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Added 2 mins ago
D
Senior Manager, BT Applications
Diligent
Vancouver, BC
- Full-time
The Senior Manager, BT Applications will lead multiple Business Systems and applications teams in delivering high-quality technology solutions for our internal stakeholders. In this role,…
Added 2 mins ago
Associate Product Manager
PBS Systems
Calgary, AB
2-4 years of experience in product management, product operations, data or business analysis, technical program management, solutions engineering, or a similar software-related role.
Added 2 mins ago
Associate Product Manager
PBS Systems
Calgary, AB
2-4 years of experience in product management, product operations, data or business analysis, technical program management, solutions engineering, or a similar software-related role.
Added 2 mins ago
M
Project Manager, Permit, Licenses & Approvals
Metrolinx
Toronto, ON
- Full-time
The Operational Planning & Interface Management Team within the Capital Projects Group (CPG) is seeking a Project Manager to support the planning and coordination of pre-construction…
Added 2 mins ago
I
Finance Manager
InnPower
Innisfil, ON
- Full-time
Responsible for arranging, scheduling, testing and implementation of Great Plains, Wennsoft and other financial software upgrades.
Added 2 mins ago
Engineering Designer
Trench Group GmbH
Toronto, ON
Manager, the Engineering Designer is a technical expert responsible for the
Added 17 mins ago
GT
Senior Electrical Engineer
GeoSpectrum Technologies, Inc
Port Coquitlam, BC
- Full-time
Collaborate closely with Mechanical Engineering Manager and Software and Controls Manager to deliver fully integrated subsea systems and mission-ready solutions.
Added 17 mins ago
GT
Control Systems Engineer
GeoSpectrum Technologies, Inc
Port Coquitlam, BC
- Full-time
The Control Systems Engineer participates in requirements analysis, system architecture, electrical and software interface designs. This position works closely with Software, Electrical and…
Added 17 mins ago
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Intermediate Electrical Technologist
GeoSpectrum Technologies, Inc
Port Coquitlam, BC
- Full-time
ISE is seeking an Electrical Technologist to join our Engineering team.
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Senior Software Developer
GeoSpectrum Technologies, Inc
Dartmouth, NS
- Full-time
Bachelor’s degree or diploma in Computer Science, Computer Engineering or a related field or equivalent professional experience in software development.
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Solution Architect III
TD
London, ON · Toronto, ON
- Full-time
Apply multidisciplinary expertise across databases, applications, client tiers, software layering, infrastructure, middleware, and build, test and deployment strategies to create the…
Added 17 mins ago
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Full Stack Architect
TD
London, ON · Toronto, ON
- Full-time
Apply a multi-disciplined expertise with database, application, client tiers, layering of software, build, test and deploy strategies in order to create the overall design of software…
Added 17 mins ago
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Platform Support Analyst III - File Transfer Services
Moneris
Toronto, ON
- Full-time
…platform issues in collaboration with incident management, software development, and other technology…
Added 32 mins ago
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Akamai Web Delivery & Media Systems Support Engineer
N2P Systems
Toronto, ON
- Full-time
Manage vendor relationships and track hardware and software issues through resolution.
Added 32 mins ago
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Full-Stack Software Engineer - React
Manulife
Toronto, ON · Waterloo, ON
- Full-time
Apply disciplined engineering practices, design patterns, automation, and semantic versioning to deliver high-quality software.
Added 32 mins ago
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Quality Engineer
Linamar Corporation
Winnipeg, MB
- Full-time
Reporting directly to the Quality Assurance Manager, Quality Engineer performs execution of Quality Engineering systems including; handling of nonconforming materials, Corrective/Preventive…
Added 32 mins ago
AC
Front-end Developer - Application Development - Customer
Air Canada
Toronto, ON
- Full-time
…development teams. This is a great opportunity for a results-oriented software developer to analyze and build leading-edge…
Added 47 mins ago
Senior Manager, Critical Infrastructure Operations
Amazon
Airdrie, AB · Vancouver, BC · Victoria, BC · Toronto, ON
AWS Infrastructure Services (AIS) is seeking a Data Center Cluster Manager to play a key leadership role in operating and growing AWS data centers across Canada. This is a…
Added 47 mins ago
E
Senior DevOps Specialist (Azure Cloud)
Equisoft
Montreal, QC · Quebec, QC · HYBRID - Montreal, Canada
- Full-time
Role: The Senior DevOps Specialist (Azure Cloud) reports to the Manager, SaaS Operations and works closely with 3 other DevOps Specialists. The candidate helps design quality…
Added 1 hour ago
EC
AEM Engineer
Experis Canada
Toronto, ON
- Contract
Develop skills in monitoring, observability, Core Web Vitals and site reliability engineering.
Added 1 hour ago
TC
Salesforce Project Manager
Tata Consultancy Services
Waterloo, ON
- $90,000 to $100,000 CAD / year
- Full-time
…in 1968, TCS has upheld the highest standards of innovation, engineering excellence and customer…
Added 1 hour ago
IG
Construction Project Manager
Insight Global
Toronto, ON
- $70 to $90 CAD / hour
- Contract
Position Overview We are seeking an experienced Construction Manager to support the successful delivery of a large-scale data centre project as it progresses through its final stages of…
Added 1 hour ago
Senior Engineering Designer
Trench Group GmbH
Toronto, ON
Reporting to the Engineering Manager, the Senior Air Core Reactor Designer is a technical expert responsible for the design of Air-Core Coil products (air core reactors), covering…
Added 1 hour ago
Sales Manager, Canadian Armed Forces (CAF)
Octasic
Montreal, QC
…defense procurement, and the defense industrial base. The Sales Manager will work closely with Product Management to connect market demand, operational concepts, product capabilities, and…
Added 1 hour ago
AS
AWS Cloud Architect
Ardent SoftSol Inc.
Mississauga, ON
- $50 to $55 CAD / hour
- Contract
Bachelor's or Master's degree in Computer Science, Information Technology, Engineering, or a related field.

