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Added 30 mins ago
Senior Manager, Document Management Platforms (COR.TRANSFORM)
Symcor
Mississauga, ON
…requirements. The role oversees client implementations, drives platform improvements and new features, and recommends products, solutions, and processes that advance Symcor’s application…
Added 45 mins ago
IF
Wealth Enablement Digital Trainer
iA Financial Group
Toronto, ON · Montreal, QC · Quebec, QC
- Full-time
Support adoption of new tools, processes, platform enhancements, operational changes, and business transformation initiatives.
Added 45 mins ago
C
AI Lead Architect, Software and Platforms Architecture (T & I) (Telework/Hybrid)
CBC/Radio-Canada
Toronto, ON · Ottawa, ON · Montreal, QC
- Full-time
The Software and Platform Architecture Team is looking for a creative, highly skilled and talented AI Lead Architect with deep Subject Matter Expertise in AI governance and implementation…
Added 45 mins ago
R
Associate Director - U.S. Credit Risk Review
RBC
Toronto, ON
- Full-time
Identify opportunities to leverage data and analytics to enhance CRR processes
Added 45 mins ago
R
Senior Manager, HR Digital Solutions Design
RBC
Toronto, ON
- Full-time
The Workday Solutions Senior Manager is the functional backbone and people leader for RBC's Workday platform, accountable for its Design integrity - configuration, integrations, data model,…
Added 45 mins ago
C
Senior Systems Specialist, FP&A
Clio
Toronto, ON · Vancouver, BC · Calgary, AB
- Full-time
We configure and optimize our EPM platform to support budgeting, scenario modelling, and financial analysis.
Added 1 hour ago
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Production Operations Manager
BMO
Toronto, ON · SCC
- Full-time
The Senior Manager, Production Operations Transformation will lead the evolution of production support capabilities across CorpFinFCU and Engineering portfolios, driving the organization's…
Added 1 hour ago
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Developer - Data, AI, Platform & Support
BMO
Toronto, ON · FCP
- Full-time
Contribute to the planning, design, development, testing, implementation, documentation, and support of data and AI products.
Added 1 hour ago
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Senior Technical Lead
BMO
Toronto, ON · FCP
- Full-time
Analyze platform performance, adoption trends, and operational data to identify opportunities for optimization and continuous improvement.
Added 2 hours ago
SI
Building Maintenance Mechanic
Saputo Inc.
Mississauga, ON
- Full-time
The Power BI Developer plays a critical role in driving data‑driven decision‑making, enabling self‑service analytics, and providing hands‑on guidance and support to business users working…
Added 2 hours ago
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Senior Internal Auditor
Twilio
Remote, Canada
- Full-time
- Remote
Join the team as Twilio’s next Senior Internal Auditor. At Twilio, we build the platform powering modern communications for millions of developers and global enterprises. Joining our…
Added 2 hours ago
M
Cloud Solution Architect (CSA) - Cloud & AI Data
Microsoft
Ottawa, ON
- Full-time
…Business, or related field AND 4+years experience in cloud, data platform, analytics, database, AI, or infrastructure technologies, information technology (IT) consulting/support, systems…
Added 2 hours ago
C
Learning & AI Enablement Associate (6-Month Contract)
ChangeMakers
Toronto, ON
- Contract
We may use artificial intelligence (AI) tools to support our hiring process. These tools assist our hiring team but do not replace human judgment. Final hiring decisions are ultimately made…
Added 2 hours ago
AC
Salesforce Administrator
Aviva Canada
Toronto, ON
- Full-time
The Salesforce Administrator will be responsible for platform configuration, user support, data quality, process automation, reporting, security management, and continuous improvement…
Added 2 hours ago
AC
Salesforce Administrator
Aviva Canada
Markham, ON
- Full-time
The Salesforce Administrator will be responsible for platform configuration, user support, data quality, process automation, reporting, security management, and continuous improvement…
Added 2 hours ago
SM
RQ11475 - Software Developer - CRM - Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking a Senior Software Developer – CRM with strong hands-on experience in Microsoft Dynamics 365, Power Platform, Azure, and Dataverse, along with proven Technical Lead…
Added 2 hours ago
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Senior Agentforce Architect
bubblestack
Vancouver, BC
- Full-time
…company that helps organizations modernize their CRM, revenue, data, and customer service platforms. The team combines deep Salesforce architecture expertise with modern AI capabilities to…
Added 3 hours ago
O
AI Automation Engineer
Osmow's
Mississauga, ON
- Full-time
We are building an internal data, AI and automation platform to improve reporting, streamline repetitive work and support business decisions across the organization.
Added 3 hours ago
H
Consultant Specialist, Collateral Treasury
HSBC
Toronto, ON
- Full-time
HSBC Digital Business Services provides essential operational and technical support to our global businesses, helping improve customer service and efficiency. In this role you will help…
Added 4 hours ago
B
Global Team Lead SC Material Master Data
BASF
Calgary, AB
- Full-time
The Global Team Lead, Global Material Master Data drives the strategy, governance, maintenance, automation, and continuous improvement of global master data processes across the…
Added 4 hours ago
E
EQXJP00005574 Technology Program Management Senior Staff_CAN
Equinix
Toronto, ON
- $70 to $80 CAD / hour
- Contract
Strong analytical and problem-solving capabilities with experience using program metrics, delivery dashboards, and data insights to support decision-making.
Added 4 hours ago
JG
Technical Architect for Box Capital Markets
J&M Group
Toronto, ON
- Contract
Manage data integrations across multiple systems and platforms
Added 4 hours ago
BC
Business Systems Analyst - Contact Center
BrainRidge Consulting
Toronto, ON
- Full-time
Write SQL queries to validate data, perform analysis and support ETL or API integrations between the contact center platform and back-end banking systems.
Added 4 hours ago
SS
Senior Director, Marketing & Corporate Communications
Summit Search Group
Toronto, ON
- $140,000 to $160,000 CAD / year
- Full-time
…brand, advance employees understanding and engagement, and support business priorities through integrated, measurable…
Added 4 hours ago
RB
Staff Data Scientist, AI Evaluations Platform
Royal Bank of Canada
Montreal, QC
- Full-time
…one of the core controls that makes that possible. As Staff Data Scientist, AI Evaluations, you will be a senior technical leader in the data science function responsible for how RBC…

