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Added 2 mins ago
GC
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ARA Robotics

Directeur(rice) Ventes et Marketing

Montreal, QC, Canada

Hybrid

Full-time

Apply on LinkedIn About employer

Applications open in a new tab.

Job details

Job type: Full-time
Workplace: Hybrid
Apply by: Apr 5, 2027
Work location: Work Location: Montreal | Type: Full-Time | Minimum Experience: Senior (15+ years of experience) | Work Arrangement: Hybrid, 3 days per week in the office
Posting language: English · French
Posted: Oct 7, 2026

Original job description

English section of this bilingual listing.

NOTRE OFFRE

Work Location: Montreal | Type: Full-Time | Minimum Experience: Senior (15+ years of experience) | Work Arrangement: Hybrid, 3 days per week in the office

ARA Robotics, a Montreal-based startup founded in 2014, provides technological solutions in the field of aerial robotics for the commercial and defence sectors. ARA Robotics is currently looking for a Head of Sales and Marketing.

We are looking for a candidate who is passionate about product positioning and the implementation of sales strategies. The candidate will be responsible for leading the sales and marketing team to achieve the company’s growth objectives in the Canadian market.

Experience the startup environment, dynamic and full of challenges that meet your expectations and match your career ambitions. If you’re looking for an opportunity in a technology sector where you can be part of a dynamic team, this position is for you! ARA Robotics is recognized by its employees for offering a creative, respectful, exciting, and flexible workplace.

Reporting to the President and Chief Executive Officer, the Director of Sales and Marketing will participate in defining and executing ARA Robotique’s go-to-market strategy for its solutions.

ROLE AND RESPONSIBILITIES

Define and execute the sales and marketing go-to-market strategy and drive market development across - Defence, Security, and Industrial sectors.
Manage and develop sales pipeline, forecasting, and CRM tools.
Maintain and update sales and marketing KPIs.
Lead and plan the growth of the Sales and Marketing team.
Coordinate and ensure timely, high-quality responses to RFPs and tenders.
Develop the company’s distribution strategy.
Contribute to market positioning, value proposition development, and related marketing positioning activities.
Define and implement the marketing strategy and activities, including content creation, digital tools, demand-generation campaigns, and events.
Occasional travel across North America.
Participate in conferences as a panelist.

REQUIRED QUALIFICATIONS

15 years of experience in B2G and/or B2B technology sales.
Experience selling to the defence and/or public safety sectors.
Experience participating in and responding to RFPs and tenders.
Experience in marketing management.
Excellent knowledge of social media platforms and associated B2G/B2B strategies.

REQUIRED SKILLS

Excellent analytical and strategic thinking skills.
Ability to maintain a big-picture perspective while managing details when required.
Excellent communication and collaboration skills.
High degree of autonomy and accountability.
Ability to thrive in a fast-paced and constantly evolving environment.
Excellent command of French and English, both written and spoken.
Ability to manage multiple initiatives with shared resources.

ASSETS

Experience in UAVs, robotics, aerospace, or embedded systems.
Experience in the U.S. B2G market.
Knowledge of Wix and WordPress.
Experience working with multidisciplinary technical teams.
Knowledge of or experience in regulated industries or the defence sector.
Experience with tools such as Jira, Confluence, or equivalent platforms.

OUR OFFER

Annual competitive salary, depending on experience;
Performance Bonus;
VRSP (savings plan);
Flexible hours;
Group insurance plan;
Possibility of working remotely;
Start as soon as possible.

Read the full bilingual original

Lieu de travail : Montréal | Type : Plein Temps | Expérience minimale : Senior (15+ années d’expériences) | Mode de travail : Hybride, 3 jours par semaine au bureau

ARA Robotique, une startup basée à Montréal fondée en 2014 offre des solutions technologiques dans le domaine de la robotique aérienne pour le secteur commercial et de la défense. ARA Robotique est actuellement à la recherche d’un(e) chef(fe) de ventes et marketing.

Nous sommes à la recherche d’un(e) candidat(e) qui est passionné(e) par le positionnement de produit et la mise en place de stratégie de ventes. Le/la candidat(e) sera amené(e) à piloter l’équipe des ventes et du marketing pour atteindre les objectifs de croissance de l’entreprise dans les marchés canadiens.

Vivez l’expérience start-up, dynamique et remplie de défis à la hauteur de vos attentes et jusqu’au bout de vos ambitions de carrière. Si vous cherchez une opportunité dans un secteur technologique qui vous fera prendre part à une équipe dynamique, cette offre est pour vous! ARA Robotique est reconnu par ses employés pour offrir un milieu créatif, respectueux, passionnant et flexible.

Sous la supervision du Président-Directeur général, le/la Directeur(rice) ventes et marketing prendra part à la définition et mise à exécution de la stratégie de commercialisation des solutions d’ARA Robotique.

RÔLE ET RESPONSABILITÉS

Définir et exécuter la stratégie go-to-market ventes & marketing, développement des marchés (Défense, Sécurité et industries)
Gestion et développement des outils de Pipeline, de prévisions et de CRM
Mise à jour des KPI ventes et marketing
Leader et planifier la croissance de l’équipe de ventes et de marketing
Coordonner et assurer la réponse aux appels d’offres
Développer la stratégie de distribution de l’entreprise
Participer au positionnement, à la proposition de valeur et à définition des activités de positionnement marketing associées
Définir et mettre en place la stratégie et les activités marketing (Création de contenu, outil numérique, campagnes de génération de la demande et événements)
Déplacement occasionnel à l'échelle nord-américaine
Participation à des conférences en tant que panéliste

QUALIFICATIONS REQUISES

15 ans d’expérience en ventes B2G et/ou B2B technologiques;
Expérience en ventes avec le secteur de la défense et/ou de la sécurité publique;
Expérience sur des long cycles de ventes avec multiparties prenantes;
Excellentes compétences avec des outils CRM;
Expérience à participer à des appels d’offres;
Expérience en gestion marketing;
Excellente connaissance des médiaux sociaux et stratégie B2G/B2B associées.

