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Maintenance Repair Analyst
The Seaboard Transport Group
Toronto, ON · North York, ON
- Full-time
This is an opportunity to build a more proactive, insight-driven maintenance function within Fleet Management & Maintenance. The successful candidate will turn work orders, telematics,…
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Accounts Receivable Analyst
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
We are looking for an Accounts Receivable Analyst to join our Finance team and support the organization’s end-to-end receivables operations.
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Pricing & Performance Analyst
Europ Assistance Canada
Toronto, ON
- Full-time
The Pricing & Performance Analyst is a hands-on, quantitative individual-contributor role for Redion Canada's travel insurance portfolio. The role builds the Excel models and proposal…
Added 30 mins ago
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Senior Tax Analyst
Baker Tilly Canada
Peterborough, ON
- Full-time
We are looking for a Senior Tax Analyst to join our team - a role where your expertise will drive meaningful outcomes and your ambition will help shape what comes next. Here, you’ll…
Added 1 hour ago
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Maintenance Repair Analyst
The Seaboard Transport Group
Dartmouth, NS
- Full-time
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Added 3 hours ago
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Intermediate IT Business Analyst
Resonaite
Toronto, ON
- Contract
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ACCOUNTS PAYABLE ANALYST
D. Crupi & Sons Limited
Toronto, ON · Scarborough, ON
- Full-time
We are looking for an Accounts Payable Analyst with an outstanding attention to detail and a customer service disposition. The role involves some routine data entry, but also data upload…
Added 4 hours ago
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Pricing & Performance Analyst
Redion
Toronto, ON
- Full-time
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Added 4 hours ago
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Credit Policy Analyst
Thrive Wealth Management
Regina, SK
- Full-time
We’re looking for a detail-oriented and collaborative Credit Policy Analyst to support the ongoing development, maintenance, implementation, and governance of credit policies, standards,…
Added 4 hours ago
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Financial Analyst, Fixed Assets
Compass Canada
London, ON
- Full-time
Now, if you were to come on board as our Financial Analyst – Fixed Assets, we’d ask you to do the following for us:
Added 4 hours ago
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HRIS Analyst
Compass Canada
ON · Mississauga, ON
- Full-time
We are looking for a technically skilled and detail-driven HRIS Analyst to support the ongoing configuration, maintenance, and optimization of our Human Resources Information System (HRIS).
Added 9 hours ago
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Senior Analyst Accountant
National Bank of Canada
Montreal, QC
- Full-time
As a Senior Analyst in the Trust services team at National Bank Trust (NBT), you’ll be a tax expert working on estate and trust files. In this role, you’ll have a positive impact on the…
Added 12 hours ago
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Accounts Receivable Analyst
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
We are looking for an Accounts Receivable Analyst to join our Finance team and support the organization’s end-to-end receivables operations.
Added 13 hours ago
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Security Systems Analyst
River Cree Resort & Casino
Spruce Grove, AB
- Full-time
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Added 13 hours ago
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Information Security Analyst
Fidelity Canada
Toronto, ON
- Full-time
The Information Security Analyst supports the risk mitigation efforts of the Information Security group primarily through the technical support of the procedures and policies established to…
Added 17 hours ago
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Security Systems Analyst
River Cree Resort & Casino
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The Security Systems Analyst is responsible for the installation and troubleshooting of video surveillance equipment and integrated access control/alarm network equipment. This position…
Added 22 hours ago
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ABA Instructor Therapist (Ongoing Contract)
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- $28 to $38 CAD / hour
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Outstanding organizational, interpersonal, and time management skills.
Added 22 hours ago
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ABA Therapist/Instructor Therapist
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Outstanding organizational, interpersonal, and time management skills.
Added 23 hours ago
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Trust & Operations Analyst
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We're looking for a Trust & Operations Analyst to help maintain the safety, integrity, and smooth operation of an established online community platform.
Added 1 day ago
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Accounts Receivable Analyst
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
We are looking for an Accounts Receivable Analyst to join our Finance team and support the organization’s end-to-end receivables operations.
Added 1 day ago
SB
ABA Instructor Therapist (Ongoing Contract)
Side by Side Therapy - (Now Hiring)
Alliston, ON
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Outstanding organizational, interpersonal, and time management skills.
Added 1 day ago
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Information Security Analyst
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ON · Ontario, Canada
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Job-Role/Title: Intermediate Information Security Analyst
Added 1 day ago
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Accounts Receivable Analyst
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
We are looking for an Accounts Receivable Analyst to join our Finance team and support the organization’s end-to-end receivables operations.
Added 1 day ago
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Purchasing Planner / Inventory Analyst
Holland Imports Inc.
Surrey, BC
- Full-time
Job Description: Purchasing Planner & Inventory Analyst
Added 1 day ago
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Senior Analyst, Portfolio Management
PSP Investments | Investissements PSP
Montreal, QC
- Full-time
The Senior Analyst, Portfolio Management supports the Capital Planning & Sustainability workstreams by executing analytical tasks related to capital planning models, market and macro data…