Asana

Experience Researcher, PLG

Vancouver, BC, Canada

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Job details

Experience: 6+ years of experience practicing UX Research for digital products, with a proven track record of leading large-scale projects.
Posting language: English
Posted: Oct 9, 2026

Original job description

Our work informs teams at every level of Asana and drives key roadmap decisions. We partner with Product Design, Product Management, Data Science, and Engineering, as well as business and marketing teams, to develop valuable insights about customer behaviors and attitudes, translating them into actionable recommendations. We think deeply about new areas, help develop and test concepts, and improve products and services once they’ve rolled out. As a Senior Experience Researcher, you will be a strategic partner who not only executes high-impact research but also shapes the research culture to elevate our collective craft.

This role is based in our Vancouver office. Day to day collaboration is split roughly 50/50 between Vancouver teammates and San Francisco teammates. Locally, you will work closely with our PLG Adoption teams, specifically partnering with the AI Activations (AIA) and Conversion and Retention (CoRe) teams. Key local partners include Product Managers, Designers, and Engineering leads.

We operate with an office-centric hybrid schedule. In-office days are Monday, Tuesday and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you interview for this role, your recruiter will share more about in-office requirements.

In this role, you will help shape and scale Asana’s Product-Led Growth (PLG) self-serve business. We recently launched several major new products - including AI Teammates, a Meetings product, and Asana for Client Management (ACM). We are also preparing two more major product lines for launch, which will unlock entirely new workflows and use cases for our customers. Historically, our growth relied on selling more seats or moving customers to higher tiers. Now, we have multiple new growth vectors, from AI credit consumption to these brand new product offerings. You will play a pivotal role in uncovering how to introduce users to these products, encourage users to try them, adopt them into their daily workflows, and deepen their usage over time.

