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Added 5 mins ago
EC
Product and Application Engineer Opportunity (Facade Focused)
EJOT Construction Fastening Systems Inc. Canada
Toronto, ON
- Full-time
Currently, we are looking for a Product and Application Engineer (Facade Focused) to be part of EJOT Canada’s technical team. He/She will be based locally in Ontario and will support…
Added 5 mins ago
CC
Business Development Manager
Caesarstone Canada
Winnipeg, MB
- $60,000 to $70,000 CAD / year
- Full-time
…designers, builders, and fabricators to drive specification and product adoption across residential and commercial…
Added 21 mins ago
Software Development Engineer II, Advertiser Growth Engine
Amazon
Toronto, ON
…individual in this role will have responsibility through the full product life cycle, from product strategy, prioritization and development to adoption and iteration. We will be counting on…
Added 22 mins ago
DD
digital marketing specialist
Dirty Diesel Customs
West Kelowna, BC
- $45,000 to $65,000 CAD / year
- Full-time
- On-site
Added 34 mins ago
Retail Experience Lead
Fire & Flower Inc.
Lasalle, ON
The Retail Experience Lead maintains store appearance and product presentation to company standards and acts as a knowledge resource for team members. Duties include but are not limited to…
Added 35 mins ago
TC
First Mile Transportation Manager - 12 Month Contract
TJX Canada – Winners, Marshalls, HomeSense
Mississauga, ON
- $89,208 to $135,086.4 CAD / year
- Full-time
Support peak volume planning to ensure seamless product flow across the network.
Added 35 mins ago
LC
Sales Agronomist
LYNXEL Crop Protection
Regina, SK
- Full-time
…long-term vision to expand across the Canadian Prairies. Our product focus is PMRA-registered herbicides, insecticides and…
Added 35 mins ago
CC
Warehouse Worker - Seasonal (2-Months)
Coca-Cola Canada Bottling Limited
Kelowna, BC
- Contract
For more information about Coke Canada Bottling and our products, visit cokecanada.com/our-product.
Added 35 mins ago
PL
Director of Sales and Marketing
Pomeroy Lodging
Calgary, AB
- Full-time
…achieving excellence and upholding the highest standards in product and…
Added 35 mins ago
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People and Culture Manager
Pomeroy Lodging
Calgary, AB
- Full-time
…achieving excellence and upholding the highest standards in product and…
Added 44 mins ago
BB
technical support specialist - wholesale trade
Big Bang ERP
Montréal, QC
- $70,000 to $75,000 CAD / year
- Full-time
- Hybrid
Review and adapt information regarding product innovations, competitors and market conditions
Added 46 mins ago
DT
Store Manager
Dollar Tree
Burlington, ON
- $20 to $77 CAD / hour
- Full-time
- On-site
…the hunt?, Dollar Tree takes pride in providing exceptional product selection, service and value with every shopping experience.As a Store Manager, you will be responsible for leading a…
Added 48 mins ago
M
RQ9 - Business Architect - Senior
Maarut
Toronto, ON
- From $101 CAD / day
- Full-time
- On-site
…of you, a Sr. IT Business Architect (lead), project leads, product manager, solution designer, service designer, QA tester, business analysts, subject matter experts and other project team…
Added 48 mins ago
RA
Senior Investment Specialist
Recrute Action
Montréal, QC
- $75,000 to $85,000 CAD / year
- Full-time
- On-site
…applicable investment programs.<br/></div><div>? Gather research and product information from internal and external sources.<br/></div><div>? Process client transactions according to client…
Added 49 mins ago
BC
CSC Driver GR 26000
Batesville Casket Company
Brampton, ON · Toronto, ON
- Full-time
Making a difference: Helping families honor the lives of those they love® isn’t just our mission. It’s why we do what we do every day to make every Batesville product the best it can be.
Added 51 mins ago
LU
Content Lawyer (Corporate and Private M&A)
LexisNexis UK
AB · BC · MB · NB · NL · NS · Toronto, ON · ON · PE · Montreal, QC · QC · SK · Canada - Toronto (Sheppard Ave)
- Full-time
Ensure currency and relevancy of all materials included in the product
Added 51 mins ago
S
Senior UI/UX Designer
SIMPRO
Montreal, QC
- Full-time
…ship screens - you'll raise the design bar across the entire product organisation, setting the standards that everyone else builds…
Added 1 hour ago
W
(CAN) Manager, Production (Days)
Walmart
Maple, ON
- Full-time
Reporting to the Assistant General Manager, this position is responsible for optimizing product flow through the DC, resulting in timely, accurate store fulfillment. Utilizing an in depth…
Added 1 hour ago
S
Project Coordinator- Toronto, ON
SKYGRiD
Toronto, ON
- Full-time
Maintaining high standards related to final product quality.
Added 1 hour ago
SA
Production Manager
SPIETH America
Orillia, ON
- Full-time
Added 1 hour ago
BM
Cashier
Business Minutes
ON · Ontario, Canada
- Part-time
…integrations, and user-facing features while working closely with product and engineering…
Added 1 hour ago
D
Digital Product Manager - Intelligent Workflows
DNV
Toronto, ON
- Full-time
The Digital Product Manager - Intelligent Workflows is a strategic role within the Product organization, reporting to the Head of Section. This role is responsible for supporting product…
Added 1 hour ago
SD
Scientist II Assay Development
Sekisui Diagnostics P.E.I. Ltd.
Charlottetown, PE
- Full-time
…functions to support technology transfer, manufacturing and broader product development initiatives, while remaining actively engaged in routine laboratory activities required to support…
Added 1 hour ago
DH
Assistant Banquet Manager
Delta Hotels by Marriott Prince Edward
Charlottetown, PE
- Full-time
Interacts with guests to obtain feedback on product quality and service levels.
Added 1 hour ago
SH
Sales Manager
Sandman Hotel Group
Prince George, BC
- $54,000 to $64,000 CAD / year
- Full-time
- On-site
…database within the Corporate market segment. Develop and promote product image and awareness by direct sales campaigns and attendance at key market related tradeshows and events. Prepare…

