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Arterra Wines Canada

Commercial Manager

BC, Canada
Field Office - BC, Canada

Compensation: Budgeted Range – $85,467.00 - $117,517.00. · Full-time

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Job details

Pay: Compensation: Budgeted Range – $85,467.00 - $117,517.00.
Job type: Full-time
Posting language: English
Posted: Oct 30, 2026

Original job description

Job Description:

Job Summary

The Commercial Manager - West, leads regional commercial activation and revenue growth for an assigned portfolio of agency suppliers. Based in the markets they serve, the role reports into the Sales function through the Market Strategy team, with dotted-line reporting to Sales Directors and Regional VPs.

Working across Portfolio, Market Strategy & RGM, Go-to-Market, Sales, Marketing, Demand Planning and Supplier teams, this role translates national brand and MAPPS (Merchandising, Assortment, Price, Promotion and Shelving) strategies into effective regional plans. The role combines customer activation, pricing and promotion analytics, forecasting, investment optimization and brand advocacy to deliver sustainable volume, value and profit growth.

Key Responsibilities

Commercial Strategy:

Support the creation of annual and long-term commercial strategies for the Agency portfolio, ensuring necessary localization to their applicable region (s).
Own MAPPS guidelines and market coherency across relevant regions and channels by establishing brand and product guardrails and adapting national strategies to regional market requirements.
Understand portfolio profitability drivers and use scenario modelling, elasticity, competitive analysis and market trends to recommend pack-price architecture, channel strategies and investment priorities.
Allocate and optimize promotional trade investment across regions and brands, reviewing promotional depth, frequency and effectiveness to maximize enterprise return on investment.

Performance & Commercial Development:

Support internal and agency partner business reviews, performance reporting and action planning, identifying drivers of performance, risks, opportunities and white space.
Support the commercial development of innovation business cases and launches, including pack size, regular and promotional pricing, volume forecasts, promotional mechanisms and sales toolkits.

Supplier Advocacy:

Act as the voice of customers and regions with agency partners and leadership, while ensuring regional execution remains aligned with brand and portfolio strategies.
Be the voice of the supplier across regional sales meetings and IBP processes. Participate in meetings with OP, NKA and Retail Key Account meetings as appropriate to drive brand advocacy.
Participate in “work-withs” with the On Premise and Retail Sales teams to drive growth in targeted accounts
Ensure Sales organization is expertly educated on the brand and emotionally incentivized to sell the brands
Ensure the correct Point of Sales Materials and Sales Tools are in market with customers
Deliver staff training & tastings to target customers to ensure the brand is top of mind
Acts as the “face” of the brand at key events and trade shows
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What You Bring

University Degree
6-8 years of related commercial, strategy, revenue growth management or managerial experience (CPG and beverage alcohol experience preferred).
Experience developing pricing strategies, promotional tactics, portfolio plans and financial or strategic analysis.
Proven ability to interpret multiple data sources, identify performance drivers and translate analysis into actionable recommendations.
Strong ability to influence and collaborate across functional teams
Proven ability to manage multiple priorities in a fast-paced environment and deliver results through strong execution.
Excellent communication and relationship-management skills, including the ability to work effectively with third-party partners and distributors.

Compensation: Budgeted Range – $85,467.00 - $117,517.00. The budgeted range takes into account several factors and qualifications that are considered in making compensation decisions including experience, education, training, licenses, certifications, and other business and organizational requirements. Base pay is only one component of the total rewards offering at Arterra.

We are committed to establishing a qualified workforce that reflects the diverse population it serves and we encourage applications from all qualified individuals. We are also committed to preventing and removing barriers to employment for people with disabilities, and we invite you to inform us should you have any accessibility or accommodation needs.

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More about this job

Responsibilities

The Commercial Manager leads regional commercial activation and revenue growth by translating national brand strategies into effective regional plans. They are responsible for optimizing promotional trade investments, managing portfolio profitability, and acting as the primary brand advocate across regional sales teams and key accounts.

Requirements

Candidates must possess a university degree and 6-8 years of related commercial, strategy, or revenue growth management experience, preferably within the CPG or beverage alcohol industry. Strong analytical skills, the ability to influence cross-functional teams, and proven experience in developing pricing and promotional strategies are required.

Skills

Commercial Strategy
Revenue Growth Management
Pricing Strategy
Promotional Analytics
Forecasting
Portfolio Management
Brand Advocacy
Market Strategy
Data Analysis
Relationship Management
Strategic Planning
Trade Investment Optimization
Sales Toolkits
Business Reviews
Communication
Cross-functional Collaboration

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Keywords

Commercial Manager
Revenue Growth Management
CPG
Beverage Alcohol
MAPPS
Pricing Strategy
Promotional Tactics
Portfolio Planning
Financial Analysis
Strategic Analysis
Market Trends
Trade Shows
Sales Toolkits
IBP Processes
Retail Key Account
On Premise
Brand Advocacy
Performance Reporting
Innovation Business Cases
Volume Forecasting

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