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Ashby

Product Manager, Onboarding and Growth

Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Oct 15, 2026

Original job description

Hi, I’m Geo, Ashby’s VP of Product. I joined Ashby August ‘26; read more about why I joined here. I’m looking for a growth-oriented product manager to help users onboard and expand their usage of the product.

At Ashby, we have a unique approach to building products (more on that below). As a PM, your primary goal is to eliminate frustration and bring delight to our customers. You’ll work with engineers who deeply understand the customer and business problem and own the solution end-to-end. This means that you spend less time writing detailed specs and more time with customers and doing deep product thinking.

Our unique approach is working. We’re growing >100% year over year and have notable customers such as Notion, Linear, OpenAI, Shopify, and Snowflake. Our growth and retention metrics are best in class among our peers. We’re backed by amazing investors like Y Combinator, Elad Gil, Lachy Groom, and many more!

The Challenge

The surface area of our flagship ATS product is growing, and we are launching new products. This means customers are less likely to organically adopt the things that create value for them.

Historically, onboarding has been human-driven by our amazing Customer Success team. And now, we’re ready to productize our learnings. As Ashby grows, we need a single owner who can think deeply about the customer journey and design the product and email experiences that help users achieve their desired outcomes and get the most out of Ashby.

This isn’t just about onboarding individuals. It requires thinking about how to onboard organizations with different roles and stakeholders with different goals. It’s going to be a fun challenge.

What You’ll Be Working On

Customer Journey: This role isn’t focused on conversion rate optimization or running A/B tests. Instead, you’ll gain a deep understanding of the entire Customer Journey. Then you’ll design a thoughtful onboarding experience for each role, prioritizing how we can use the product and email to help users at different stages.
Product Led Growth: You’ll spearhead our product-led growth motion by working closely with our Customer Success team. They own our human-led onboarding and, in many respects, have designed the first version of this. You’ll also own transactional email (i.e. email triggered by product signals) as it is an extension of the product experience.
Adoption Metrics: This is our first-ever product team focused on growth and onboarding, so you’ll be responsible for defining and tracking key metrics to assess whether our onboarding experience helps customers realize value sooner. We have a small but mighty data team that you’ll partner with, but for the most part, you’ll be responsible for defining and analyzing these growth metrics yourself.
Product Qualified Leads: You’ll also work closely with our Revenue Operations team to figure out the bridge between product signals that initiate go-to-market activity. You’ll own the definition of a Product Qualified Lead (PQL) and work with the RevOps team to determine how to route them.
User Experience: Finally, you’ll own changes to features to make onboarding easier and drive adoption. If you think changing how a given feature works is critical to making onboarding easier, it isn’t off limits. Eventually, we’ll want you to create frameworks and consult with other product teams to help them drive adoption for their product areas.

You could be a great fit if

You’ve owned onboarding, expansion, or growth for a B2B SaaS product
You have strong product taste, and you think of growth as more art than science
You’ve built a growth strategy rooted in principled thinking, research, and data
You can show evidence of driving long-term growth results
You have an unnatural curiosity and excitement about the end-user and the jobs they do
Your written communication skills are excellent
You’ve developed product metrics deeply connected to customer value
You can point to exceptional relationships with customer success teams
You know how to coach and motivate high-agency engineers and drive urgency

We Work Differently

At Ashby, the role of Product Managers is different from what I’ve seen in most product orgs. At a high level, PMs are responsible for shipping impactful product changes at high velocity, consistently and over an extended period. When we think about impactful product changes, our primary goal is to remove frustration and add delight.

At many organizations, PMs are required to write detailed specs that handle every edge case. Designers are required to mock up every pixel. At Ashby, it’s different. We believe individual contributors do their best work when they have a deep understanding of the end user and the business, and ownership of the solution. This is reflected in the engineers Ashby hires: they own projects end-to-end and deeply understand the problems they are solving. PMs are expected to give significant white space in their specs. As a result, PMs can spend less time managing tickets and more time with customers and thinking deeply about the product strategy.

At Ashby, PMs need to be the pace-setters for their product areas. This means they bring a healthy level of impatience and time-paranoia to the table. This does not mean cutting corners or demanding that engineers work unreasonable hours. As a PM, you can help engineers by managing the project scope well, identifying when it’s appropriate to bring in help, or being ruthless about prioritization.

