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Armstrong Fluid Technology

Technical Sales Representative

Toronto, ON, M1L 2P3, Canada

Job type: Full-time
Experience: Minimum of 5 years’ experience as a Business Development Manager, Sales, or Account Executive in a related field
Posting language: English
Posted: Sep 22, 2026

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Original job description

Imagine working at the forefront of innovation in fluid-flow technology, with over 1400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet.

As a member of our team, you'll dive into an environment that encourages learning and boundary-pushing every day. You'll be part of an agile and dynamic workplace where today's solutions are built for tomorrow's challenges.

The Technical Sales Representative plays a pivotal role by working with assigned key accounts, target segments, and assigned customers-of-scale to produce a robust solution-selling pipeline for our Technical Sales Representatives, Agents, and Channel Partners. You will have the opportunity to educate and engage with stakeholders on the Armstrong Value Proposition and Design Envelope Technology solutions for Energy Upgrade opportunities.

This position is based out of global head-office in Scarborough, Ontario.

In addition to annual initiatives, the key accountabilities of this position are:

Sales Execution

Own overall sales execution, coordinating all facets of the sale of Company products and services to achieve defined annual targets for bookings, shipments, and margin
Consistently achieve or exceed the annual individual sales plan through disciplined territory and opportunity management
Provide comprehensive market coverage to ensure segment growth, customer support, and delivery of the Armstrong Design Envelope value proposition
Prospect for and develop new-name customers on a monthly basis to build pipeline and accelerate customer acquisition
Engage and manage multiple sales channels, including controls contractors, retrofit contractors, end customers, facility managers, and energy optimization companies, to drive specification, project development, and closed sales
Develop and support channel partners and targeted accounts through technical guidance, joint sales calls, training, workshops, seminars, and bid support
Propose and sell optimization and digital solutions, including Core, Advisor, Optimiser, and other optimization packages aligned to customer needs
Ensure Armstrong Design Envelope solutions and benefits are incorporated into bid documents to improve system efficiency and reduce total lifecycle costs for clients
Drive market penetration and project winning through effective utilization of the Armstrong Sales process, tools, and best practices
Collaborate with Regional Sales Managers and representatives, supporting negotiations and contributing to deal strategy to successfully close opportunities
Maintain accurate and timely CRM reporting, entering activities, opportunities, and metrics into the Customer Resource Management system on a daily basis

Marketing & Training

Work with Regional Sales Enablement and to ensure that our Direct Sales team is practicing the Armstrong Sales Process including the use of tools such as the Design Envelope Value Articulation (DEVA), Key Account Management (KAM) and Project Opportunity Management Assessment (POMA) is fully leveraged for success
Participate in customer learning activities to elevate Armstrong’s position in the market including webinars, targeted sessions, and industry-led events

What We’re Looking For

To thrive in this role, you should bring:

Fluency in English is a must, French is a plus.
Bachelor’s Degree or College technical degree in Engineering;
Minimum of 5 years’ experience as a Business Development Manager, Sales, or Account Executive in a related field
Proven track record and established business practices related to the HVAC industry
Experience working in cross-functional teams, including engineering, manufacturing, and distribution operations in an industrial environment
Demonstrated knowledge of continuous improvement principles, general practices, policies, and procedures
Creative problem-solving skills, conflict management within different organizations (centralized and matrix organizational structures)
Ability to break down complex problems in a simplified way, conduct root cause analysis and provide clear, well thought-out recommendations.
Strong, team-oriented leadership skills with presence and a bias for action
Self-directed with the ability to work autonomously and collaboratively while focusing on results
Ability to communicate in an open and authentic manner in all situations

Why Armstrong Fluid Technology?

By joining us, you’ll become part of a global community dedicated to pushing the boundaries of fluid-flow technology. You’ll have endless opportunities to learn, grow, and make a significant impact on the world. Together, we'll build tomorrow’s solutions today.

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More about this job

Responsibilities

The Technical Sales Representative is responsible for managing key accounts and developing a robust solution-selling pipeline to achieve annual sales targets. They will engage with various sales channels and stakeholders to promote Armstrong Design Envelope technology and drive market penetration.

Requirements

Candidates must possess a Bachelor’s or College technical degree in Engineering and at least 5 years of experience in business development or sales within the HVAC industry. Strong communication skills, a proven track record in sales, and the ability to work autonomously in a cross-functional environment are required.

Skills

Technical Sales
Business Development
HVAC Industry Knowledge
Account Management
Solution Selling
Pipeline Development
Customer Acquisition
Channel Partner Management
CRM Reporting
Strategic Negotiation
Root Cause Analysis
Project Management
Technical Guidance
Market Penetration
Conflict Management
Continuous Improvement

Visa sponsorship

Not detected in the job text

Keywords

Fluid-flow Technology
Armstrong Design Envelope
HVAC
Business Development
Sales Execution
CRM
Energy Optimization
Retrofit Contractors
Controls Contractors
Project Development
DEVA
KAM
POMA
Engineering
Manufacturing
Distribution Operations
Continuous Improvement
Root Cause Analysis
Technical Sales
Account Executive

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