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Added 11 mins ago
Applied IoT & Data Specialist
Mohawk College
Hamilton, ON
Reporting to the General Manager, Energy & Power Innovation Centre (EPIC), the Applied IoT and Data Specialist will serve as a senior resource to projects in the areas of software…
Added 11 mins ago
OG
Project Manager
Optel Group
Quebec, QC
- Full-time
The main responsibility of the Project Manager is to manage all aspects of a project (time, scope and budget) and establish relationships with the client, effectively communicating the…
Added 24 mins ago
RE
Project Manager
Rising Edge Group
Calgary, AB
- Full-time
Reporting to the Program Manager, the Project Manager is responsible for the overall management, coordination and delivery of assigned projects. The Project Manager ensures that the project…
Added 24 mins ago
RE
Project Manager
Rising Edge Group
Kelowna, BC
- Full-time
Reporting to the Program Manager, the Project Manager is responsible for the overall management, coordination and delivery of assigned projects. The Project Manager ensures that the project…
Added 24 mins ago
R&
Developer - Full Stack – Senior
Robertson & Company Ltd.
Toronto, ON
- Contract
Robertson is seeking a skilled Software Developer - Full Stack – Senior to join our client in support of an existing vacancy.
Added 24 mins ago
TS
Azure Architect
TECONICA SOFTWARES
Toronto, ON
- Contract
…Infrastructure as Code, CI/CD, cloud automation, and platform engineering. The engineer will be responsible for building scalable, secure, and highly automated Azure environments and…
Added 24 mins ago
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Software Developer - Full Stack – Senior
Robertson & Company Ltd.
Toronto, ON
- Contract
Robertson is seeking a skilled Software Developer - Full Stack – Senior to join our client in support of an existing vacancy.
Added 24 mins ago
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Senior Product Manager, Integration & Data Platforms
Encore Technical Solutions Inc.
Toronto, ON · Greater Toronto Area, Canada
- Contract
We're looking for a Product Manager who has successfully delivered data-intensive initiatives and understands how enterprise data moves across complex ecosystems. The ideal candidate has…
Added 24 mins ago
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Sr Product Manager
CGI
Halifax, NS
- Full-time
Background in technical domains such as software engineering, cloud solutions, or data analytics.
Added 24 mins ago
TC
Project Manager – Interior Architectural Systems
The Contractor Consultants
Whitby, ON
- Full-time
Bravura Architectural Products is seeking an experienced Project Manager – Interior Architectural Systems to manage specialty commercial interior projects from sales handoff through…
Added 24 mins ago
TD
Move Coordinator (Term)
Toronto District School Board
Toronto, ON
- $98,343 to $107,249 CAD / year
- Contract
Reporting to the Senior Manager, Capital Revitalization Services, the Move Coordinator is responsible for planning, coordinating, and overseeing the relocation of school operations to new,…
Added 26 mins ago
T
Data Engineer II
TD
Toronto, ON
- Full-time
Provide a broad range of data engineering functions including data modeling, data quality, data profiling, data acquisition and ingestion, extract transform load (ETL), metadata enrichment…
Added 26 mins ago
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Software Engineer II
TD
Toronto, ON
- Full-time
Adhere to enterprise frameworks or methodologies that relate to software engineering activities
Added 26 mins ago
T
Data Engineer II
TD
Toronto, ON
- Full-time
Provide a broad range of data engineering functions including data modeling, data quality, data profiling, data acquisition and ingestion, extract transform load (ETL), metadata enrichment…
Added 26 mins ago
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Software Engineer III
TD
Toronto, ON
- Full-time
Adhere to enterprise frameworks or methodologies that relate to software engineering activities
Added 26 mins ago
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Security Architect (Distributed Ledger)
TD
Toronto, ON
- Full-time
…requires collaboration with architects, business analysts, quality engineering teams, and platform teams to deliver scalable, resilient, and secure…
Added 26 mins ago
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Engineering Manager
Sun Life
Toronto, ON · Waterloo, ON · Sun Life Waterloo King
- Full-time
7+ years of professional software engineering experience, including 2+ years in an Engineering Manager (or equivalent team leadership) role.
Added 26 mins ago
Data Scientist
Aviva
Toronto, ON · Markham, ON
3+ programming experience in Python with a good grasp of software engineering standard methodologies such as code-reusability, modularity, use of reports, etc.
Added 41 mins ago
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Project Manager
Rising Edge Group
Regina, SK
- Full-time
Reporting to the Program Manager, the Project Manager is responsible for the overall management, coordination and delivery of assigned projects. The Project Manager ensures that the project…
Added 41 mins ago
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Assistant Project Manager
Rising Edge Group
Regina, SK
- Full-time
Reporting to the Program Manager, the Assistant Project Manager is responsible for working with an assigned Project Manager(s) to coordinate and accomplish the necessary project tasks and…
Added 42 mins ago
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Project Manager, Clinical Equipment Planner (New St. Paul's)
Providence Healthcare
Vancouver, BC
- Temporary
…from project delivery to operational readiness.The Project Manager, Clinical Equipment…
Added 42 mins ago
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Project Manager
Hexagon
Calgary, AB
- Full-time
Hexagon Autonomous Solutions is looking for a Project Manager, to join our high-tech engineering and manufacturing company that is committed to customer service excellence and continuous…
Added 42 mins ago
Senior Data Analyst, GTM Operations
7shifts
Saskatoon, SK
…partner to our Go-to-Market and Finance teams. Reporting to our Manager, Data & Analytics, you’ll work alongside analysts, data engineers, and analytics engineers, partnering closely with…
Added 42 mins ago
Senior Data Analyst, GTM Operations
7shifts
Toronto, ON
…partner to our Go-to-Market and Finance teams. Reporting to our Manager, Data & Analytics, you’ll work alongside analysts, data engineers, and analytics engineers, partnering closely with…
Added 42 mins ago
Associate Manager, Business Operations
Zynga
Toronto, ON
Zynga, the global leader in mobile games, is currently seeking a full-time Associate Manager, Business Operations. We are looking for a highly organized, self-motivated operator who excels…