In particular for this role, we think it’s unlikely you’ll be able to A/B test your way to the right solution. We think it’s more likely to build great onboarding through deep thinking. A big part of that is research; you should expect to spend a significant amount of your time researching and understanding customer problems, and then a significant amount of time writing down your thinking.

Finally, Ashby isn’t simply an ATS. Right from the foundations, it was designed to be much more than that. It’s a platform modelled around how organizations (from early-stage startups to massive enterprises) think about recruiting, managing, and retaining top talent. As a PM at Ashby, you should, over time, get familiar with our most common building blocks. You’ll invest not only in product improvements but in platform thinking.

Interview Process

If This Also Sounds Exciting To You, Please Apply. We Review Every Application And Aim To Get Back To Candidates Within 2-3 Days. For Candidates That Advance To The Interview Process Here Is What You Can Expect

Intro Call with Geo (VP, Product) - 30 mins
Product Experience Deep Dive - 45 mins
Assignment
- Prepare written assignment (expect to set aside ~2 hours)
- Present assignment - 60 mins
Final Round Interview - 2 hours Mostly focused on cross-functional Interviews to meet more of the team. This is a critical hire for us and a role that will touch a lot of functions - we want to make sure you'll meet folks you'll be working closely with

Benefits

10-year exercise window for stock options. You shouldn’t feel pressure to purchase stock options if you leave Ashby - do it when you feel financially comfortable.
Unlimited PTO with four weeks recommended per year.
Twelve weeks of fully paid family leave in the US. We plan to expand this to employees in other countries as situations arise.
Generous equipment, software, and office furniture budget. Get what you need to be happy and productive!
$100/month education budget with more expensive items (like conferences) covered with manager approval.
$250/month tool budget plus access to Claude, Cursor, and Codex with generous token budgets.
If you’re in the US, we offer top-tier health insurance for you and your dependents, with 100% of premiums covered by Ashby. In other countries, we provide high-quality supplemental health insurance for you and your dependents, also fully covered by us.

Ashby’s success hinges on hiring great people and creating an environment where we can be happy, feel challenged, and do our best work. We’re being deliberate about building that environment from the ground up. I hope that excites you enough to apply.

To request reasonable accommodations, please contact hiring@ashbyhq.com.

Ashby provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.

Ashby is committed to a fair and transparent hiring process. We confirm that this advertisement is for an active, existing vacancy within our organization. Please be advised that we may use artificial intelligence-driven tools to assist our recruitment team in screening, assessing, and selecting candidates for this position.

Compensation Range: $180K - $260K

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More about this job

Responsibilities

Own the customer onboarding and growth experience across product and transactional email, researching customer journeys and designing experiences that help users and organizations realize value sooner. Define and analyze adoption metrics, establish Product Qualified Lead criteria with Revenue Operations, improve features to drive adoption, and develop frameworks to support other product teams.

Requirements

Candidates should have experience owning onboarding, expansion, or growth for a B2B SaaS product, with evidence of sustained growth results and a research- and data-informed growth strategy. They should demonstrate strong product judgment, customer curiosity, excellent writing, customer-value-focused metrics, effective Customer Success partnerships, and the ability to motivate high-agency engineers.

Skills

Product Management
B2B SaaS Growth
Customer Onboarding
Product-Led Growth
Customer Journey Research
Growth Strategy
Product Metrics
Data Analysis
Transactional Email
Product Qualified Leads
User Experience
Product Strategy
Written Communication
Cross-Functional Leadership

Benefits

10-Year Stock Option Exercise Window
Unlimited Paid Time Off
Paid Family Leave
Equipment, Software, and Office Furniture Budget
Education Budget
Tools Budget
Health Insurance

Visa sponsorship

Not detected in the job text

Hiring contact

Geo

Keywords

B2B SaaS
Applicant Tracking System
Customer Onboarding
Product-Led Growth
Customer Journey
Transactional Email
Adoption Metrics
Product Qualified Leads
Revenue Operations
Customer Success
Growth Strategy
Product Research
Data Analysis
User Experience
Product Strategy
Platform Thinking
Product Analytics
Email Experiences
Organizational Onboarding
Cross-Functional Collaboration
Product Management
A/B Testing
Customer Retention
Recruiting Technology
Claude
Cursor
Codex

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