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Added 14 mins ago
CO
Public Works - Water & Sewer Operations Manager
City of Yorkton
Yorkton, SK
- Full-time
The Water and Sewer Operations Manager is responsible for the operational maintenance and regulatory compliance of the City’s water distribution and wastewater collection systems. This…
Added 14 mins ago
FG
Service Account Manager
Flynn Group of Companies
Vancouver, BC
- Full-time
Flynn Group of Companies is currently seeking a Service Account Manager to join our Vancouver Branch (located at 19175 22 Avenue, Surrey BC). Flynn is the Leading Building Envelope…
Added 14 mins ago
CC
Manager - Revenue Operations & Analytics
CARFAX Canada
London, ON
- $100,000 to $130,000 CAD / year
- Full-time
The Manager, Revenue Operations is responsible for supporting the sales and client-facing teams through reporting, analytics, process improvement, and operational leadership. This role…
Added 14 mins ago
Senior Talent Acquisition Specialist
Lantern
AB
As a Microsoft services partner, we hold ourselves to the highest standards of technical excellence. This commitment to quality is evident not only in our work but also in how we support…
Added 26 mins ago
C
Electrical Engineer / System Integrator
Canal
ON · Ontario, Canada
- Full-time
…and solutions. This role is accountable to gather and analyze technical information (including product data sheets, measurements and functional descriptions) to produce engineering designs,…
Added 26 mins ago
T
Engineering Supervisor
Thermon
Oakville, ON
- Full-time
Bachelor of Science in Electrical or Mechanical Engineering or Engineering Technology preferred. Bachelor's degree in a Technical field with industry experience is required.
Added 26 mins ago
HR
Occupational Therapist - Inpatients
Humber River Health
Toronto, ON
- Full-time
At Humber River Health the Allied Health team plays a pivotal role delivering diagnostic, technical, supportive and therapeutic patient care. Occupational Therapists are valued members of…
Added 26 mins ago
UO
Employer Specialist, Engineering Career Centre
University of Calgary
Calgary, AB
- Volunteer
Reports to the Senior Manager, Experiential and Work Integrated Learning This position involves frequent professional contact, both in person and virtually, with industry contacts at all…
Added 26 mins ago
HR
Occupational Therapist - Inpatients
Humber River Health
Toronto, ON
- Full-time
At Humber River Health the Allied Health team plays a pivotal role delivering diagnostic, technical, supportive and therapeutic patient care. Occupational Therapists are valued members of…
Added 26 mins ago
GD
Supply Chain Manager Procurement and Supplier Quality
General Dynamics Mission Systems–Canada
Ottawa, ON
- $110,000 to $130,000 CAD / year
- Full-time
We are hiring a Supply Chain Manager to lead Procurement and Supplier Quality activities in support of manufacturing, programs, and broader business objectives. You will lead a team of…
Added 26 mins ago
FH
Registered Nurse, Renal Services (Specialty Education Required)
Fraser Health Authority
Abbotsford, BC
- $41.42 to $59.52 CAD / hour
- Other
Participates on designated programs and professional committees, care conferences and councils as assigned, or as agreed to with the Manager.
Added 26 mins ago
FH
Registered Nurse, Renal Services (Specialty Education Required)
Fraser Health Authority
Abbotsford, BC
- $41.42 to $59.52 CAD / hour
- Other
Participates on designated programs and professional committees, care conferences and councils as assigned, or as agreed to with the Manager.
Added 26 mins ago
FC
Student Awards Team Lead - Appendix D/Temporary Assignment
Fanshawe College
London, ON
- Full-time
Reporting to the Manager, Student Awards, the Student Awards Team Lead is responsible for guiding and overseeing the work of the Student Awards staff. The incumbent is responsible for…
Added 26 mins ago
CC
Manager - Revenue Operations & Analytics
CARFAX Canada
London, ON
- $100,000 to $130,000 CAD / year
- Full-time
The Manager, Revenue Operations is responsible for supporting the sales and client-facing teams through reporting, analytics, process improvement, and operational leadership. This role…
Added 26 mins ago
CG
Martech/ Growth Engineer
Credit Genie
Toronto, ON
- Full-time
This is a hands-on engineering role focused on using technology to solve growth problems. You’ll own and evolve the technical infrastructure that powers customer acquisition, engagement,…
Added 26 mins ago
FA
Senior Financial Analyst, Infrastructure Funds
Fengate Asset Management
Oakville, ON
- Full-time
Fengate Asset Management is a leading alternative investment manager focused on infrastructure, private equity, and real estate strategies. Founded in 1974 in Hamilton, Ontario, and with…
Added 26 mins ago
SL
People Services Specialist
Sun Life Québec
Montreal, QC
- Full-time
…only as the position reports to a unilingual English-speaking manager outside…
Added 26 mins ago
TS
Store Associate
The Salvation Army in Canada
Saint John, NB
- Full-time
Added 26 mins ago
RR
Talent Acquisition Specialist
Remote Robotic
Mississauga, ON
- $60,000 to $70,000 CAD / year
- Contract
Submit your resume and a short note describing your experience with full-cycle recruitment, candidate sourcing, hiring manager partnership, or technical and specialized hiring.
Added 26 mins ago
P
Associate Portfolio Manager, Credit Investing
Purpose
Toronto, ON
- Full-time
Added 29 mins ago
Operations Supervisor
Domtar Products
Port Alberni, BC
Ensure decisions align with collective agreement and verify through Operations Manager and Human Resources authorities.
Added 29 mins ago
Senior Manager, Procurement Business Solutions Owner - P2P Tools
Scotiabank
Toronto, ON
Added 29 mins ago
H
Commercial Management Coordinator
HDR
Toronto, ON
- Full-time
The Commercial Management Coordinator supports the delivery of the Ontario Line Technical Advisory program by integrating commercial management, cost controls, schedule support, risk…
Added 29 mins ago
CB
Cost Accounting Manager
CapWest Build
Vancouver, BC
- Full-time
…accounting? Look no further. ONNI Group is seeking a Cost Accounting Manager to join our team. As an integral member of our Finance team, you will manage project finances, track budgets,…
Added 29 mins ago
Warehouse Manager
Lactalis
Oshawa, ON
The Warehouse Manager is accountable for all aspects of warehousing operations for assigned territory (including 3rd party warehouses) or shift. The primary goal is to ensure that safety,…

