Marketing Functional Consultant
- Toronto, ON, Canada
$45 to $50 CAD / hour · Contract
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Job details
- Pay
- $45 to $50 CAD / hour
- Job type
- Contract
- Apply by
- Experience
- 8–12+ years of experience with Microsoft Dynamics 365 Customer Engagement.
- Posting language
- English
- Posted
Original job description
Job Description
We are looking for an experienced Marketing Functional Consultant / Functional Consultant Manager with strong expertise in Microsoft Dynamics 365 Customer Insights – Journeys/Marketing to support sales and marketing technology transformation initiatives.
The ideal candidate will have experience in customer engagement, marketing automation, functional solution design, stakeholder management, and enterprise application integration.
Key Responsibilities
- Lead requirements gathering, stakeholder workshops, and functional solution design.
- Design and implement customer journeys, segmentation, marketing campaigns, lead management, and personalization.
- Work with Dynamics 365 Customer Insights, Sales, Customer Service, Dataverse, and Power Platform.
- Translate business requirements into functional specifications, user stories, and delivery backlogs.
- Support integrations using REST APIs, OData, MuleSoft, Azure Integration Services, and Power Platform connectors.
- Manage customer data migration, data quality, and customer profile unification.
- Coordinate with Product Owners, Architects, Developers, and QA teams.
- Lead backlog grooming, sprint planning, UAT, solution demonstrations, and business sign-offs.
- Support release management, user training, adoption, and post-go-live activities.
- Mentor functional consultants and business analysts while managing senior stakeholder relationships.
Required Skills
- 8–12+ years of experience with Microsoft Dynamics 365 Customer Engagement.
- Strong hands-on functional expertise in Dynamics 365 Customer Insights – Journeys/Marketing.
- Experience with marketing automation, customer engagement, segmentation, and lead management.
- Strong knowledge of Dataverse and Microsoft Power Platform.
- Experience with REST APIs, OData, MuleSoft, or Azure Integration Services.
- Excellent functional consulting, business analysis, and stakeholder management skills.
- Experience in Banking, Financial Services, Insurance, or other customer-centric industries is preferred.
- Ability to work onsite in Toronto, ON.
Preferred Certifications
- Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate.
- Microsoft Certified: Power Platform Functional Consultant Associate.
More about this job
Responsibilities
Lead requirements gathering, stakeholder workshops, and functional solution design for Dynamics 365 marketing and customer engagement initiatives. Coordinate delivery across product, architecture, development, and QA teams, while supporting integrations, data migration, testing, release management, training, and consultant mentorship.
Requirements
Requires 8–12+ years of Microsoft Dynamics 365 Customer Engagement experience, including hands-on expertise with Customer Insights – Journeys/Marketing, marketing automation, Dataverse, and Power Platform. Strong consulting, business analysis, integration, and stakeholder management skills are required; experience in banking, financial services, insurance, or other customer-centric industries is preferred.
Skills
- Microsoft Dynamics 365 Customer Insights – Journeys
- Marketing Automation
- Customer Engagement
- Functional Solution Design
- Stakeholder Management
- Customer Journeys
- Segmentation
- Marketing Campaigns
- Lead Management
- Personalization
- Dataverse
- Microsoft Power Platform
- REST APIs
- OData
- MuleSoft
- Azure Integration Services
Visa sponsorship
Not detected in the job text
Categories
- Technology
- Marketing
- Consulting
- Management & Leadership
Keywords
- Customer Insights – Journeys
- Marketing Automation
- Customer Engagement
- Functional Consulting
- Functional Solution Design
- Stakeholder Management
- Customer Journeys
- Segmentation
- Marketing Campaigns
- Lead Management
- Personalization
- Dataverse
- Microsoft Power Platform
- REST APIs
- OData
- MuleSoft
- Azure Integration Services
- Power Platform Connectors
- Customer Data Migration
- Customer Profile Unification
- User Stories
- Backlog Grooming
- Sprint Planning
- User Acceptance Testing
- Release Management
- Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate
- Microsoft Certified: Power Platform Functional Consultant Associate
- Banking
- Contract