AppDirect

Product Marketing Manager

Montreal, QC, Canada

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Job details

Experience: 3+ years of consulting, channel/partner or product marketing experience, with demonstrated ownership of go-to-market strategy.
Posting language: English
Posted: Oct 5, 2026

Original job description

Pour la version française de cette description de poste, veuillez consulter le lien suivant / For the French version of this job description, please refer to the following link:

Responsable du marketing produit

About AppDirect

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture - one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

About you

As a Product Marketing Manager at AppDirect, you will craft and execute go-to-market plans for our procurement suite – the subscription commerce platform built to serve two distinct audiences at once: the technology advisors who sell from our platform, and the companies who purchase and manage that technology. Some days you will use your right-brain skills to conceive and develop innovative sales enablement and demand generation programs, or craft compelling stories that position our procurement suite and drive sales. Other days, you will go left-brain with your analytical skills to conduct in-depth market research and win/loss analysis that helps our product teams prioritize roadmap plans and shape launch strategies. You have attention to detail and can translate complex ideas into compelling stories for both audiences – representing what buyers need to purchase and manage technology, and what advisors need to sell and close. You will work on the Procurement Product Marketing team.

What you'll do and how you'll make an impact

Own the go-to-market strategy for our procurement suite's product launches, from positioning and success criteria through cross-functional execution.
Be the expert on our buyers - how they purchase and what drives their decisions - and equally the expert on our technology advisors, how they sell, and what they need to successfully sell and manage solutions from our procurement suite.
Partner closely with sales, marketing, product, PR, and executives to build and execute GTM plans, and work directly with sales enablement to identify and drive cross-sell and upsell within our existing customer base.
Analyze sales, market, and customer data across audiences, translating findings into sales insights and input for roadmap prioritization, pricing, and improvements that drive adoption and retention.
Uniquely message and position our solutions in-market, communicating their value to our sales team through dynamic, engaging sales enablement and content.
Plan the launch of new products and manage the cross-functional implementation of the launch plan.
Develop pricing strategies for our solutions, including models that support bundling, cross-sell, and upsell.
Define product marketing outcomes and success metrics tied to pipeline and revenue targets, and track performance against them.

What we're looking for

3+ years of consulting, channel/partner or product marketing experience, with demonstrated ownership of go-to-market strategy.
Experience in B2B SaaS is a strong plus.
Experience conducting market research, competitive analysis, or win/loss research, and translating findings into positioning, pricing, or roadmap recommendations.
Comfort leveraging AI tools to shape GTM strategy and accelerate day-to-day work - from synthesizing data and market intelligence to drafting enablement content and positioning.
Strong written and oral communication skills, with masterful storytelling range to speak to both end buyers and technology advisors; work samples will be requested and presentation skills tested via a live presentation.
Detail-oriented and comfortable turning data into compelling sales enablement insights and roadmap prioritization input, not just describing trends.
A resourceful, resilient self-starter who thrives with minimal guidance - you'll take true ownership of your projects in a fast-paced environment.
A fast learner who can pick up a new market segment in days and a new technology in hours, and who's curious about what comes next.
Comfortable working across sales, product, engineering, PR, marketing, and executive leadership to research, plan, and execute your work.
B2B software experience, product-led growth (PLG) experience, and experience or strong interest in partnering with sales/sales enablement teams on expansion motions (cross-sell, upsell) are all a plus.

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice: https://www.appdirect.com/about/privacy-notice

At AppDirect, AI tools may assist our recruitment team with administrative automations - always under human oversight. AI tools do not make hiring decisions or solely automated decisions about your candidacy – all decisions are made by our people. By submitting your application, you acknowledge that your information may be processed in this way. You may request access or deletion at any time by contacting privacy@appdirect.com.

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More about this job

Responsibilities

You will own the go-to-market strategy for the procurement suite, including product launches, positioning, and cross-functional execution. Additionally, you will analyze market and customer data to provide insights for roadmap prioritization, pricing, and sales enablement.

Requirements

The role requires 3+ years of experience in consulting, channel/partner, or product marketing, with a strong preference for B2B SaaS experience. Candidates must possess excellent communication skills, the ability to translate complex data into actionable insights, and proficiency in leveraging AI tools for strategy.

Skills

Product Marketing
Go-to-market Strategy
B2B SaaS
Market Research
Competitive Analysis
Sales Enablement
Demand Generation
Pricing Strategy
Data Analysis
Storytelling
Cross-functional Collaboration
Product Launch
AI Tools
Win/Loss Analysis
Communication Skills

Visa sponsorship

Not detected in the job text

Keywords

Product Marketing Manager
B2B SaaS
Go-to-market
Procurement Suite
Subscription Commerce
Sales Enablement
Demand Generation
Market Research
Competitive Analysis
Win/Loss Analysis
Roadmap Prioritization
Pricing Strategy
AI Tools
Data Analysis
Cross-sell
Upsell
Product-led Growth
PLG
Storytelling
Positioning
Launch Strategy
Customer Retention
Technology Advisors
AppDirect

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