Web & UI/UX Designer – WordPress, Front-End Design & Digital Media

We seek someone who combines excellent visual design skills with practical front-end knowledge, creative problem-solving, and the ability to work independently.

Key Responsibilities

1. UI/UX Design and Front-End Implementation (Primary Responsibility)

• Design, modernize, and improve user interfaces across multiple web-based business applications.
• Create visually appealing, intuitive, responsive, and user-friendly application interfaces.
• Develop functional HTML5/CSS3 mockups and prototypes demonstrating proposed interface designs.
• Create and maintain reusable CSS classes, styling conventions, and responsive page layouts.
• Provide developers with HTML templates, CSS files, icons, images, and other assets required for implementation.
• Collaborate directly with developers to ensure that designs are accurately implemented and function consistently across applications.
• Work with existing front-end technologies, including Bootstrap, JavaScript, and jQuery, where appropriate.
• Design interfaces compatible with applications developed using ASP.NET Core MVC, Razor Pages, and Blazor.
• Improve navigation, usability, accessibility, consistency, and overall user experience.
• Ensure interfaces function effectively across desktop, tablet, and mobile devices.
• Review implemented interfaces and recommend visual and usability improvements.
• Maintain consistency in typography, colours, spacing, components, and overall application design.

Important: The successful candidate must be comfortable creating functional HTML/CSS deliverables that software developers can directly use when implementing application interfaces.

2. WordPress Website Design and Management

• Take responsibility for the visual design, layout, and ongoing content updates of company WordPress websites.
• Create, modify, and maintain website pages, landing pages, navigation menus, and visual elements.
• Implement website improvements using WordPress themes, page builders, and custom HTML/CSS where appropriate.
• Update website content, images, banners, graphics, and other published materials.
• Ensure websites maintain a consistent, professional appearance and responsive design.
• Improve website navigation, usability, page layouts, and visitor experience.
• Make design and content changes in collaboration with internal stakeholders.
• Apply basic on-page SEO principles and website performance best practices.
• Troubleshoot WordPress layout, formatting, and visual display issues.

Website hosting, server administration, security management, and backups are handled separately and are not responsibilities of this position.

3. Graphic Design, Animation, and Digital Media

• Create professional graphics for marketing campaigns and social media platforms, including LinkedIn, Facebook, Instagram, and X.
• Design website banners, promotional graphics, illustrations, icons, and infographics.
• Develop animated GIFs, short promotional videos, and motion graphics.
• Use Adobe Creative Cloud applications and HeyGen to develop and refine multimedia assets.
• Prepare images and animations optimized for websites, social media, and digital marketing.
• Maintain consistent branding and visual standards across all marketing materials.
• Adapt graphics and animations to the technical and dimensional requirements of different digital platforms.
• Collaborate with the marketing team to transform supplied content, campaign concepts, and instructions into compelling visual materials.
• Revise and refine creative assets based on internal feedback.

Marketing campaign strategy, copywriting, and content development are handled by the marketing team.

4. AI-Assisted Design and Creative Production

ASL Consulting actively integrates artificial intelligence into its design, development, and marketing workflows. The successful candidate must be comfortable using AI technologies as everyday productivity and creative tools.

Responsibilities include:

• Use OpenAI tools, including ChatGPT, to support design ideation, HTML/CSS prototyping, creative workflows, and visual content production.
• Use Anthropic Claude to assist with design research, front-end development tasks, creative planning, and workflow efficiency.
• Use HeyGen to create and refine AI-assisted promotional videos, animated presentations, and other relevant marketing video content.
• Combine AI-generated materials with Adobe Creative Cloud applications to produce professional, polished deliverables.
• Review, edit, and refine AI-generated code, graphics, and multimedia assets rather than relying on unverified AI output.
• Identify opportunities to accelerate design production and improve consistency through AI-assisted workflows.
• Stay informed about emerging AI technologies and apply relevant improvements to existing processes.
• Follow company requirements for confidentiality, intellectual property, and responsible AI usage.

