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A
Paid Search & Video Lead
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- Full-time
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AE
Paid Search & Video Lead
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ARC'TERYX

Paid Search & Video Lead

North Vancouver, BC, Canada

Full-time

Apply on jobs.lever.co About employer

Applications open in a new tab.

Job details

Job type: Full-time
Experience: You have 5+ years’ experience in paid search and video advertising, either in-house or at an agency
Posting language: English
Posted: Nov 13, 2026

Original job description

Department: NAM – eCommerce

Reports to: Senior Manager, Performance Marketing

Location: North Vancouver, B.C.

Your Opportunity at ARC’TERYX:

As the Paid Search & Video Lead, you will partner with the Senior Manager, Performance Marketing to help lead the strategy and execution of paid search and video campaigns across Performance & Brand initiatives. You will work with cross-functional teams to create campaign strategy and support the business objectives. Your ability to think big picture but follow through with the tactical details will allow you to succeed in this position.

This role is based out of our North Vancouver office and follows a hybrid work schedule. Candidates must be eligible to work in Canada.

Meet Your Future Team:

The Digital Commerce team develops eCommerce channels and all consumer-facing digital touchpoints for Arc’teryx. We are a high-performing team spanning direct-to-consumer eCommerce (strategy and operations), Digital Marketing (CRM and paid), Digital Analytics, Digital User Experience, Digital Merchandising and Digital Product Content. The Digital Commerce team works closely with many other cross-functional groups, including Brand and Marketing Operations.

\nIf you were the Paid Search & Video Lead now, here are some of the core activities you would be doing:

Leading the strategy and overseeing implementation of our Paid Search and Video programs in alignment with strategic business goals for eCommerce and Brand initiatives in North America
Monitoring, evaluating, and optimizing campaign performance across YouTube, Search, Performance Max, Demand Gen, and Shopping campaigns, within ad platforms including Google Ads and Microsoft Ads
Budget forecasting, pacing, and reallocation against ROAS, iROAS, and revenue targets
Advancing reporting processes and analyzing program performance insights, with a regular feedback loop to key stakeholders across Integrated Brand Marketing, Veilance, eCommerce and NAM commercial teams
Shaping data-driven testing plans that measure the incremental, omnichannel impact of digital campaigns, including early-access platform betas where available
Leveraging Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Incrementality data in project planning and reporting
Partnering with the Digital Campaign Operations Specialist to define campaign and creative strategy to ensure best practices are followed and campaign creative supports objectives
Partnering with the Digital Analytics Implementation team to ensure accurate conversion tracking and tagging

Here are some of the things you could be working on in the future:

Evolving the Paid Search and Video strategy to connect with the broader digital consumer journey, including AI-driven programs and campaigns
Building repeatable planning and briefing processes with cross-functional departments, ensuring cohesion across all digital ad channels
Creating automation and unlocking insights with dashboards across Funnel.io & Power BI
Partnering closely with the unified search and digital merchandising teams to align ad and product strategy with consumer and product trends
Co-creating an advanced creative strategy and a streamlined briefing and testing process to increase the sophistication of the program
Coaching team members, sharing knowledge to contribute to their growth

Are you our next Paid Search & Video Lead?

You have a bachelor’s degree in business, marketing, communications or equivalent experience
You have 5+ years’ experience in paid search and video advertising, either in-house or at an agency
You have experience working in a global, large-scale retail company
You have a deep understanding of digital marketing tools and technologies such as Google (Ads and GMP stack), Microsoft Ads, GA4, Adobe Analytics, Power BI, and Funnel.io
You have hands-on experience managing Search, Shopping, Performance Max, YouTube and Demand Gen campaigns, including product feed optimization
You have working knowledge of conversion tracking, tagging and data integrity best practices
You have a strong understanding of ad formats and creative best practices
You are skilled at visualizing data and pulling insights from campaign performance
You have experience running advanced measurement tests (a/b tests, brand lift, geo lift, incrementality) and determining performance through MTA and MMM results
You are proactive in identifying the root cause of issues and developing solutions
You are adaptable and collaborative, comfortable working independently and making decisions amid ambiguity
You bring a test-and-learn mindset and a track record of improving program performance through experimentation
You hold yourself to a high standard of quality and integrity, choosing the best solution even when it isn't the easiest
Your passion for work is paralleled by your passion for getting outside and living it

