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Added 1 min ago
GD
Parts Counter Sales Representative
Green Diamond Equipment
Stratford, PE
- Full-time
Process all parts orders in full when parts leave with customer.
Added 1 min ago
WC
Case Coordinator
Workers Compensation Board of PEI
Charlottetown, PE
- Full-time
The Case Coordinator reports to the Manager, Work Disability Prevention. Duties include, but are not limited to:
Added 6 mins ago
NC
Manager Research and Development
Nutem Custom Manufacturing
Burlington, ON
- $90,000 to $100,000 CAD / year
- Full-time
- On-site
…*Overview*: Reporting to the Director R&D and Technical Services, the Manager Research & Development will be focussing on advancing the development of innovative formulations across…
Added 8 mins ago
RP
assistant store manager
Ren's Pets
Collingwood, ON
- $22 to $24 CAD / hour
- Full-time
- On-site
Added 10 mins ago
HH
Indigenous Health Coordinator
Hamilton Health Sciences
Hamilton, ON
- Full-time
Reporting to the Manager, Indigenous Health, the Indigenous Health Coordinator is an integral member of the Indigenous Health Team and plays a key role in supporting Indigenous patients and…
Added 10 mins ago
A
QC Reviewer, LBA
Altasciences
Laval, QC
- Full-time
Conduct daily in-process quality control for batches currently being processed in the laboratory
Added 10 mins ago
Senior Technology Auditor
Rogers Communications
Brampton, ON
…intelligence (AI), data management, IT operations, and business process…
Added 10 mins ago
JF
Spécialiste en Acquisition de Talents Bilingue / Bilingual Talent Acquisition Specialist
JG fruits et légumes
Chambly, QC · J.G. Rive-Sud & Legumes Inc-Québec-JGL
- Full-time
Collaborate with hiring managers to understand recruitment needs and manage the end-to-end recruitment process.
Added 10 mins ago
C
Engagement Manager - Aerospace Sector
Capgemini
Montreal, QC
- $76,336 to $166,552 CAD / year
Responsable d’Engagement (Engagement Manager) – Secteur Aérospatial
Added 10 mins ago
CH
Recruiter - 4 Month Contract
Covenant House Vancouver - Vancouver, BC
Vancouver, BC · Covenant House Vancouver - Drake
- Full-time
Participate in the selection process, if requested by hiring manager.
Added 10 mins ago
通
Customer Insights Manager - Loblaws
通用磨坊股份有限公司
Mississauga, ON · Toronto, ON
- Full-time
…action? General Mills Canada is looking for a Customer Insights Manager drive incredible collaboration as the Customer Insights lead for…
Added 10 mins ago
通
Associate Brand Manager
通用磨坊股份有限公司
Mississauga, ON · Toronto, ON
- Full-time
We're seeking a driven and resourceful Associate Brand Manager to join our Snacks team. This is an exciting opportunity to manage a significant portion of our Canadian snacks business,…
Added 10 mins ago
通
Sr. Financial Analyst - Market Strategy & Revenue Management, Cereal
通用磨坊股份有限公司
Mississauga, ON · Toronto, ON
- Full-time
…Strategic Revenue Management (SRM) and Market Strategy (MS) Manager positions on the Cereal business to support the strategy & execution of the Cereal portfolio’s…
Added 10 mins ago
通
Key Account Manager - Grocery
通用磨坊股份有限公司
Mississauga, ON · Toronto, ON
- Full-time
As Key Account Manager, you’ll help lead Pet’s Canadian grocery business, with primary responsibility for the Loblaws relationship and additional responsibility for Metro banners. You’ll…
Added 10 mins ago
通
Customer Development Manager - Pet Specialty
通用磨坊股份有限公司
Mississauga, ON · Toronto, ON
- Full-time
As Customer Development Manager, you’ll own the commercial strategy and day-to-day relationships for regional distributors and key customers supporting General Mills’ Pet business in…
Added 10 mins ago
通
Finance Manager, Sales
通用磨坊股份有限公司
Mississauga, ON · Toronto, ON
- Full-time
The Manager, Finance – Sales position at General Mills Canada Corporation is accountable for the financial management, oversight and partnership for a division of Customer Teams.
Added 10 mins ago
OH
Payroll Manager
Ontario Hyundai
Novus Automotive
- Full-time
Payroll Manager – Novus Automotive (Durham Region, ON)
Added 10 mins ago
V
Associate Territory Manager
Vylor
Winnipeg, MB · ON · Quebec, QC · NA-CA-Ontario - Non-Office Based
- Full-time
Vylor has an exciting opportunity to join our team as a Pioneer Associate Territory Manager. This preparatory role is designed to develop the knowledge, skills, and experiences required to…
Added 10 mins ago
EG
Design Manager, Ductbank Package
Egis Group
Toronto, ON
- $125,000 to $175,000 CAD / year
- Full-time
In the role as Design Manager, Ductbank Package, you will be responsible for managing the complex design coordination required for the Ductbank Package. This role is accountable for the…
Added 11 mins ago
PH
sales associate
Port Hope, Doidge Building Centres Ltd RONA
Port Hope, ON
- $18 to $19 CAD / hour
- Part-time
- On-site
…sales and oversee specific sales areas designated by the Branch Manager. *Location: *This position is at the RONA store in Port Perry, Ontario. *Duties and Responsibilities, but not limited…
Added 11 mins ago
T
Business Development Manager (BDM)
Trylon
Elmira, ON
- $70,000 to $120,000 CAD / year
- Full-time
- On-site
Added 12 mins ago
RP
Part Time Sales Associate
Ren's Pets
Collingwood, ON
- From $17.95 CAD / hour
- Part-time
- On-site
Added 13 mins ago
SI
construction manager
STRABAG Inc.
Toronto, ON
- $140,000 to $180,000 CAD / year
- Full-time
- On-site
…tunnel excavation with qualified personnel. The construction Manager will report on the ground conditions encountered and support measures installed, which will be documented daily. They…
Added 20 mins ago
Data Entry Clerk (Accounts Payable)
Toronto Community Housing or Toronto Seniors Housing
Toronto, ON
Reporting to the Manager, Accounts Payable, this position will provide data entry into the TCHC’s Financial System (HoMES / Yardi), and run related transaction reports.
Added 20 mins ago
AH
Coordinator, Community Engagement
Argonauts Holdings Limited Partnership
Toronto, ON · MLSE Launchpad
- Full-time
As a member of our dynamic MLSE Community Engagement Team, you will be at centre court of the action. Reporting to the Manager of Engagement, you will be responsible for coordinating…

