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Appear

Account Executive

Toronto, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Mar 31, 2027
Posting language: English
Posted: Oct 2, 2026

Original job description

Appear is building the infrastructure that helps brands get cited by AI: ChatGPT, Perplexity, Google AI Overviews, Gemini. We're early, we're growing fast, and we need someone who can sell a category that didn't exist two years ago.

Context

Search is shifting. When someone asks ChatGPT which law firm, clinic, or software to use, the brands that get cited win the business, and most companies have no idea whether they're showing up. Appear fixes that. We measure AI visibility, identify the gaps, and build the content infrastructure to close them.

You'll be selling a problem most prospects don't know they have yet, which makes this role genuinely hard, and genuinely interesting.

Tasks

Full-cycle new business: from first touch to signed contract. You own the number.

Build and work a targeted pipeline across 2–3 verticals where AI visibility ROI is clearest (legal, healthcare, financial services, professional services).

Run discovery that surfaces the problem before pitching the product. Prospects rarely know their AI citation rate. You'll show them, then show them what it costs.

Lead demos, business case presentations, and commercial negotiations with senior stakeholders up to C-level.

Work closely with the founders on positioning, pricing, and deal structure. Your input shapes how we sell.

Feed market and objection intelligence directly into product and marketing. No intermediary, no lost signal.

Use AI natively: account research, call prep, pipeline management, follow-up drafting. We expect this to be table stakes, not a differentiator.

Requirements

3+ years in an AE role, senior BDR, or full-cycle role in B2B SaaS.

Comfortable with commercial conversations. You can discuss pricing, ROI, and contract terms without deferring to sales.

Strong at asking the right questions in client meetings, not just presenting.

Genuinely curious about AI and how it's changing search. Clients will ask hard questions and you need to hold your own.

Organised and proactive: you manage your book of business systematically, not reactively.

Fluent in English. Spanish or other European languages are a plus for our client base.

Nice to have

Background in SEO, content marketing, or digital agency work. You'll speak your clients' language immediately.

Experience managing accounts across legal, healthcare, financial services, or professional services verticals.

Familiarity with HubSpot, GoHighLevel, or similar CRM for account tracking and renewal management.

You've been an early AE or BDR hire before and understand what it means to build the function as you run it.

Real category upside. GEO is where SEO was in 2004. You're early enough to matter.

Founders in the room. Direct access to the CEO, CRO, CMO, and GTM. No bureaucracy between you and decisions.

We're not looking for someone to fill a seat. We're looking for someone who looks at a category that barely exists, sees the opportunity, and wants to be the person who figured out how to sell it.

Apply About employer

More about this job

Responsibilities

Own the full sales cycle, from prospecting and discovery through demonstrations, business case presentations, negotiations, and signed contracts, while building a targeted pipeline across selected industries. Collaborate with company founders on sales positioning, pricing, and deal structure, and share market insights with product and marketing teams.

Requirements

Candidates need at least three years of experience in an account executive, senior business development representative, or full-cycle B2B SaaS role, along with strong discovery, commercial negotiation, and organizational skills. They should be curious about AI and its impact on search, fluent in English, and comfortable using AI tools in their sales workflow; Spanish or another European language is a plus.

Skills

Full-Cycle Sales
New Business Development
Pipeline Management
Discovery
Product Demonstrations
Business Case Presentations
Commercial Negotiation
Account Research
AI Visibility
Search Engine Optimization
Content Marketing
Market Intelligence
Objection Handling
English Fluency

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Account Executive
Full-Cycle Sales
New Business
Pipeline Management
AI Visibility
Generative Engine Optimization
Search Engine Optimization
Content Marketing
AI Search
ChatGPT
Perplexity
Google AI Overviews
Gemini
Discovery
Product Demonstrations
Business Case
Commercial Negotiations
Pricing
Return on Investment
Account Research
HubSpot
GoHighLevel
Legal Services
Healthcare
Financial Services
Professional Services

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