Asana

Head of Web Strategy and Services

Vancouver, BC, Canada

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Job details

Posting language: English
Posted: Oct 26, 2026

Original job description

Manager, Growth Marketing (M08)

We’re looking for a Manager, Growth Marketing (Head of Web Strategy & Services) to join our team in Vancouver and own asana.com as our front door and as a measurable driver of web conversion and sales pipeline. The Asana Marketing team is responsible for fueling business growth and building a brand customers love, partnering across the business to create a holistic digital strategy that ensures our website looks, performs, and drives measurable results in telling Asana’s story to the world. In this role, you will set the strategy for how key personas discover, understand, and navigate the site, while leading web strategy, localization, web platform (CMS), and the engineering capacity that brings it to life.

This role is based in our Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve

Set a customer-journey-led vision for asana.com that makes our multi-product portfolio clear for every key persona, from new visitors to trial users and enterprise customers.
Own the website's contribution to web conversion and pipeline, establishing a robust measurement framework and analytics practice that makes performance visible across the business.
Build and prioritize the global web roadmap by synthesizing user research, analytics, experimentation, and cross-functional stakeholder input.
Establish operational rigor across planning, intake, prioritization, and release cycles, ensuring the website ships quickly while maintaining high quality and governance.
Drive an AI-first web operations model, integrating AI tools to accelerate content workflows, QA, localization, and data analysis.
Oversee the web platform (CMS) architecture and roadmap, optimizing site performance, reliability, Core Web Vitals, and operational costs.
Lead and support the web engineering and localization teams, setting technical delivery standards and ensuring international visitors receive an exceptional localized experience.
Partner cross-functionally with Product Marketing, Demand Generation, SEO, Paid Media, Data Science, and Brand Design to align business priorities with customer needs.

About you

Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
Proven track record leading web or digital strategy for complex, multi-product B2B SaaS websites, with measurable impact on conversion rates and sales pipeline.
People leadership experience managing multi-disciplinary or technical teams, including web platform engineers, developers, and agency partners.
Strong fluency across modern web architecture, CMS platforms, site performance, Core Web Vitals, and technical delivery workflows.
Deep grounding in user journeys, persona-based messaging, and customer research, using experimentation and web analytics to guide priorities.
Demonstrated experience scaling international web experiences and localization strategies across multiple global regions.
Collaborative leadership style with the ability to influence cross-functional leaders, balance competing organizational inputs, and advocate for user experience.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $210,000 -$250,000 CAD. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

Mental health, wellness & fitness benefits
Career coaching & support
Inclusive family building benefits
Long-term savings or retirement plans
In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

About us

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.

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More about this job

Responsibilities

The Head of Web Strategy and Services will own the asana.com website, driving conversion and sales pipeline through a customer-journey-led vision. This role involves leading web engineering, localization, and platform architecture while integrating AI-first operations to optimize site performance.

Requirements

Candidates must have a proven track record in leading digital strategy for complex B2B SaaS websites and managing multi-disciplinary technical teams. Strong expertise in modern web architecture, CMS platforms, and data-driven experimentation is essential for this leadership position.

Skills

Web strategy
Growth marketing
B2B SaaS
CMS architecture
Web analytics
Conversion rate optimization
Localization strategy
People leadership
Technical delivery
AI tools
User journey mapping
Cross-functional leadership
Core web vitals
Web engineering
Experimentation

Benefits

Mental health benefits
Wellness benefits
Fitness benefits
Career coaching
Inclusive family building benefits
Retirement plans
In-office culinary options

Visa sponsorship

Not detected in the job text

Keywords

Web Strategy
Growth Marketing
B2B SaaS
CMS
Web Conversion
Sales Pipeline
Localization
Web Engineering
AI Tools
Core Web Vitals
User Research
Analytics
Experimentation
Product Marketing
Demand Generation
SEO
Paid Media
Data Science
Brand Design
Digital Strategy
Governance
Technical Delivery
Persona-based Messaging
Operational Rigor
Multi-product Portfolio

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