Asana

Sr. Manager, Web Strategy

Vancouver, BC, Canada

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Job details

Posting language: English
Posted: Oct 7, 2026

Original job description

We’re looking for a strategic, customer-journey-obsessed leader to take ownership of Asana's website as a driver of product understanding, customer acquisition, and trial conversion. The Web Marketing team partners across the organization to bring Asana's vision to life on asana.com - and we're building the strategic muscle to match our executional strength. In this role, you'll define and champion the digital experience for new and existing customers, shaping how they discover, understand, and engage with Asana's growing product portfolio. You'll work closely with partners in product marketing, organic discovery, paid media, data science, product, engineering, and design to create a site that measurably moves the needle.

This role is based in our Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve

Bring end-to-end website strategy for asana.com to life, establishing a customer-journey-led vision for key segments
Influence how the site supports product discovery, trial starts, and revenue growth across new and existing audiences
Develop the website tactical roadmap by synthesizing qualitative research, user insights, and quantitative data to identify the highest-leverage opportunities for the business.
Build deep cross-functional alignment, influencing how teams in PMM, product, engineering, and design contribute to and evolve the digital experience - turning the web into a shared strategic asset.
Elevate how the web team operates, shifting from a support model toward proactive, insight-driven strategy that shapes how Asana shows up for customers online.
Partner with PMM and product to translate Asana's multi-product portfolio into a coherent, compelling experience for distinct audiences, including new visitors, active trial users, and existing customers.
Establish a clear measurement framework for the website, defining success metrics and building the analytics practice that makes progress visible and actionable across the organization.

About you

Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
Proven experience owning digital strategy for a complex, multi-product or multi-audience website - in SaaS, e-commerce, or another category with similarly layered site architecture and diverse visitor goals.
Lead with customer journey thinking: naturally frame decisions around how different audiences find, evaluate, and engage with a product or brand online, and use that lens to set direction for a team.
Skilled at drawing insight from qualitative and quantitative sources - user research, analytics, A/B tests, and stakeholder input - and translating them into clear strategic priorities.
Build credibility and influence across functions, navigating a matrixed environment effectively where outcomes require collaboration with engineering, design, PMM, and data teams.
Deep understanding of website infrastructure and performance to partner meaningfully with technical teams.
Energized by building: driven to help a capable team develop true strategic ownership and move beyond order-taking into proactive, high-impact work.
Structured prioritization mindset with the ability to distinguish high-leverage opportunities from noise and build an aligned roadmap.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $175,000 - $225,000 CAD The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

Mental health, wellness & fitness benefits
Career coaching & support
Inclusive family building benefits
Long-term savings or retirement plans
In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

About us

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.

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More about this job

Responsibilities

The Senior Manager of Web Strategy will define and champion the digital experience for Asana's website to drive product understanding and customer acquisition. They will lead cross-functional alignment to build a tactical roadmap based on user insights and quantitative data.

Requirements

Candidates must have proven experience owning digital strategy for complex, multi-product websites in SaaS or similar categories. Strong skills in customer journey thinking, data-driven decision-making, and cross-functional influence are required.

Skills

Web strategy
Customer journey mapping
SaaS marketing
Digital experience
Cross-functional leadership
Data analysis
Product marketing
User research
A/B testing
Website infrastructure
Strategic planning
Stakeholder management
Performance measurement
AI tools
Conversion optimization

Benefits

Mental health benefits
Wellness benefits
Fitness benefits
Career coaching
Inclusive family building benefits
Long-term savings plans
Retirement plans
In-office culinary options

Visa sponsorship

Not detected in the job text

Keywords

Web Strategy
SaaS
Customer Journey
Digital Experience
Product Marketing
Data Science
Engineering
Design
Analytics
A/B Testing
User Research
AI Tools
Conversion Rate Optimization
Stakeholder Management
Roadmap Development
Website Infrastructure
Performance Metrics
Cross-functional Collaboration
E-commerce
Multi-product Portfolio

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