Asana

Sr. Manager, Web Strategy

Vancouver, BC, Canada

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Job details

Posting language: English
Posted: Oct 7, 2026

Original job description

We’re looking for a strategic, customer-journey-obsessed leader to take ownership of Asana's website as a driver of product understanding, customer acquisition, and trial conversion. The Web Marketing team partners across the organization to bring Asana's vision to life on asana.com - and we're building the strategic muscle to match our executional strength. In this role, you'll define and champion the digital experience for new and existing customers, shaping how they discover, understand, and engage with Asana's growing product portfolio. You'll work closely with partners in product marketing, organic discovery, paid media, data science, product, engineering, and design to create a site that measurably moves the needle.

This role is based in our Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve

Bring end-to-end website strategy for asana.com to life, establishing a customer-journey-led vision for key segments
Influence how the site supports product discovery, trial starts, and revenue growth across new and existing audiences
Develop the website tactical roadmap by synthesizing qualitative research, user insights, and quantitative data to identify the highest-leverage opportunities for the business.
Build deep cross-functional alignment, influencing how teams in PMM, product, engineering, and design contribute to and evolve the digital experience - turning the web into a shared strategic asset.
Elevate how the web team operates, shifting from a support model toward proactive, insight-driven strategy that shapes how Asana shows up for customers online.
Partner with PMM and product to translate Asana's multi-product portfolio into a coherent, compelling experience for distinct audiences, including new visitors, active trial users, and existing customers.
Establish a clear measurement framework for the website, defining success metrics and building the analytics practice that makes progress visible and actionable across the organization.

About you

Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
Proven experience owning digital strategy for a complex, multi-product or multi-audience website - in SaaS, e-commerce, or another category with similarly layered site architecture and diverse visitor goals.
Lead with customer journey thinking: naturally frame decisions around how different audiences find, evaluate, and engage with a product or brand online, and use that lens to set direction for a team.
Skilled at drawing insight from qualitative and quantitative sources - user research, analytics, A/B tests, and stakeholder input - and translating them into clear strategic priorities.
Build credibility and influence across functions, navigating a matrixed environment effectively where outcomes require collaboration with engineering, design, PMM, and data teams.
Deep understanding of website infrastructure and performance to partner meaningfully with technical teams.
Energized by building: driven to help a capable team develop true strategic ownership and move beyond order-taking into proactive, high-impact work.
Structured prioritization mindset with the ability to distinguish high-leverage opportunities from noise and build an aligned roadmap.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $175,000 - $225,000 CAD The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

Mental health, wellness & fitness benefits
Career coaching & support
Inclusive family building benefits
Long-term savings or retirement plans
In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

About us

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.

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More about this job

Responsibilities

The Senior Manager of Web Strategy will define and champion the digital experience for Asana's website to drive product understanding and customer acquisition. They will lead cross-functional alignment to build a tactical roadmap based on user insights and quantitative data.

Requirements

Candidates must have proven experience owning digital strategy for complex, multi-product websites in SaaS or similar categories. Strong skills in customer journey thinking, data-driven decision-making, and cross-functional influence are required.

Skills

Web strategy
Customer journey mapping
SaaS marketing
Digital experience
Cross-functional leadership
Data analysis
Product marketing
User research
A/B testing
Website infrastructure
Strategic planning
Stakeholder management
Performance measurement
AI tools
Conversion optimization

Benefits

Mental health benefits
Wellness benefits
Fitness benefits
Career coaching
Inclusive family building benefits
Long-term savings plans
Retirement plans
In-office culinary options

Visa sponsorship

Not detected in the job text

Keywords

Web Strategy
SaaS
Customer Journey
Digital Experience
Product Marketing
Data Science
Engineering
Design
Analytics
A/B Testing
User Research
AI Tools
Conversion Rate Optimization
Stakeholder Management
Roadmap Development
Website Infrastructure
Performance Metrics
Cross-functional Collaboration
E-commerce
Multi-product Portfolio

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