Mississauga, ON · CAN > ON > Mississauga > Viscount
- Full-time
…metrics. This includes to act as a first contact for the Country Manager and local team for quality related topics. And to ensure that quality aspects for Transport are adequately…
Added 21 mins ago
T
Associate – Front Office Quant Engineer
TD
Toronto, ON
- Full-time
The Quantitative Engineering and Development (QED) team is a front-office quantitative technology and analytics group within TD Securities that supports the Global Equity Derivatives…
Added 21 mins ago
T
Senior Mongo DBA
TD
Toronto, ON · Mississauga, ON
- Full-time
Utilize MongoDB Ops Manager for monitoring, patching, automation, and operational visibility
Added 21 mins ago
T
Software Engineer II (Java/Spring)
TD
Toronto, ON
- Full-time
Undergraduate degree, Postgraduate degree or Technical Certificate in computer science or software engineering
Added 21 mins ago
T
Software Engineer II - Angular / UI
TD
Toronto, ON
- Full-time
Easyweb team is looking to on-board a self-starting, high-performing frontend software engineer with a strong engineering mindset to help us grow in our online application.
Added 21 mins ago
T
Senior Market Risk Analyst (5375)
TD
Toronto, ON
- Full-time
Education: Bachelor’s degree in Finance, Economics, Mathematics, Engineering, or a related field. A Master’s degree or professional certifications (e.g., FRM, CFA) is preferred.
Added 21 mins ago
T
Sr. Platform Engineer, TD Securities
TD
Toronto, ON
- Full-time
…platform engineer, you will be working on leading platform engineering team to pinpoint the system bottleneck, providing tangible solutions quickly to resolve platform issues, automating…
Added 21 mins ago
Supply Chain Coordinator (Project Procurement)
BWXT
Cambridge, ON
…primary link between Supply Management, Project Management, Engineering, and Quality, while managing procurement schedules and representing Supply Management in proposal and project…
Added 21 mins ago
M
CyberArk Operations Analyst (Idira)
Manulife
Toronto, ON · Waterloo, ON
- Full-time
Working closely with operational and engineering teams, the CyberArk Operations Analyst (Idira) supports troubleshooting, platform maintenance, service improvements, and project…
Added 22 mins ago
I-
BIM Coordinator – Piping / Building Mechanical Systems (Industrial Refrigeration, Plumbing, Heating & Cooling)
I8IS - Infiniti Software Solutions
Quebec, QC
- Full-time
Generate software-based material purchase lists for the Project Manager.
Added 22 mins ago
O
Senior Project Manager
OnX
Toronto, ON
- Full-time
Currently we are seeking a Project Manager to drive client-based Professional Services engagements within our Cloud, Data & AI group - including cloud migration and modernization, data…
Added 22 mins ago
AW
Assistant Project Manager
Agilus Work Solutions
Burlington, ON
- Full-time
Build Landmark Infrastructure Projects as an Assistant Project Manager
Added 22 mins ago
GB
Quality Assurance Manager (QA/QC)
Govan Brown & Associates
Toronto, ON
- $115,000 to $140,000 CAD / year
- Full-time
Govan Brown is looking for an experienced Construction QA/QC Manager to maintain and advance the standards of quality that define our ICI projects. Partnering closely with project…
Added 37 mins ago
HS
Software Support Specialist
Henry Schein One Canada
Surrey, BC
- $71,000 to $86,000 CAD / year
- Full-time
Henry Schein One (HSOne) is the global leader in dental management, analytics, communication and marketing software. We deliver innovative dental software and services, combined with expert…
Added 38 mins ago
SS
Security Operations Team Lead
Safe Software
Remote, Canada
- $126,000 to $137,000 CAD / year
- Full-time
- Remote
5+ years in security operations, incident response, or a closely related security engineering discipline, including 1–2 years leading a team - as a manager, team lead, or technical lead…
Added 38 mins ago
N
L3 Technical Support Engineer - Enterprise Networking & AV Solution
NETGEAR
Remote, Canada
- $67,000 to $76,000 CAD / year
- Full-time
- Remote
You'll be the escalation point for L1 and L2 support. Working with our engineering teams, you'll resolve complex networking and AV-over-IP issues for enterprise customers, MSPs, and…
Added 38 mins ago
HH
Project Manager, Redevelopment and Facilities
Halton Healthcare
Oakville, ON
- Contract
Working under the direction of the Director, Facilities, Construction & Retail Operations, the Project Manager will serve as the primary liaison between Hospital operations and the…
Added 50 mins ago
CC
Manager, Maintenance
Coca-Cola Canada Bottling Limited
Montreal, QC
- Full-time
Reporting to the Plant Director, the Maintenance Manager is responsible for planning, supervising, and optimizing all maintenance operations to ensure the reliability and availability of…
Added 50 mins ago
BC
Senior Manager, Data & AI
BDO Canada
Vancouver, BC
- Full-time
A degree in Computer Science, Computer Engineering, Software Engineering, Information Systems, Data Science, Business Analytics, or another relevant discipline.

