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Added 5 mins ago
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Field Case Manager
Jobgether
Canada
- Contract
You will take ownership of complex processes while identifying opportunities to improve service quality and patient support.
Added 5 mins ago
Part-Time Retail Sales Associate
Fjällräven North America
Victoria, BC
Support sales and conversion by helping guests make confident purchasing decisions
Added 5 mins ago
BD
Resource Development Coordinator
Blue Door Support Services
East Gwillimbury, ON
- Part-time
…be highly organized, dependable, and comfortable providing support during evenings and weekends as…
Added 19 mins ago
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Senior Manager, Organic Growth
Mistplay
Toronto, ON
- $120,000 to $165,000 CAD / year
- Full-time
Mistplay est l'application de fidélité n°1 pour les joueurs mobiles. Notre communauté de millions de joueurs mobiles engagés utilise Mistplay pour découvrir de nouveaux jeux et gagner des…
Added 19 mins ago
RH
System Analyst
Robert Half
AB · Edmonton, AB
- Contract
We’re looking for a Systems Analyst to support an organization as it maintains and improves its current CRM environment while beginning the assessment and selection of its future platform.…
Added 19 mins ago
AS
Recruiter III
Apex Systems
Vancouver, BC
- $38 to $44 USD / hour
- Full-time
Create fantastic job postings, network with passive candidates, work closely with hiring managers and executives you support, and create robust sourcing strategies that will attract the…
Added 19 mins ago
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Senior Data Analyst I, Product
Mistplay
Toronto, ON
- Full-time
Mistplay est l'application de fidélité n°1 pour les joueurs mobiles. Notre communauté de millions de joueurs mobiles engagés utilise Mistplay pour découvrir de nouveaux jeux et gagner des…
Added 19 mins ago
SM
Clinical Coordinator – South West Calgary
Snore MD
Calgary, AB
- Full-time
We believe exceptional people deserve exceptional support:
Added 19 mins ago
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Supervisor, Global Partner Operations
Pursuit
Calgary, AB · Greater Calgary Metropolitan Area
- Full-time
…food and beverage outlets. The role ensures accurate, timely support while balancing each business's priorities, inventory, and operational needs. Working alongside the team every day, the…
Added 19 mins ago
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Sea Logistics Pricing Supervisor
Kuehne+Nagel
Montreal, QC
- Full-time
…market data. Artificial Intelligence (AI) tools may be used to support portions of the recruitment process, such as reviewing application materials or assisting with scheduling. These tools…
Added 19 mins ago
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Wash Bay Attendant - Audi Winnipeg
AutoCanada Inc.
Winnipeg, MB
- $16.4 to $18 CAD / hour
- Full-time
…across Canada. Our national network provides opportunities and support to build the career that’s right for you. Working here is fast-paced, non-stop, and a little unpredictable - and we…
Added 19 mins ago
Business Analyst
County of Wellington
Guelph, ON
Minimum four years of experience (or equivalent) in business analysis, process improvement, project delivery support, application support, or a related field.
Added 19 mins ago
Project Manager (Renewal)
Region of Waterloo
Kitchener, ON
Grade: Management/Management Support Grade 07
Added 19 mins ago
Cook (Sunnyside)
Region of Waterloo
Kitchener, ON
Ability to demonstrate compassion, validate emotions, support dignity, and promote understanding of those we serve.
Added 19 mins ago
Principal Data Scientist
Region of Waterloo
Waterloo, ON
Grade: Management/Management Support Grade 07
Added 19 mins ago
Public Health Nurse (Infectious Diseases)
Region of Waterloo
Kitchener, ON · Cambridge, ON · Waterloo, ON
…Diseases Division programs.The assignment for this position will support the Outreach Clinical program including the planning and provision ofclinical services in mobile settings including…
Added 19 mins ago
Director, Water and Wastewater Infrastructure Management
Region of Waterloo
Kitchener, ON
Grade: Management/Management Support Grade 12
Added 19 mins ago
MU
Laboratory Technician
McGill University
Brown Student Serv.
- Full-time
…Healthy Living Annex focuses on health promotion and offers peer support programs for both the Macdonald and downtown…
Added 19 mins ago
MU
Case Manager
McGill University
Brown Student Serv.
- Full-time
…Healthy Living Annex focuses on health promotion and offers peer support programs for both the Macdonald and downtown…
Added 19 mins ago
MU
Wellness Advisor (Athletics & Recreation)
McGill University
Brown Student Serv.
- Full-time
…Healthy Living Annex focuses on health promotion and offers peer support programs for both the Macdonald and downtown…
Added 19 mins ago
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Respiratory Therapist, Ambulatory Care – Temporary Full-Time (1.0) (until April, 2028)
CHEO
Ottawa, ON
- Full-time
Please Note: If you are a current CHEO employee with access to Workday, please apply to this posting via the Workday application as an internal applicant using the Jobs Hub.
Added 19 mins ago
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Pharmacy Technician, Pharmacy - Temporary Part-Time (0.5) (until August 2027)
CHEO
Ottawa, ON
- Part-time
Please Note: If you are a current CHEO employee with access to Workday, please apply to this posting via the Workday application as an internal applicant using the Jobs Hub.
Added 19 mins ago
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Respiratory Therapist, Ambulatory Care – Temporary Part-Time (0.4) (until February, 2028)
CHEO
Ottawa, ON
- Part-time
Please Note: If you are a current CHEO employee with access to Workday, please apply to this posting via the Workday application as an internal applicant using the Jobs Hub.
Added 19 mins ago
C
Clinical Assistant, Genetics Clinic – Temporary Full-Time (1.0) (until August, 2027)
CHEO
Ottawa, ON
- Full-time
Please Note: If you are a current CHEO employee with access to Workday, please apply to this posting via the Workday application as an internal applicant using the Jobs Hub.
Added 19 mins ago
C
Clinical Nurse Practitioner – Hematology, Oncology, Medical Day Unit - Temporary Full Time (1.0) (until September 2027)
CHEO
Ottawa, ON
- Full-time
Please Note: If you are a current CHEO employee with access to Workday, please apply to this posting via the Workday application as an internal applicant using the Jobs Hub.