The Experience Researcher plays a key role in defining the product roadmap and influencing how our PLG adoption strategy evolves.

What you’ll achieve

In your first 4-5 months, you will partner with Adoption teams on immediate Q4 roadmap priorities, building out the self-serve pathways to buy and adopt our newest products. Over time, your remit will expand as we roll out self-serve motions for additional products.

Be a strategic partner: Together with your cross-functional partners (Product, Design, Engineering, Data Science) you’ll uncover how to best introduce users to Asana’s new products, encourage users to try them out, drive adoption in daily workflows, and deepen usage over time. Drive ACM self serve growth: Research how users discover Asana for Client Management (ACM), start using it, adopt advanced features, and expand its footprint across their organization.Uncover opportunities and pathways for how AI teammates, the Meetings product, and the client portal help customers extract more value from ACM and invite cross-functional collaboration.Lead research on new concepts: Lead research on new concepts: Drive exploratory and evaluative research for upcoming product additions, assessing whether new concepts and personalized experiences feel valuable enough to encourage user engagement and organic sharing.Build a foundation for future PLG offerings: Identify high-impact research needs to support the self-serve rollouts for the next two major product launches. Connect insights to business impact: Ensure research directly influences the roadmap to meet critical business metrics, supporting our goals for AI ARR growth, higher-LTV customers, and increased NRR.

About you

6+ years of experience practicing UX Research for digital products, with a proven track record of leading large-scale projects.
Strong proficiency in mixed-methods research, seamlessly combining qualitative deep-dives (contextual inquiry, prototype testing) with quantitative validation (survey design, behavioral data analysis) to triangulate insights and build high-confidence recommendations.
Mature product judgement with the ability to distill messy signal into clear, "low-polish" deliverables that drive immediate decision-making.
Strong organizational leadership and the ability to manage multiple complex workstreams while building deep trust and rapport with senior stakeholders.
Deep understanding of interaction design and content hierarchy, allowing you to partner effectively with Design and Content Strategy to reduce friction and drive user action.
Persuasive communicator who can influence product strategy through storytelling and evidence-based recommendations.
Actively experimenting with AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. We’re looking for researchers who can harness AI to extend and deepen the ways in which we develop insights and leverage them across the org.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role.

Estimated Base Salary Range: $132,000- $178,000
Equity and Benefits: Compensation includes equity and a comprehensive benefits package.
Well-being: Mental health, wellness & fitness benefits, and inclusive family-building support.
Growth: Career coaching and professional development support.
Culinary: In-office culinary options tailored to your dietary preferences.
Future: Long-term savings and retirement plans.

About us

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.

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More about this job

Responsibilities

The researcher will partner with cross-functional teams to drive product-led growth by uncovering user insights and shaping self-serve pathways for new product launches. They will lead both exploratory and evaluative research to influence the product roadmap and ensure business metrics like AI ARR growth and NRR are met.

Requirements

Candidates must have 6+ years of experience in UX research for digital products with a strong proficiency in mixed-methods research. The role requires mature product judgment, strong organizational leadership, and the ability to effectively communicate insights to senior stakeholders.

Skills

UX Research
Mixed-methods research
Qualitative research
Quantitative research
Survey design
Behavioral data analysis
Product strategy
Interaction design
Content strategy
Stakeholder management
Product-led growth
Data analysis
Storytelling
AI tools
Project leadership

Benefits

Equity
Mental health support
Wellness benefits
Fitness benefits
Inclusive family-building support
Career coaching
Professional development support
In-office culinary options
Retirement plans

Visa sponsorship

Not detected in the job text

Keywords

UX Research
Product-Led Growth
Mixed-methods
Contextual inquiry
Prototype testing
Survey design
Behavioral data analysis
Interaction design
Content strategy
AI Teammates
Asana for Client Management
Roadmap strategy
Stakeholder management
Data-driven decision making
User engagement
Product management
Engineering
Data science
AI tools
ARR growth
NRR
LTV
Self-serve business
Digital products
User workflows

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