Asana

Sr. Manager, Web Strategy

Vancouver, BC, Canada

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Job details

Posting language: English
Posted: Oct 7, 2026

Original job description

We’re looking for a strategic, customer-journey-obsessed leader to take ownership of Asana's website as a driver of product understanding, customer acquisition, and trial conversion. The Web Marketing team partners across the organization to bring Asana's vision to life on asana.com - and we're building the strategic muscle to match our executional strength. In this role, you'll define and champion the digital experience for new and existing customers, shaping how they discover, understand, and engage with Asana's growing product portfolio. You'll work closely with partners in product marketing, organic discovery, paid media, data science, product, engineering, and design to create a site that measurably moves the needle.

This role is based in our Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve

Bring end-to-end website strategy for asana.com to life, establishing a customer-journey-led vision for key segments
Influence how the site supports product discovery, trial starts, and revenue growth across new and existing audiences
Develop the website tactical roadmap by synthesizing qualitative research, user insights, and quantitative data to identify the highest-leverage opportunities for the business.
Build deep cross-functional alignment, influencing how teams in PMM, product, engineering, and design contribute to and evolve the digital experience - turning the web into a shared strategic asset.
Elevate how the web team operates, shifting from a support model toward proactive, insight-driven strategy that shapes how Asana shows up for customers online.
Partner with PMM and product to translate Asana's multi-product portfolio into a coherent, compelling experience for distinct audiences, including new visitors, active trial users, and existing customers.
Establish a clear measurement framework for the website, defining success metrics and building the analytics practice that makes progress visible and actionable across the organization.

About you

Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
Proven experience owning digital strategy for a complex, multi-product or multi-audience website - in SaaS, e-commerce, or another category with similarly layered site architecture and diverse visitor goals.
Lead with customer journey thinking: naturally frame decisions around how different audiences find, evaluate, and engage with a product or brand online, and use that lens to set direction for a team.
Skilled at drawing insight from qualitative and quantitative sources - user research, analytics, A/B tests, and stakeholder input - and translating them into clear strategic priorities.
Build credibility and influence across functions, navigating a matrixed environment effectively where outcomes require collaboration with engineering, design, PMM, and data teams.
Deep understanding of website infrastructure and performance to partner meaningfully with technical teams.
Energized by building: driven to help a capable team develop true strategic ownership and move beyond order-taking into proactive, high-impact work.
Structured prioritization mindset with the ability to distinguish high-leverage opportunities from noise and build an aligned roadmap.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $175,000 - $225,000 CAD The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

Mental health, wellness & fitness benefits
Career coaching & support
Inclusive family building benefits
Long-term savings or retirement plans
In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

About us

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.

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More about this job

Responsibilities

The Senior Manager of Web Strategy will define and champion the digital experience for Asana's website to drive product understanding and customer acquisition. They will lead cross-functional alignment to build a tactical roadmap based on user insights and quantitative data.

Requirements

Candidates must have proven experience owning digital strategy for complex, multi-product websites in SaaS or similar categories. Strong skills in customer journey thinking, data-driven decision-making, and cross-functional influence are required.

Skills

Web strategy
Customer journey mapping
SaaS marketing
Digital experience
Cross-functional leadership
Data analysis
Product marketing
User research
A/B testing
Website infrastructure
Strategic planning
Stakeholder management
Performance measurement
AI tools
Conversion optimization

Benefits

Mental health benefits
Wellness benefits
Fitness benefits
Career coaching
Inclusive family building benefits
Long-term savings plans
Retirement plans
In-office culinary options

Visa sponsorship

Not detected in the job text

Keywords

Web Strategy
SaaS
Customer Journey
Digital Experience
Product Marketing
Data Science
Engineering
Design
Analytics
A/B Testing
User Research
AI Tools
Conversion Rate Optimization
Stakeholder Management
Roadmap Development
Website Infrastructure
Performance Metrics
Cross-functional Collaboration
E-commerce
Multi-product Portfolio

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