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ApplyBoard

Regional Sales Manager - Value Solutions

Kitchener, ON, Canada

Job type: Full-time
Posting language: English
Posted: Sep 24, 2026

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Original job description

ApplyBoard simplifies the study abroad application process by connecting international students, international student advisors, and educational institutions on one personalized platform. For more than a decade, ApplyBoard's team members have been dedicated to breaking down barriers to international education, while thriving at a company that invests in their career growth. Our six core values guide us in our mission to educate the world, and are the foundation of our company culture. As an organization built on diversity, our team members are representative of the students we support.

The Opportunity:

Regional Sales Manager - Value Solutions at ApplyBoard plays a pivotal role in driving revenue growth within their designated market. This position requires a dynamic leader who can effectively leverage B2B networks to promote and sell all VAS offerings, including Test Vouchers, GIC, Loans, Forex, and more. The ideal candidate will possess a product-led mindset, embrace technology-first approaches, and develop innovative go-to-market strategies that align with ApplyBoard’s mission.

What you’ll be doing every day:

Revenue Generation:
- Meet and exceed assigned revenue targets for the region by identifying and securing new business opportunities within the B2B network.
- Foster relationships with potential and existing customers to drive sales and enhance retention.
Go-to-Market Strategy Development:
- Design and implement effective go-to-market strategies tailored to the specific needs and dynamics of the region.
- Collaborate with internal stakeholders to align promotional activities, product focus, pricing strategies, and sales objectives with ApplyBoard’s overall business goals.
Customer Engagement:
- Activate new customers for product adoption and revenue generation
- Engage proactively with customers, ensuring a high level of satisfaction and responsiveness to their needs.
- Achieve and exceed customer engagement scores through exceptional service and relationship management.
Product Adoption and Cross-Selling:
- Work closely with the product team to enhance product offerings, gather customer feedback, and improve product adoption within the region.
- Develop and execute strategies for cross-selling to existing customers, maximizing revenue potential.
Collaboration and Technology Adoption:
- Utilize technology platforms and CRM systems to streamline processes, track sales performance, and enhance customer interactions.
- Foster collaboration between the sales team, marketing department, and core business sales teams to ensure integrated efforts in reaching target markets.
Performance Analysis:
- Monitor and analyze sales metrics to assess performance, identify trends, and adapt strategies as necessary.
- Prepare regular reports for senior management on sales achievements, market conditions, and competitive landscape.

What You Bring to the Table:

Bachelor’s degree in Business, Marketing, or a related field;
Proven track record of meeting or exceeding sales targets in a B2B environment, ideally within the education or technology sectors.
Minimum of [3+] years of experience in sales management, with demonstrated expertise in regional or territory sales strategy.
Strong understanding of value-added services, with the ability to communicate their benefits effectively.
Exceptional interpersonal and communication skills, with a focus on building long-term customer relationships.
Proficient in technology adoption and CRM tools; experience with data analysis techniques to enhance decision-making.
Ability to work collaboratively in a cross-functional team environment and drive initiatives that promote sales growth and customer satisfaction.

About ApplyBoard

ApplyBoard empowers students around the world to access international education. Our global team leverages cutting-edge technology to build innovative tools and share sector insights that support our network of international students and 1,500+ partner institutions. We've helped more than 1,300,000 students from over 180 countries with their study abroad journey so far, and we're just getting started.

Ready to join us? We're grateful for your interest in joining the ApplyBoard team. However, only select applicants will be contacted for an interview.

We may use artificial intelligence tools to support the hiring process, potentially while reviewing applications, analyzing resumes, or assessing applicant responses. These tools don't replace human judgment, and final hiring decisions are made by our team members. If you'd like more information about how your data is processed, please contact us.

ApplyBoard welcomes applications from people with disabilities. Accommodations are available upon request for candidates in all aspects of the hiring and selection process.

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More about this job

Responsibilities

The Regional Sales Manager will drive revenue growth by identifying new business opportunities and implementing effective go-to-market strategies within their region. They will also manage customer engagement, foster product adoption, and collaborate with internal teams to ensure sales targets are met.

Requirements

Candidates must hold a bachelor's degree in Business, Marketing, or a related field and possess at least 3 years of experience in sales management. A proven track record of meeting B2B sales targets and proficiency in CRM tools and data analysis are required.

Skills

Sales management
B2B sales
Go-to-market strategy
Revenue generation
CRM tools
Data analysis
Cross-selling
Strategic planning
Communication skills
Interpersonal skills
Product adoption
Market analysis
Technology adoption
Sales performance tracking

Visa sponsorship

Not detected in the job text

Keywords

Sales Management
B2B
Revenue Growth
Go-to-Market Strategy
CRM
Test Vouchers
GIC
Loans
Forex
Education Technology
Customer Retention
Sales Metrics
Market Analysis
Cross-selling
Product Adoption
Business Development
Territory Sales
Stakeholder Management
Performance Analysis
International Education

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