Senior Salesforce Consultant

We are seeking an experienced Senior Salesforce Consultant to assess and optimize Salesforce capabilities within a large enterprise environment. The ideal candidate will have deep expertise in Salesforce Marketing Cloud and Data Cloud, enterprise architecture, licensing optimization, and business capability assessments.

Key Responsibilities

• Assess Salesforce capabilities across Marketing Cloud, Data Cloud, Service Cloud, B2B Commerce, analytics, and integrations.
• Evaluate current-state architecture, data models, integration patterns, scalability, and technical debt.
• Identify capability gaps, underutilized features, overlapping functionality, and modernization opportunities.
• Analyze Salesforce licensing, consumption-based pricing, usage, and cost optimization opportunities.
• Review customer data management, identity resolution, consent, and data-sharing practices.
• Evaluate business value, marketing attribution, analytics, and cross-channel reporting.
• Assess service workflows, case management, queues, SLAs, and operational effectiveness.
• Conduct stakeholder interviews and collaborate with business and technology teams.
• Develop target-state architecture recommendations and a prioritized improvement roadmap.
• Present evidence-based findings and recommendations to senior stakeholders.

Required Qualifications

• 10+ years of experience in Salesforce consulting and technical roles.
• 3+ years of experience working in large enterprise environments.
• Deep, hands-on expertise in Salesforce Marketing Cloud and Data Cloud.
• Working knowledge of Service Cloud and B2B Commerce.
• Experience conducting Salesforce architecture reviews, technical debt assessments, and licensing optimization.
• Strong understanding of Salesforce consumption-based licensing, credits, contacts, API usage, and data volumes.
• Experience integrating Salesforce with enterprise data platforms such as Snowflake or Databricks.
• Knowledge of data modelling, Tableau/Power BI, analytics, attribution, consent, and PII governance.
• Excellent communication, stakeholder management, and executive-level presentation skills.

Nice to Have

• Salesforce Application Architect, Technical Architect, Marketing Cloud Consultant, or Data Cloud Consultant certifications.
• Experience in retail, loyalty, personalization, or retail media.
• Familiarity with Marketing Cloud Intelligence, multilingual deployments, and FinOps practices.
• Experience with enterprise identity and consent platforms.