Required Qualifications and Skills

Technical Skills

• Minimum 3 years of professional experience in web design, UI/UX design, front-end interface development, or a closely related discipline.
• Strong proficiency in HTML5 and CSS3, including the ability to create functional, responsive mockups and reusable styles.
• Solid understanding of responsive web design, modern browser capabilities, and cross-browser compatibility.
• Experience working with Bootstrap or similar responsive front-end frameworks.
• Working knowledge of JavaScript and jQuery, sufficient to understand and demonstrate front-end interactions.
• Practical experience with WordPress website design, customization, page creation, and content management.
• Ability to produce implementation-ready design assets and collaborate effectively with software developers.
• Understanding of UI/UX principles, usability, navigation, accessibility, and visual consistency.
• Experience optimizing images, graphics, and other assets for web performance.

Design Software and AI Proficiency

Required:

• Proficiency with Adobe Creative Cloud and the applications relevant to graphic design, image editing, animation, and video production.
• Practical experience with Adobe applications such as Photoshop, Illustrator, After Effects, and Premiere Pro, as applicable to the work.
• Proficiency with OpenAI tools (ChatGPT) for creative production, design assistance, and HTML/CSS-related tasks.
• Proficiency with Anthropic Claude for AI-assisted design, research, and technical workflows.
• Proficiency with HeyGen for AI-assisted video creation and multimedia production.
• Ability to combine traditional design techniques with AI-generated assets to produce high-quality deliverables.
• Ability to independently evaluate, edit, and improve AI-generated results.

Additional software:

• Free design, prototyping, animation, and creative tools may be used when appropriate.
• Familiarity with other professional design applications is welcome but not mandatory.
• Candidates must be comfortable working primarily with the company's existing licensed software and approved free tools.
• Additional paid software subscriptions are not required for this position.

Design and Creative Skills

• Strong visual design abilities, including typography, layout, colour selection, composition, and branding.
• Proven experience creating professional digital graphics and social media marketing assets.
• Ability to produce animations, animated graphics, and short-form promotional video content.
• Excellent attention to detail and commitment to delivering polished, professional work.
• Ability to prepare graphics and multimedia for multiple platforms while maintaining consistent visual quality.

Professional Skills

• Strong written and verbal communication skills in English.
• Ability to collaborate effectively with software developers, marketing professionals, and other team members.
• Ability to work independently in a remote environment with minimal supervision.
• Strong organizational and time-management skills.
• Ability to manage multiple assignments and meet agreed deadlines.
• Willingness to learn new technologies, design methodologies, and AI tools.
• Creative problem-solving abilities and a proactive approach to improving products and processes.

Preferred Qualifications

The following qualifications would be considered assets but are not mandatory:

• Experience designing interfaces for enterprise business applications or SaaS products.
• Familiarity with applications developed using ASP.NET Core MVC, Razor Pages, or Blazor.
• Experience maintaining design systems, reusable component libraries, or standardized UI styles.
• Experience with additional free or open-source design, animation, and prototyping tools.
• Familiarity with WordPress page builders such as Elementor or Gutenberg.
• Knowledge of WCAG accessibility guidelines and modern web design standards.
• Experience working with Agile/Scrum development teams.
• Experience building efficient creative workflows that combine Adobe Creative Cloud and AI tools.
• French language proficiency.

Portfolio Requirement

Candidates should provide examples demonstrating their capabilities in the following areas:

• Application UI/UX Design: Web application interfaces, dashboards, business application screens, or similar projects.
• HTML/CSS Implementation: Functional mockups, responsive layouts, or examples of front-end design work.
• WordPress Websites: Websites or landing pages the candidate has designed, customized, or maintained.
• Digital Media: Marketing graphics, social media designs, animations, GIFs, or short promotional videos.
• AI-Assisted Creative Work: Examples of projects using ChatGPT, Claude, HeyGen, or other AI tools, with an explanation of the candidate's contribution.

We are particularly interested in candidates who can demonstrate the ability to move beyond visual concepts and deliver practical HTML/CSS implementations suitable for integration into business applications.

Contract Details

Employment Type: Part-Time Contract

Contract Duration: 3–6 months

Work Location: Hybrid remote

In-Person Meetings: Occasional meetings in Toronto, Ontario; ability to attend is an asset

Experience: Minimum 3 years

Language: English required; French is an asset

Compensation: Commensurate with experience