AppDirect

Product Marketing Manager

Montreal, QC, Canada

Full-time

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Job details

Job type: Full-time
Experience: 3–5 years of product marketing experience in a B2B SaaS environment, with demonstrated ownership of go-to-market strategy.
Posting language: English
Posted: Sep 21, 2026

Original job description

Pour la version française de cette description de poste, veuillez consulter le lien suivant / For the French version of this job description, please refer to the following link:

Responsable du marketing produit

About AppDirect

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture - one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

About You

You are a product marketer who has moved beyond execution and is ready to own a product line end to end. For this role, you will be the sole product marketing voice for the Business Unit. You need to be comfortable setting your own priorities and driving work forward without day-to-day direction. You translate competitive intelligence, win/loss data, and customer insight into clear positioning and concrete go-to-market plans that sales and product teams can act on. You understand how analyst relations work and you know how to work with customers to build advocacy and expansion-stage marketing programs. You are equally at home writing a sharp positioning narrative and reviewing pipeline data to assess whether your launches are working. Working alongside two other product marketing managers and a director of product management, you contribute the Business Unit perspective to cross-functional planning discussions and make sure sales, customer success, and marketing leaders feel aligned on priorities.

What you'll do and how you'll have an impact

Own the full go-to-market strategy for Business Unit’s Product launches, including positioning, success criteria, and cross-functional execution.
Define product marketing outcomes and success metrics tied to the Business Unit pipeline and new revenue targets, and track performance against them.
Partner directly with the Director of Product Management to shape the product roadmap using competitive intelligence, win/loss analysis, and market research.
Build and execute Business Unit's customer marketing strategy, with a focus on advocacy programs and expansion-stage motions that support cross-sell across AppDirect's unified monetization platform.
Own analyst relations for the Business Unit, including briefings, inquiries, and ongoing positioning with research firms such as Gartner.
Represent the product marketing perspective in cross-functional planning discussions with sales, customer success, and marketing leadership, translating business priorities into a clear product marketing roadmap.
Contribute to pricing analysis and provide recommendations to inform Business Unit's packaging and positioning decisions.

What we're looking for

3–5 years of product marketing experience in a B2B SaaS environment, with demonstrated ownership of go-to-market strategy.
Experience conducting competitive analysis, win/loss research, or market intelligence and using those findings to influence product or positioning decisions.
Familiarity with analyst relations processes, including preparing briefings and responding to research inquiries.
Experience developing customer marketing or expansion-stage programs (advocacy, upsell, or cross-sell campaigns).
Ability to work autonomously across multiple initiatives - this matters because you will be the primary product marketing owner for a Business Units and will set your own agenda without close oversight.
Clear, structured communication skills across written and verbal formats - this matters because you will regularly present positioning and strategy to sales leadership, product management, and executive stakeholders.
Experience with product-led growth (PLG) strategies is an asset, not a requirement.

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice: https://www.appdirect.com/about/privacy-notice

At AppDirect, AI tools may assist our recruitment team with administrative automations - always under human oversight. AI tools do not make hiring decisions or solely automated decisions about your candidacy – all decisions are made by our people. By submitting your application, you acknowledge that your information may be processed in this way. You may request access or deletion at any time by contacting privacy@appdirect.com.

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More about this job

Responsibilities

You will own the end-to-end go-to-market strategy for product launches and define success metrics tied to revenue targets. Additionally, you will partner with product management to shape the roadmap and lead analyst relations and customer advocacy programs.

Requirements

The role requires 3–5 years of product marketing experience within a B2B SaaS environment. Candidates must demonstrate proficiency in competitive analysis, market research, and the ability to work autonomously across cross-functional teams.

Skills

Product Marketing
Go-to-market Strategy
B2B SaaS
Competitive Intelligence
Win/Loss Analysis
Market Research
Analyst Relations
Customer Advocacy
Product Roadmap
Pricing Analysis
Positioning
Cross-functional Collaboration
Data Analysis
Pipeline Management
Product-led Growth

Visa sponsorship

Not detected in the job text

Keywords

Product Marketing Manager
B2B SaaS
Go-to-market
Competitive Intelligence
Win/Loss Data
Customer Insight
Positioning
Analyst Relations
Gartner
Product Roadmap
Customer Advocacy
Expansion-stage Marketing
Monetization Platform
Pricing Analysis
Product-led Growth
Cross-functional Planning
Pipeline Data
Business Unit
Market Research
Strategy

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