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Added 20 mins ago
ERP Business Analyst
Husky Technologies
Bolton, ON
Full-time
Husky TechnologiesTM has a strong foundation built on innovation, close customer relationships and a unique culture and values. We are dedicated to offering our customers the highest…
Added 20 mins ago
Team Lead, Accounts Receivable
KARL STORZ North America
Mississauga, ON
Full-time
…of the Accounts Receivable function, providing direction and support to AR staff, and ensuring timely collection of outstanding receivables. This role serves as a subject matter expert for…
Added 20 mins ago
Senior Financial Analyst
Celeros Flow Technology
Burlington, ON
Full-time
The Senior Financial Analyst will be responsible for leading the financial consolidation and reporting for our Canada legal entity which includes a large manufacturing facility and two…
Added 20 mins ago
Student, Business Process Analyst (Winter 2027)
Sun Life
Toronto, ON · Waterloo, ON · Sun Life Waterloo King
Full-time
…Enterprise Data Governance Office (EDGO) as a Business Process Analyst. In this role, you will support the design and improvement of key data governance processes including regulatory…
Added 50 mins ago
Master Data Mgmt Analyst
Husky Technologies
Bolton, ON
Full-time
Husky TechnologiesTM a company with a strong foundation built on innovation, close customer relationships, a strong sense of community and a unique culture and values. We are looking for…
Added 50 mins ago
Quality Assurance Analyst
Co-operators
Toronto, ON
Full-time
Under general supervision, the Quality Assurance Analyst carries out established procedures to ensure programs/projects meet minimum company standards and end user requirements. The…
Added 50 mins ago
Accounting Assistant
Hays
Oakville, ON
$55,000 to $60,000 CAD / year
Full-time
…reputation for innovation, operational excellence, and strong customer engagement. With continued growth and expansion initiatives underway, they are looking to add an Accounting Analyst to…
Added 50 mins ago
Logistics Analyst
Apptoza Inc.
Calgary, AB
Contract
Role Descriptions: Technology Logistics Support Reports To: Regional Manager| Technology Support Department: Technology Location: Distribution Center (DC) / Fulfillment Center (FC)…
Added 1 hour ago
Product Analyst, Data Platform and Analytics
Caseware
Toronto, ON
$108,000 to $112,000 CAD / year
Full-time
Support the Commercial team and Market Leaders with insights that inform go-to-market strategy, customer engagement, and regional performance.
Added 1 hour ago
US Corporates - Director, Utilities & Midstream - Toronto
Fitch Ratings
Toronto, ON
Full-time
…within the organization to offer professional and personal…
Added 1 hour ago
Customer Support Analyst
Insight Global
Toronto, ON
$18.5 to $19.5 CAD / hour
Contract
Insight Global is seeking a Customer Support Analyst to support BMO’s Customer Loyalty and Sales Enablement group. This role will play a key part in large-scale transformation initiatives,…
Added 1 hour ago
Transportation Analyst
Ryder Supply Chain Solutions
London, ON · CAN - London ON Green Valley Rd
Full-time
The Transportation Analyst is responsible for managing Transportation Management business processes (i.e. procurement, Freight Bill Audit & Payment, Shipment Planning & Execution) to ensure…
Added 1 hour ago
Senior Financial Analyst, Deal Desk (Strategic Finance)
Liftoff
Canada
…routinely build financial models tracking performance, craft customer-facing incentive deals to drive revenue, and work with sales to optimize performance and maximize margin on a deal by…
Added 1 hour ago
Team Lead, Accounts Receivable
KARL STORZ
Mississauga, ON
…of the Accounts Receivable function, providing direction and support to AR staff, and ensuring timely collection of outstanding receivables. This role serves as a subject matter expert for…
Added 1 hour ago
Supply Chain Analyst - THD Order Management
TTI, Inc.
Toronto, ON
Full-time
…Whether you’re starting out or bringing years of experience, we support your growth. Here, you’ll be empowered to take ownership, drive innovation, and make an impact. Milwaukee is more…
Added 1 hour ago
Senior Analyst – SailPoint
Tata Consultancy Services
Toronto, ON
$90,000 to $120,000 CAD / year
Full-time
Provide L2/L3 operational support for SailPoint IdentityIQ (IIQ) and/or Identity Security Cloud (ISC) environments.
Added 1 hour ago
Inventory Control Analyst
Rexall Care Network
Mississauga, ON
Full-time
Reporting directly to the Inventory Control Supervisor this existing role as Inventory Control Analyst is responsible for consistently delivering a high level of service, ensuring HRIS data…
Added 1 hour ago
HRIS Analyst (HCM, Recruitment & Learning)
Extendicare
Markham, ON · Extendicare (Canada) Inc (Steeles Ave.)
Full-time
Reporting to the Senior Manager, HRIS, the HR Systems Analyst, Workday (HCM, Recruitment & Learning) will be responsible for configuring, enhancing and optimizing Workday Core HCM,…
Added 1 hour ago
Broker Bill Analyst (12 Month Contract)
Northbridge Financial
Toronto, ON
Full-time
What it’s like to be a Northbridge Broker Bill Analyst
Added 1 hour ago
Sr. Compliance Analyst
Open Text Corporation
Mississauga, ON
Senior GRC Technology Analyst will have the opportunity to impact meaningfully and contribute to the OpenText IT Compliance Program in accordance with ISO 27001, PCI-DSS, SOC1/2, HIPAA,…
Added 1 hour ago
Transportation Analyst
Ryder System, Inc.
London, ON
Full-time
The Transportation Analyst is responsible for managing Transportation Management business processes (i.e. procurement, Freight Bill Audit & Payment, Shipment Planning & Execution) to ensure…
Added 1 hour ago
IT - Technical Support Analyst III #26-24851
US Tech Solutions
Toronto, ON
$36 to $38 USD / hour
Contract
We are seeking an experienced IT Analyst IV - Technical Support professional with a strong background in IT Process Management and Change Enablement.
Added 1 hour ago
Data Analyst – Power BI Microsoft Fabric (35903)
Myticas Consulting
Ottawa, ON
Full-time
We are seeking a Data Analyst to join a highly collaborative technology and data team supporting a complex, operational environment in Ottawa.
Added 1 hour ago
Accounts Payable Analyst
Grote Industries
Waterloo, ON
Position: Accounts Payable Analyst & Administrative Support Specialist
Added 1 hour ago
Inventory Control Clerk
Honeywell Aerospace
Cambridge, ON
Full-time
The position works closely with the Inventory Analyst to identify, investigate, and resolve inventory discrepancies, improve inventory accuracy, support KPI reporting, and maintain…