AppDirect

Product Marketing Manager

Montreal, QC, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Apr 3, 2027
Experience: 3+ years of consulting, channel/partner or product marketing experience, with demonstrated ownership of go-to-market strategy.
Posting language: English
Posted: Oct 5, 2026

Original job description

Pour la version française de cette description de poste, veuillez consulter le lien suivant / For the French version of this job description, please refer to the following link:

Responsable du marketing produit

About AppDirect

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture - one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

About you

As a Product Marketing Manager at AppDirect, you will craft and execute go-to-market plans for our procurement suite – the subscription commerce platform built to serve two distinct audiences at once: the technology advisors who sell from our platform, and the companies who purchase and manage that technology. Some days you will use your right-brain skills to conceive and develop innovative sales enablement and demand generation programs, or craft compelling stories that position our procurement suite and drive sales. Other days, you will go left-brain with your analytical skills to conduct in-depth market research and win/loss analysis that helps our product teams prioritize roadmap plans and shape launch strategies. You have attention to detail and can translate complex ideas into compelling stories for both audiences – representing what buyers need to purchase and manage technology, and what advisors need to sell and close. You will work on the Procurement Product Marketing team.

What you'll do and how you'll make an impact

Own the go-to-market strategy for our procurement suite's product launches, from positioning and success criteria through cross-functional execution.
Be the expert on our buyers - how they purchase and what drives their decisions - and equally the expert on our technology advisors, how they sell, and what they need to successfully sell and manage solutions from our procurement suite.
Partner closely with sales, marketing, product, PR, and executives to build and execute GTM plans, and work directly with sales enablement to identify and drive cross-sell and upsell within our existing customer base.
Analyze sales, market, and customer data across audiences, translating findings into sales insights and input for roadmap prioritization, pricing, and improvements that drive adoption and retention.
Uniquely message and position our solutions in-market, communicating their value to our sales team through dynamic, engaging sales enablement and content.
Plan the launch of new products and manage the cross-functional implementation of the launch plan.
Develop pricing strategies for our solutions, including models that support bundling, cross-sell, and upsell.
Define product marketing outcomes and success metrics tied to pipeline and revenue targets, and track performance against them.

What we're looking for

3+ years of consulting, channel/partner or product marketing experience, with demonstrated ownership of go-to-market strategy.
Experience in B2B SaaS is a strong plus.
Experience conducting market research, competitive analysis, or win/loss research, and translating findings into positioning, pricing, or roadmap recommendations.
Comfort leveraging AI tools to shape GTM strategy and accelerate day-to-day work - from synthesizing data and market intelligence to drafting enablement content and positioning.
Strong written and oral communication skills, with masterful storytelling range to speak to both end buyers and technology advisors; work samples will be requested and presentation skills tested via a live presentation.
Detail-oriented and comfortable turning data into compelling sales enablement insights and roadmap prioritization input, not just describing trends.
A resourceful, resilient self-starter who thrives with minimal guidance - you'll take true ownership of your projects in a fast-paced environment.
A fast learner who can pick up a new market segment in days and a new technology in hours, and who's curious about what comes next.
Comfortable working across sales, product, engineering, PR, marketing, and executive leadership to research, plan, and execute your work.
B2B software experience, product-led growth (PLG) experience, and experience or strong interest in partnering with sales/sales enablement teams on expansion motions (cross-sell, upsell) are all a plus.

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice: https://www.appdirect.com/about/privacy-notice

At AppDirect, AI tools may assist our recruitment team with administrative automations - always under human oversight. AI tools do not make hiring decisions or solely automated decisions about your candidacy – all decisions are made by our people. By submitting your application, you acknowledge that your information may be processed in this way. You may request access or deletion at any time by contacting privacy@appdirect.com.

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More about this job

Responsibilities

Own go-to-market strategy and cross-functional launches for AppDirect’s procurement suite, including positioning, pricing, success metrics, and sales enablement. Analyze buyer, advisor, market, and sales data to inform sales insights, roadmap priorities, adoption, retention, and expansion opportunities.

Requirements

Requires at least three years of consulting, channel or partner, or product marketing experience, including ownership of go-to-market strategy; B2B SaaS experience is a plus. Candidates should be strong communicators and storytellers, skilled in research and data analysis, comfortable using AI tools, and able to work independently across teams.

Skills

Go-To-Market Strategy
Product Marketing
Market Research
Competitive Analysis
Win/Loss Analysis
Product Positioning
Sales Enablement
Demand Generation
Pricing Strategy
Cross-Sell and Upsell
Data Analysis
Product Launch Management
Storytelling
B2B SaaS
Cross-Functional Collaboration
AI Tools

Visa sponsorship

Not detected in the job text

Keywords

AppDirect
Procurement Suite
Subscription Commerce
B2B SaaS
Go-To-Market Strategy
Product Marketing
Product Launches
Positioning
Success Metrics
Market Research
Competitive Analysis
Win/Loss Research
Sales Enablement
Demand Generation
Pricing Strategy
Bundling
Cross-Sell
Upsell
Product Roadmap
Pipeline
Revenue Targets
Adoption
Retention
Product-Led Growth
AI Tools
Technology Advisors
Cross-Functional Collaboration

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