COMPÉTENCES ET ATTITUDE RECHERCHÉES

Excellentes capacités d’analyse et de réflexion stratégique;
Capacité à maintenir une vue d’ensemble tout en gérant les détails lorsque nécessaire;
Excellentes aptitudes en communication et en collaboration;
Grande autonomie et sens des responsabilités;
Capacité à évoluer dans un environnement rapide et en constante évolution;
Excellente maîtrise du français et de l’anglais, tant à l’oral qu’à l’écrit;
Capacité à gérer plusieurs initiatives avec des ressources partagées.

ATOUTS

Expérience dans les domaines des UAVs, de la robotique, de l’aérospatiale ou des systèmes embarqués;
Expérience avec le marché américain en B2G;
Connaissance des outils Wix et Wordpress;
Expérience de travail avec des équipes techniques multidisciplinaires;
Connaissance ou expérience dans des industries réglementées ou de défense;
Expérience avec des outils tels que Jira, Confluence ou équivalents.

NOTRE OFFRE

Salaire annuel compétitif, selon l’expérience;
Bonus de performance;
RVER (régime d’épargne);
Horaire flexible ;
Régime d’assurance collective;
Possibilité de télétravail;
Congés flottants;
Entrée en poste dès que possible.

____________________________________________________________________

Work Location: Montreal | Type: Full-Time | Minimum Experience: Senior (15+ years of experience) | Work Arrangement: Hybrid, 3 days per week in the office

Reporting to the President and Chief Executive Officer, the Director of Sales and Marketing will participate in defining and executing ARA Robotique’s go-to-market strategy for its solutions.

ROLE AND RESPONSIBILITIES

Define and execute the sales and marketing go-to-market strategy and drive market development across - Defence, Security, and Industrial sectors.
Manage and develop sales pipeline, forecasting, and CRM tools.
Maintain and update sales and marketing KPIs.
Lead and plan the growth of the Sales and Marketing team.
Coordinate and ensure timely, high-quality responses to RFPs and tenders.
Develop the company’s distribution strategy.
Contribute to market positioning, value proposition development, and related marketing positioning activities.
Define and implement the marketing strategy and activities, including content creation, digital tools, demand-generation campaigns, and events.
Occasional travel across North America.
Participate in conferences as a panelist.

REQUIRED QUALIFICATIONS

15 years of experience in B2G and/or B2B technology sales.
Experience selling to the defence and/or public safety sectors.
Experience managing long, complex sales cycles involving multiple stakeholders.
Excellent proficiency with CRM tools and systems.
Experience participating in and responding to RFPs and tenders.
Experience in marketing management.
Excellent knowledge of social media platforms and associated B2G/B2B strategies.

REQUIRED SKILLS

Excellent analytical and strategic thinking skills.
Ability to maintain a big-picture perspective while managing details when required.
Excellent communication and collaboration skills.
High degree of autonomy and accountability.
Ability to thrive in a fast-paced and constantly evolving environment.
Excellent command of French and English, both written and spoken.
Ability to manage multiple initiatives with shared resources.

ASSETS

Experience in UAVs, robotics, aerospace, or embedded systems.
Experience in the U.S. B2G market.
Knowledge of Wix and WordPress.
Experience working with multidisciplinary technical teams.
Knowledge of or experience in regulated industries or the defence sector.
Experience with tools such as Jira, Confluence, or equivalent platforms.

OUR OFFER

Annual competitive salary, depending on experience;
Performance Bonus;
VRSP (savings plan);
Flexible hours;
Group insurance plan;
Possibility of working remotely;
Start as soon as possible.

Apply on LinkedIn About employer

More about this job

Responsibilities

Define and execute sales, marketing, and go-to-market strategies while developing markets, positioning solutions, and managing the sales pipeline, forecasts, CRM tools, and performance indicators. Lead the growth of the sales and marketing team, coordinate tender responses, develop distribution and demand-generation activities, and represent the company at conferences.

Requirements

Requires at least 15 years of technology sales experience in B2G and/or B2B, including experience in defence or public safety, complex multi-stakeholder sales cycles, CRM systems, tenders, and marketing management. Candidates should have strong analytical, strategic, communication, and collaboration skills, be fluent in French and English, and be able to manage multiple initiatives in a fast-changing environment.

Skills

B2G Sales
B2B Sales
Sales Strategy
Go-to-Market Strategy
Marketing Management
Product Positioning
Market Development
CRM Management
Sales Pipeline Management
Sales Forecasting
KPI Management
RFP and Tender Responses
Distribution Strategy
Demand Generation
Social Media Strategy
Strategic Thinking

Benefits

Performance Bonus
Retirement Savings Plan
Flexible Hours
Group Health Insurance
Remote Work Option
Floating Holidays

Visa sponsorship

Not detected in the job text

Keywords

Aerial Robotics
Defence
Public Safety
Industrial Markets
B2G
B2B
Go-to-Market Strategy
Sales Strategy
Marketing Strategy
Product Positioning
Value Proposition
CRM
Sales Pipeline
Sales Forecasting
KPIs
RFPs
Tenders
Distribution Strategy
Demand Generation
Social Media
UAVs
Aerospace
Embedded Systems
Wix
WordPress
Jira
Confluence
Regulated Industries
Multidisciplinary Technical Teams

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Work requirements

Jobs in Canada