AppDirect

Product Marketing Manager

Montreal, QC, Canada

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Job details

Experience: 3+ years of consulting, channel/partner or product marketing experience, with demonstrated ownership of go-to-market strategy.
Posting language: English
Posted: Oct 5, 2026

Original job description

Pour la version française de cette description de poste, veuillez consulter le lien suivant / For the French version of this job description, please refer to the following link:

Responsable du marketing produit

About AppDirect

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture - one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

About you

As a Product Marketing Manager at AppDirect, you will craft and execute go-to-market plans for our procurement suite – the subscription commerce platform built to serve two distinct audiences at once: the technology advisors who sell from our platform, and the companies who purchase and manage that technology. Some days you will use your right-brain skills to conceive and develop innovative sales enablement and demand generation programs, or craft compelling stories that position our procurement suite and drive sales. Other days, you will go left-brain with your analytical skills to conduct in-depth market research and win/loss analysis that helps our product teams prioritize roadmap plans and shape launch strategies. You have attention to detail and can translate complex ideas into compelling stories for both audiences – representing what buyers need to purchase and manage technology, and what advisors need to sell and close. You will work on the Procurement Product Marketing team.

What you'll do and how you'll make an impact

Own the go-to-market strategy for our procurement suite's product launches, from positioning and success criteria through cross-functional execution.
Be the expert on our buyers - how they purchase and what drives their decisions - and equally the expert on our technology advisors, how they sell, and what they need to successfully sell and manage solutions from our procurement suite.
Partner closely with sales, marketing, product, PR, and executives to build and execute GTM plans, and work directly with sales enablement to identify and drive cross-sell and upsell within our existing customer base.
Analyze sales, market, and customer data across audiences, translating findings into sales insights and input for roadmap prioritization, pricing, and improvements that drive adoption and retention.
Uniquely message and position our solutions in-market, communicating their value to our sales team through dynamic, engaging sales enablement and content.
Plan the launch of new products and manage the cross-functional implementation of the launch plan.
Develop pricing strategies for our solutions, including models that support bundling, cross-sell, and upsell.
Define product marketing outcomes and success metrics tied to pipeline and revenue targets, and track performance against them.

What we're looking for

3+ years of consulting, channel/partner or product marketing experience, with demonstrated ownership of go-to-market strategy.
Experience in B2B SaaS is a strong plus.
Experience conducting market research, competitive analysis, or win/loss research, and translating findings into positioning, pricing, or roadmap recommendations.
Comfort leveraging AI tools to shape GTM strategy and accelerate day-to-day work - from synthesizing data and market intelligence to drafting enablement content and positioning.
Strong written and oral communication skills, with masterful storytelling range to speak to both end buyers and technology advisors; work samples will be requested and presentation skills tested via a live presentation.
Detail-oriented and comfortable turning data into compelling sales enablement insights and roadmap prioritization input, not just describing trends.
A resourceful, resilient self-starter who thrives with minimal guidance - you'll take true ownership of your projects in a fast-paced environment.
A fast learner who can pick up a new market segment in days and a new technology in hours, and who's curious about what comes next.
Comfortable working across sales, product, engineering, PR, marketing, and executive leadership to research, plan, and execute your work.
B2B software experience, product-led growth (PLG) experience, and experience or strong interest in partnering with sales/sales enablement teams on expansion motions (cross-sell, upsell) are all a plus.

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice: https://www.appdirect.com/about/privacy-notice

At AppDirect, AI tools may assist our recruitment team with administrative automations - always under human oversight. AI tools do not make hiring decisions or solely automated decisions about your candidacy – all decisions are made by our people. By submitting your application, you acknowledge that your information may be processed in this way. You may request access or deletion at any time by contacting privacy@appdirect.com.

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More about this job

Responsibilities

You will own the go-to-market strategy for the procurement suite, including product launches, positioning, and cross-functional execution. Additionally, you will analyze market and customer data to provide insights for roadmap prioritization, pricing, and sales enablement.

Requirements

The role requires 3+ years of experience in consulting, channel/partner, or product marketing, with a strong preference for B2B SaaS experience. Candidates must possess excellent communication skills, the ability to translate complex data into actionable insights, and proficiency in leveraging AI tools for strategy.

Skills

Product Marketing
Go-to-market Strategy
B2B SaaS
Market Research
Competitive Analysis
Sales Enablement
Demand Generation
Pricing Strategy
Data Analysis
Storytelling
Cross-functional Collaboration
Product Launch
AI Tools
Win/Loss Analysis
Communication Skills

Visa sponsorship

Not detected in the job text

Keywords

Product Marketing Manager
B2B SaaS
Go-to-market
Procurement Suite
Subscription Commerce
Sales Enablement
Demand Generation
Market Research
Competitive Analysis
Win/Loss Analysis
Roadmap Prioritization
Pricing Strategy
AI Tools
Data Analysis
Cross-sell
Upsell
Product-led Growth
PLG
Storytelling
Positioning
Launch Strategy
Customer Retention
Technology Advisors
AppDirect

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