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MC
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ANALYSTE FINANCIER PRINCIPAL - CANADA
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Business Analyst
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The Business Analyst collaborates with Information Technology and business units to assess, analyze, and document business and system requirements in support of effective solution delivery…
Added 16 mins ago
MC
Sales and Advice Effectiveness Specialist, Retail
Meridian Credit Union
Toronto, ON · Etobicoke, ON
- Full-time
…Meridian Retail Banking. The role coordinates tools, reporting, business insights, coaching resources, campaigns and enablement initiatives that help improve branch-leader effectiveness,…
Added 16 mins ago
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Added 16 mins ago
AF
Program Manager - Strategic Marketing
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Build the foundational frameworks, data sources, and processes to drive scalable, repeatable, and actionable market insights
Added 31 mins ago
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Manager Delegate Sales
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Armstrong Fluid Technology

Program Manager - Strategic Marketing

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Dec 4, 2026
Posting language: English
Posted: Nov 10, 2026

Original job description

Company Overview: Imagine working at the forefront of innovation in fluid-flow technology, with over 1200 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet.

As a member of our team, you'll dive into an environment that encourages learning and boundary-pushing every day. You'll be part of an agile and dynamic workplace where today's solutions are built for tomorrow's challenges.

Position Summary: The Global Program Manager – Strategic Marketing is a foundational role within Armstrong.

We are building Corporate Strategic Marketing as a function to sharpen our strategic decision-making, commercial execution, and long-term growth. This immediate focus will be on setting up global Market, Customer, and Competitive Insights program, developing deep Vertical Segment strategies for the organization, and driving top of the funnel Voice of Customer programs with our Global Offering Management teams. As we scale rapidly across geographies and product categories, our ability to understand and anticipate market forces, customer needs, and competitive moves will define our success.

This Role Will Be Structured Around Three Core Pillars

Market and Competitive Insights – Market sizing, trends, growth forecasting, adjacencies analysis, trends analysis, strategic shifts, competitor monitoring, RMS definitions, differentiation analysis, and positioning inputs.
Customer Insights – Establishing best practices in VOC + JTBD Mapping, Customer Satisfaction + Feedback definition, Segmentation reviews, 3rd party research management
Vertical strategies – end-end buildouts of Vertical Segment strategies, with clear recommendations on org. structure and solutions to drive incremental share.

This role is focused on building Corporate Strategic Marketing as a foundational hire in Global Strategic Marketing team and will work closely with strategic and commercial stakeholders while influencing the development of the broader Market and Vertical Insights structure.

Responsibilities

As the founding member for Global Strategic Marketing, you will be responsible for architecting and operationalizing how we collect, analyze, and activate market intelligence. You will develop scalable approaches to sizing markets, identifying trends, and distilling external signals into strategic guidance for Product, Regional, and Executive leadership. You will help consolidated these insights into clear strategies of how to win as an organization with key leaders within the organization. You will directly be involved in and help shape the strategic planning process of the organization.

This is a hands-on, high-visibility, high-impact role that requires both strategic thinking and operational grit. You’ll collaborate with cross-functional leaders across marketing, product, sales, and the executive team, driving clarity in an increasingly complex landscape.

Key Responsibilities Include

Market Intelligence Strategy & System Design
- Build the foundational frameworks, data sources, and processes to drive scalable, repeatable, and actionable market insights
- Define and continuously refine how we track TAM/TRM etc, market growth, trends, adjacencies, and emerging opportunities.
- Stand up our market monitoring capabilities. This includes secondary research, trend analysis, and data partnerships.
- Ensure that all data utilized in the organization is high fidelity and aligned bottom up / top down.
- Ensure the correct level of granularity in data to drive business processes
Strategic Input into Growth Decisions
- Inform regional market entry and expansion strategies with hard data and localized insight
- Partner with Product, Marketing, and Strategy teams to guide resource allocation, product portfolio priorities, and commercialization pathways
- Generate “insight packs” that help leadership and sales teams understand market dynamics at global, regional, and vertical levels
Thought Leadership + Internal Change management
- Be the voice of the market within the business - connecting market signals to internal decisions
- Enable and influence senior stakeholders through compelling data-backed storytelling
- Drive changes in internal planning processes to be rooted in a data driven approach

Qualifications

Higher education in Engineering, Marketing, Business Management, or a related field. MBA is a plus.
5–10 years of experience in a Market Intelligence, Strategy, Product Marketing, or an Insights role, ideally in an industrial tech, HVAC, Construction, or other B2B company.
Strong foundation in secondary research, market sizing, segmentation, and strategic analysis.
Comfortable building from scratch: setting up tools, dashboards, research methods, and cross-functional processes.
Able to navigate ambiguity and cut through noise with clarity and structure.
Excellent communicator with strong visual and written storytelling skills.
Bonus: Experience working in high-uncertainty environments. E.g. Startups / Scaleups, Consulting Analysis, etc.

Key Competencies

Strategic Thinking: Ability to synthesize a wide set of data into cohesive narratives. Ability to simplify and structure complex topics.
Market Intelligence Expertise: Comfortable with market sizing and forecasting. Knowledge of primary and secondary research methods. NTH: Knowledge of existing industry databases and connections with research organizations.
Indirect Leadership: Ability to inspire and lead all levels of the organization towards achieving strategic goals.
Communication: Excellent verbal and written communication skills, with the ability to influence and engage stakeholders. Ability to craft a narrative from data vs. data dumping.
Problem Solving: Strong analytical skills and the ability to identify and resolve project-related issues.
Adaptability: Flexibility to adapt to changing priorities and business needs.
Collaboration: Ability to work collaboratively with diverse teams and build strong relationships.
Nice to have: Customer and Competitive Insights Expertise: Understanding of Competitive benchmarking methods, Customer value chain analyses, Persona development, etc.

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More about this job

Responsibilities

Build and operationalize global market, customer, and competitive intelligence programs, including scalable research frameworks, data sources, and monitoring processes. Translate insights into vertical and growth strategies, guide market entry and resource decisions, and influence leadership and organizational planning through clear, data-backed recommendations.

Requirements

Requires higher education in engineering, marketing, business management, or a related field; an MBA is a plus. Candidates should have 5–10 years of relevant market intelligence, strategy, product marketing, or insights experience, strong research and analytical capabilities, and the ability to build processes from scratch and influence stakeholders.

Skills

Market Intelligence
Market Sizing
Market Forecasting
Secondary Research
Strategic Analysis
Customer Insights
Competitive Analysis
Voice of Customer
Customer Segmentation
Vertical Strategy Development
Data-Backed Storytelling
Strategic Planning
Cross-Functional Collaboration
Stakeholder Influence
Problem Solving
Communication

Visa sponsorship

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Keywords

Market Intelligence
Market Sizing
Market Forecasting
TAM
Market Trends
Adjacency Analysis
Competitive Monitoring
Competitive Benchmarking
Customer Insights
Voice of Customer
Jobs to Be Done
Customer Satisfaction
Customer Segmentation
Vertical Segment Strategy
Secondary Research
Primary Research
Third-Party Research
Data Partnerships
Market Entry Strategy
Product Portfolio Prioritization
Commercialization
Strategic Planning
Data-Driven Decision-Making
Industrial Technology
HVAC
B2B
Construction

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