AppHelp by AppDirect

Product Marketing Manager

Montreal, QC, Canada

Job type: Full-time
Apply by: Oct 22, 2026
Experience: 3–5 years of product marketing experience in a B2B SaaS environment, with demonstrated ownership of go-to-market strategy.
Posting language: English
Posted: Sep 29, 2026

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Original job description

Job Description

Pour la version française de cette description de poste, veuillez consulter le lien suivant / For the French version of this job description, please refer to the following link:

Responsable du marketing produit

About AppDirect

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture - one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

About You

You are a product marketer who has moved beyond execution and is ready to own a product line end to end. For this role, you will be the sole product marketing voice for the Business Unit. You need to be comfortable setting your own priorities and driving work forward without day-to-day direction. You translate competitive intelligence, win/loss data, and customer insight into clear positioning and concrete go-to-market plans that sales and product teams can act on. You understand how analyst relations work and you know how to work with customers to build advocacy and expansion-stage marketing programs. You are equally at home writing a sharp positioning narrative and reviewing pipeline data to assess whether your launches are working. Working alongside two other product marketing managers and a director of product management, you contribute the Business Unit perspective to cross-functional planning discussions and make sure sales, customer success, and marketing leaders feel aligned on priorities.

What You'll Do And How You'll Have An Impact

Own the full go-to-market strategy for Business Unit’s Product launches, including positioning, success criteria, and cross-functional execution.
Define product marketing outcomes and success metrics tied to the Business Unit pipeline and new revenue targets, and track performance against them.
Partner directly with the Director of Product Management to shape the product roadmap using competitive intelligence, win/loss analysis, and market research.
Build and execute Business Unit's customer marketing strategy, with a focus on advocacy programs and expansion-stage motions that support cross-sell across AppDirect's unified monetization platform.
Own analyst relations for the Business Unit, including briefings, inquiries, and ongoing positioning with research firms such as Gartner.
Represent the product marketing perspective in cross-functional planning discussions with sales, customer success, and marketing leadership, translating business priorities into a clear product marketing roadmap.
Contribute to pricing analysis and provide recommendations to inform Business Unit's packaging and positioning decisions.

What We're Looking For

3–5 years of product marketing experience in a B2B SaaS environment, with demonstrated ownership of go-to-market strategy.
Experience conducting competitive analysis, win/loss research, or market intelligence and using those findings to influence product or positioning decisions.
Familiarity with analyst relations processes, including preparing briefings and responding to research inquiries.
Experience developing customer marketing or expansion-stage programs (advocacy, upsell, or cross-sell campaigns).
Ability to work autonomously across multiple initiatives - this matters because you will be the primary product marketing owner for a Business Units and will set your own agenda without close oversight.
Clear, structured communication skills across written and verbal formats - this matters because you will regularly present positioning and strategy to sales leadership, product management, and executive stakeholders.
Experience with product-led growth (PLG) strategies is an asset, not a requirement.

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice: https://www.appdirect.com/about/privacy-notice

At AppDirect, AI tools may assist our recruitment team with administrative automations - always under human oversight. AI tools do not make hiring decisions or solely automated decisions about your candidacy – all decisions are made by our people. By submitting your application, you acknowledge that your information may be processed in this way. You may request access or deletion at any time by contacting privacy@appdirect.com.

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More about this job

Responsibilities

Own the Business Unit’s product go-to-market strategy, including positioning, launch execution, success metrics, and performance tracking against pipeline and revenue targets. Lead customer marketing and analyst relations, inform product roadmap and pricing decisions with market insights, and align sales, customer success, and marketing leaders on priorities.

Requirements

Requires 3–5 years of B2B SaaS product marketing experience, including ownership of go-to-market strategy and experience using competitive, win/loss, or market research to influence decisions. Candidates should be familiar with analyst relations and customer advocacy or expansion programs, and able to work autonomously and communicate clearly; product-led growth experience is an asset.

Skills

Product Marketing
Go-to-Market Strategy
Product Positioning
Competitive Analysis
Win/Loss Analysis
Market Research
Analyst Relations
Customer Marketing
Customer Advocacy
Cross-Sell and Upsell Marketing
Pricing Analysis
Product Roadmap Planning
Pipeline Metrics
Cross-Functional Collaboration
B2B SaaS
Product-Led Growth

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Subscription Commerce
Product Marketing
Go-to-Market Strategy
Product Launches
Product Positioning
Competitive Intelligence
Win/Loss Analysis
Market Research
Analyst Relations
Gartner
Customer Marketing
Customer Advocacy
Cross-Sell
Upsell
Product Roadmap
Pricing Analysis
Packaging
Pipeline Metrics
Revenue Targets
Product-Led Growth
Sales Enablement
Cross-Functional Planning

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