Content and Social Media Manager

Location: Toronto hybrid

Employment Type: Full-Time

Department: Marketing

Reports to: CMO

We are a B2B SaaS technology company providing innovative data, analytics and technology solutions that help organizations make smarter, more informed business decisions.

As we continue to grow, we are looking for a creative, digitally savvy and highly organized marketing professional to support our customer acquisition and retention efforts, help strengthen our brand presence and build audience engagement.

We are looking for a versatile Content and Social Media Manager who combines strong content creation skills with an interest in digital marketing, AI marketing automation and community management.

This is a hands-on role for someone who enjoys creating compelling content, managing social media channels, developing marketing communications, and coordinating activities that help move prospects through the sales funnel.

You will play an important role in representing our brand and amplifying our presence across digital channels, ensuring a consistent flow of relevant and engaging content while supporting lead generation and community engagement.

• Develop and execute a regular social media presence aligned with sales and business objectives.
• Create, write and publish engaging content for LinkedIn and other relevant social platforms.
• Help develop content including posts, graphics, short-form videos, infographics, animations and other digital assets.
• Repurpose existing content including blogs, articles, webinars, presentations, case studies and research into multiple social media formats.
• Monitor social media engagement, respond to comments and support community development across various platforms.
• Identify relevant industry trends, conversations and opportunities for thought leadership.
• Maintain consistent brand voice, messaging and visual identity across channels.
• Monitor competitor social media and develop responses, as appropriate.

• Assist in the development and execution of digital marketing campaigns.
• Support the development of website content, blogs, landing pages and other digital marketing materials.
• Work with internal subject matter experts to develop content that demonstrates product capabilities, customer success and industry expertise.
• Coordinate webinars, online events and other digital engagement initiatives.
• Work with external designers, agencies and other marketing partners as required.

• Monitor and report on social media performance, including reach, engagement, audience growth and website traffic.
• Prepare regular social marketing performance reports and identify opportunities for improvement.
• Use performance insights to refine content, campaigns and audience targeting.
  

• 2-4 years of experience in social media management, digital marketing, content creation or marketing coordination.
• Experience working in a B2B marketing environment; SaaS or data analytic technology experience is an asset.
• Strong writing, editing and communication skills, with the ability to make technical topics accessible to business audiences.
• Demonstrated experience managing LinkedIn and other social media platforms.
• Experience with CRM and marketing automation platforms such as HubSpot, Salesforce or similar.
• Experience with content creation tools, including graphic design and basic video editing, such as Canva, Adobe Creative Suite, CapCut, Descript or equivalent.
• Experience using AI marketing tools (e.g., ChatGPT, Claude, Jasper, Midjourney) for content ideation, writing, repurposing and automation.
• Understanding of website analytics, social media analytics and digital marketing metrics.
• Strong organizational skills, ability to work independently with attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
  

You are an AI native, proactive, curious and creative marketer who enjoys both the creative and operational sides of marketing.

You understand that effective B2B social marketing requires consistent communication, relevant content and disciplined follow-through.

You are:

• A strong communicator: You know how to turn complicated ideas into clear, engaging stories.
• Digitally creative: You enjoy experimenting with content formats, video, graphics and emerging AI tools.
• Organized and detail-oriented: You can manage multiple activities without losing sight of the details.
• Technologically comfortable; AI curious: You enjoy learning new software platforms and finding ways to work more efficiently through AI.
• Results-oriented: You understand that content and campaigns must contribute to measurable business outcomes.
• Self-motivated: You take ownership, show initiative and are comfortable working independently.
  

• The opportunity to contribute to a growing B2B technology company.
• A varied role with exposure to multiple areas of sales, marketing and business development.
• The opportunity to experiment with new technologies and AI-enabled marketing tools.
• A collaborative environment where ideas and initiative are encouraged.
• Opportunities for professional growth and development.

Interested?

If you are a creative, digitally minded marketer who enjoys combining content creation with the operational side of digital marketing, we'd like to hear from you.

Submit your resume and expression of interest to ray@arimadata.com