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Added 13 mins ago
Ice Plant Operator
Recreation Manitoba
Thompson, MB
Full-time
…maintaining or reporting any malfunctions, performing regular general clean-up and maintenance of all recreation facilities, including community green spaces and other related duties as per…
Added 13 mins ago
Customer Service Advisor, Entry Level
ATCO Electric
Whitehorse, YT
Full-time
…ATCO Electric Yukon as a Customer Service Advisor, under the general supervision of the Supervisor of Customer Accounting and Administration, you’ll be the first point of contact for…
Added 13 mins ago
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Full-time
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Added 13 mins ago
Administrative Technician – Absence Management NFSB2026-027-137
New Frontiers School Board / Commission scolaire New Frontiers
Châteauguay, QC
$27.78 to $37.08 CAD / hour
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Toronto, ON
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Respond to general inquiries from both internal and external stakeholders, resolving any issues or concerns promptly.
Added 13 mins ago
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Added 29 mins ago
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Added 43 mins ago
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$93,948.4 to $106,000 CAD / year
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Added 44 mins ago
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Full-time
…ATCO Electric Yukon as a Customer Service Advisor, under the general supervision of the Supervisor of Customer Accounting and Administration, you’ll be the first point of contact for…
Added 44 mins ago
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Ottawa, ON
Communication skills with all levels of employees, management and the general public
Added 44 mins ago
Apprentice - CCQ - Haute-Chaudière Wind Farm Project
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Lac-Mégantic, QC
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Added 44 mins ago
Mate 1 (Petite Passage)
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…equivalencies must demonstrate such equivalencies in their…

AppHelp by AppDirect

Product Marketing Manager

Montreal, QC, Canada

Job type: Full-time
Apply by: Oct 22, 2026
Experience: 3–5 years of product marketing experience in a B2B SaaS environment, with demonstrated ownership of go-to-market strategy.
Posting language: English
Posted: Sep 29, 2026

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Original job description

Job Description

Pour la version française de cette description de poste, veuillez consulter le lien suivant / For the French version of this job description, please refer to the following link:

Responsable du marketing produit

About AppDirect

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture - one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

About You

You are a product marketer who has moved beyond execution and is ready to own a product line end to end. For this role, you will be the sole product marketing voice for the Business Unit. You need to be comfortable setting your own priorities and driving work forward without day-to-day direction. You translate competitive intelligence, win/loss data, and customer insight into clear positioning and concrete go-to-market plans that sales and product teams can act on. You understand how analyst relations work and you know how to work with customers to build advocacy and expansion-stage marketing programs. You are equally at home writing a sharp positioning narrative and reviewing pipeline data to assess whether your launches are working. Working alongside two other product marketing managers and a director of product management, you contribute the Business Unit perspective to cross-functional planning discussions and make sure sales, customer success, and marketing leaders feel aligned on priorities.

What You'll Do And How You'll Have An Impact

Own the full go-to-market strategy for Business Unit’s Product launches, including positioning, success criteria, and cross-functional execution.
Define product marketing outcomes and success metrics tied to the Business Unit pipeline and new revenue targets, and track performance against them.
Partner directly with the Director of Product Management to shape the product roadmap using competitive intelligence, win/loss analysis, and market research.
Build and execute Business Unit's customer marketing strategy, with a focus on advocacy programs and expansion-stage motions that support cross-sell across AppDirect's unified monetization platform.
Own analyst relations for the Business Unit, including briefings, inquiries, and ongoing positioning with research firms such as Gartner.
Represent the product marketing perspective in cross-functional planning discussions with sales, customer success, and marketing leadership, translating business priorities into a clear product marketing roadmap.
Contribute to pricing analysis and provide recommendations to inform Business Unit's packaging and positioning decisions.

What We're Looking For

3–5 years of product marketing experience in a B2B SaaS environment, with demonstrated ownership of go-to-market strategy.
Experience conducting competitive analysis, win/loss research, or market intelligence and using those findings to influence product or positioning decisions.
Familiarity with analyst relations processes, including preparing briefings and responding to research inquiries.
Experience developing customer marketing or expansion-stage programs (advocacy, upsell, or cross-sell campaigns).
Ability to work autonomously across multiple initiatives - this matters because you will be the primary product marketing owner for a Business Units and will set your own agenda without close oversight.
Clear, structured communication skills across written and verbal formats - this matters because you will regularly present positioning and strategy to sales leadership, product management, and executive stakeholders.
Experience with product-led growth (PLG) strategies is an asset, not a requirement.

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice: https://www.appdirect.com/about/privacy-notice

At AppDirect, AI tools may assist our recruitment team with administrative automations - always under human oversight. AI tools do not make hiring decisions or solely automated decisions about your candidacy – all decisions are made by our people. By submitting your application, you acknowledge that your information may be processed in this way. You may request access or deletion at any time by contacting privacy@appdirect.com.

Apply About employer

More about this job

Responsibilities

Own the Business Unit’s product go-to-market strategy, including positioning, launch execution, success metrics, and performance tracking against pipeline and revenue targets. Lead customer marketing and analyst relations, inform product roadmap and pricing decisions with market insights, and align sales, customer success, and marketing leaders on priorities.

Requirements

Requires 3–5 years of B2B SaaS product marketing experience, including ownership of go-to-market strategy and experience using competitive, win/loss, or market research to influence decisions. Candidates should be familiar with analyst relations and customer advocacy or expansion programs, and able to work autonomously and communicate clearly; product-led growth experience is an asset.

Skills

Product Marketing
Go-to-Market Strategy
Product Positioning
Competitive Analysis
Win/Loss Analysis
Market Research
Analyst Relations
Customer Marketing
Customer Advocacy
Cross-Sell and Upsell Marketing
Pricing Analysis
Product Roadmap Planning
Pipeline Metrics
Cross-Functional Collaboration
B2B SaaS
Product-Led Growth

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Subscription Commerce
Product Marketing
Go-to-Market Strategy
Product Launches
Product Positioning
Competitive Intelligence
Win/Loss Analysis
Market Research
Analyst Relations
Gartner
Customer Marketing
Customer Advocacy
Cross-Sell
Upsell
Product Roadmap
Pricing Analysis
Packaging
Pipeline Metrics
Revenue Targets
Product-Led Growth
Sales Enablement
Cross-Functional Planning

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