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Appear

RevOps Manager

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Apr 3, 2027
Experience: 3-5+ years in Revenue Operations, Sales Operations, or Marketing Operations, with deep hands-on HubSpot experience (admin-level required;
Posting language: English
Posted: Sep 30, 2026

Original job description

Appear is building the infrastructure that helps brands get cited by AI: ChatGPT, Perplexity, Google AI Overviews, Gemini. We're early, we're growing fast, and we need someone who can sell a category that didn't exist two years ago.

Context

Search is shifting. When someone asks ChatGPT which law firm, clinic, or software to use, the brands that get cited win the business, and most companies have no idea whether they're showing up. Appear fixes that. We measure AI visibility, identify the gaps, and build the content infrastructure to close them.

Tasks

Own HubSpot end-to-end: configuration, workflows, custom objects, pipelines, permissions, and data hygiene across Marketing Hub, Sales Hub, and Service Hub.

Design and maintain account and lead segmentation models that reflect our multiple GTM motions, ensuring each segment is routed and worked correctly.

Build and own lead routing logic, territory, round-robin, and rules-based that runs cleanly across concurrent motions and avoids conflicts or leakage.

Design, implement, and continuously tune lead scoring models (fit + engagement) that reflect the different buying signals across each motion.

Design and maintain lifecycle stages and scoring models that align Marketing, Sales, and Customer Success and Product-Led Growth.

Build and maintain dashboards and reports that give leadership real-time visibility into pipeline, funnel conversion, and revenue performance across all active motions.

Partner with Sales and Marketing leadership to identify process gaps and implement scalable solutions inside HubSpot.

Own integrations between HubSpot and the rest of the GTM stack (e.g. Slack, Lemlist, Instantly, LinkedIn Sales Navigator, billing/finance systems), evaluating and onboarding new tools as our needs evolve.

Use AI-powered enrichment and automation tools to keep contact, account, and pipeline data continuously updated, deduplicated, and accurate reducing manual data entry across the GTM team.

Establish and enforce data governance standards deduplication, field standardization, and enrichment processes.

Support quota and territory planning, forecasting, and compensation reporting with clean, reliable data.

Train and support end users across the GTM org on HubSpot best practices.

Requirements

3-5+ years in Revenue Operations, Sales Operations, or Marketing Operations, with deep hands-on HubSpot experience (admin-level required; HubSpot certifications a plus).

Proven experience building and maintaining HubSpot workflows, custom properties, reporting, and pipeline automation.

Hands-on experience designing segmentation, lead routing, and lead scoring models, ideally across more than one GTM motion running at once.

Comfort operating in a multi-motion environment, balancing sometimes-competing requirements from PLG, sales-led, and/or partner motions within a single system.

Strong SQL or spreadsheet skills for data analysis; experience with BI tools (Looker, Tableau, or similar) a plus.

Familiarity with the broader GTM tech stack (Slack, Gong, LinkedIn Sales Navigator, Zapier/Workato, or similar) and experience integrating new tools into HubSpot.

Experience using AI-powered enrichment or automation tools (e.g., Clay, ZoomInfo, Apollo, or similar) to keep CRM data fresh and accurate at scale.

A systems-thinking mindset: You can see how a single field change ripples across the whole funnel.

Excellent cross-functional communication; you can translate between technical systems and business needs.

Comfortable working in a fast-paced, evolving startup environment.

Real category upside. GEO is where SEO was in 2004. You're early enough to matter.

Founders in the room. Direct access to the CEO, CRO, CMO, and GTM. No bureaucracy between you and decisions.

We're not looking for someone to fill a seat. We're looking for someone who looks at a category that barely exists, sees the opportunity, and wants to be the person who figured out how to sell it.

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More about this job

Responsibilities

Own and optimize HubSpot across multiple go-to-market motions, including configuration, workflows, segmentation, routing, scoring, lifecycle management, integrations, and data governance. Provide reliable pipeline and revenue reporting, support planning and forecasting, and train GTM teams while partnering with Sales and Marketing leadership to improve processes.

Requirements

Requires 3–5+ years in Revenue, Sales, or Marketing Operations and deep, hands-on HubSpot administration experience, including workflows, reporting, and pipeline automation. Candidates should have experience with multi-motion segmentation, routing, and scoring, strong SQL or spreadsheet skills, familiarity with GTM integrations and AI-powered enrichment, and the ability to communicate across technical and business teams.

Skills

HubSpot Administration
Revenue Operations
Workflow Automation
CRM Data Governance
Lead Segmentation
Lead Routing
Lead Scoring
Pipeline Management
Lifecycle Management
Revenue Reporting
SQL
Data Analysis
GTM Systems Integration
AI-Powered Data Enrichment
Territory Planning
Cross-Functional Communication

Visa sponsorship

Not detected in the job text

Keywords

HubSpot
Marketing Hub
Sales Hub
Service Hub
Revenue Operations
Sales Operations
Marketing Operations
CRM
Workflows
Custom Objects
Lead Segmentation
Lead Routing
Lead Scoring
Lifecycle Stages
Pipeline Automation
SQL
Looker
Tableau
Slack
Gong
Lemlist
Instantly
LinkedIn Sales Navigator
Zapier
Workato
Clay
ZoomInfo
Apollo
AI-Powered Enrichment
Go-To-Market

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