Compensation:

The salary range for this role is: CAD$ - CAD$

Total Rewards

Most new team members join between the start and midpoint of the range, where you can contribute right away while continuing to grow your craft, your collaborations, and your impact at Arc’teryx. This range reflects market alignment and the scope of the role. Individual pay is determined by your skills, experience, and level of responsibility.

We’re committed to fair, equitable, and competitive pay, reviewed regularly to ensure internal alignment and market relevance. Transparency is part of how we follow through on our commitments and how we honour the value you bring to our team.

In addition to base pay, Arc’teryx supports people through benefits designed to sustain both work and life:

Health & wellbeing - Extended health, dental, and vision coverage, including mental health support, fertility benefits, gender-affirming care and a 24/7 Employee Assistance Program (EAP).
Financial wellbeing - RRSP matching and eligibility for Arc'teryx Annual Incentive Plan and access to Employee Stock Purchase program (ESPP) where applicable.
Time & Flexibility - Paid time off, wellness time, and No Wasted Day program (dedicated paid days to get outside & explore).
Family support - Parental leave top-up and a nesting period for new parents.
Growth, community & gear - Professional development opportunities, Arc'teryx Academies (outdoor skill-building events), Employee Belonging Councils, and access to employee discounts and Pro Deals (exclusive discounted pricing on gear).
*Eligibility for certain programs may vary by role.

Equal Opportunity

Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.

Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.

All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.

Leave it Better

We believe that the mountains transform us, that how we adventure matters, and that there’s always a better way.

Join us in creating positive change in ourselves, our communities, and the world.

Live it. Get out there - the mountains make us better
Disruptive evolution. In pursuit of better. Always.
Commit. We set bold objectives and see them through.

Apply on jobs.lever.co About employer

More about this job

Responsibilities

Lead the strategy and execution of paid search and video campaigns to support eCommerce and brand initiatives in North America. Monitor, optimize, and report on campaign performance while partnering with cross-functional teams to align ad strategy with business objectives.

Requirements

Requires a bachelor's degree in business, marketing, or communications and 5+ years of experience in paid search and video advertising. Candidates must possess a deep understanding of digital marketing tools, data analytics, and performance measurement methodologies.

Skills

Paid search
Video advertising
Google Ads
Microsoft Ads
GA4
Adobe Analytics
Power BI
Funnel.io
Performance Max
YouTube advertising
Conversion tracking
Data analysis
Marketing Mix Modeling
Multi-Touch Attribution
Incrementality testing
Budget forecasting

Benefits

Extended health coverage
Dental coverage
Vision coverage
Mental health support
Fertility benefits
Gender-affirming care
Employee Assistance Program
RRSP matching
Annual Incentive Plan
Employee Stock Purchase program
Paid time off
Wellness time
No Wasted Day program
Parental leave top-up
Professional development
Arc'teryx Academies
Employee discounts
Pro Deals

Visa sponsorship

Not detected in the job text

Keywords

Paid Search
Video Advertising
eCommerce
Performance Marketing
Google Ads
Microsoft Ads
GA4
Adobe Analytics
Power BI
Funnel.io
Performance Max
YouTube
Demand Gen
Shopping Campaigns
ROAS
iROAS
Marketing Mix Modeling
Multi-Touch Attribution
Incrementality
Conversion Tracking
Data Integrity
Digital Marketing
Retail
Campaign Strategy
Budget Forecasting
A/B Testing
Brand Lift
Geo Lift
Product Feed Optimization
Digital Analytics

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Work requirements

Jobs in Canada