Record Canada is a leading provider of automated pedestrian door solutions, dedicated to delivering exception customer experiences. We are seeking a motivated Inside Technical Sales Representative to drive sales growth and support customers with technical product solutions. This role combines relationship building, consultative selling, and product expertise to identify customer needs, provide recommendations, and deliver exceptional service in a fast-paced environment
The Role:
The Inside Technical Sales Representative is responsible for providing technical and commercial support to the Sales Directors and customers across Record Canada's key market segments, including Automatic Door Distributors, Contract Hardware, and Wholesale.
This role serves as a central resource for product expertise, customer support, training, special projects, pricing administration, and digital sales initiatives. The successful candidate will develop a thorough understanding of Record Canada's products, customers, and sales processes while supporting the continued growth of the business.
Key Responsibilities:
Product Training & Development
- Deliver product training for customers, installers, and internal teams in person, virtually, and on-site.
- Create and update training materials, including presentations, manuals, videos, and e-learning content.
- Support AAADM training and certification programs.
- Assess training effectiveness and provide ongoing refresher training.
- Maintain expertise in product lines, new product launches, industry codes, standards, and market trends.
Technical Sales Support
- Provide technical product support to customers, installers, and sales teams.
- Assist with product selection, specifications, quotations, and application recommendations.
- Coordinate custom solutions with internal departments.
- Resolve customer inquiries, technical challenges, and product-related issues.
- Build relationships with industry associations and standards organizations.
Sales & Business Development Support
- Partner with Sales Directors on business development initiatives and strategic projects.
- Participate in customer meetings and support key customer accounts.
- Assist with pricing administration and sales opportunity follow-up.
- Conduct market research and competitive analysis to support sales growth.
Digital & Process Improvement
- Support the adoption and enhancement of digital sales tools and web-based platforms.
- Assist with AI initiatives and process improvement projects.
- Identify opportunities to improve customer experience and operational efficiency.
- Maintain accurate customer and sales activity records within CRM systems.
Collaboration & Communication
- Collaborate with Product, Sales, and Customer Success teams to ensure accurate and current product information.
- Support product launches and communicate updates across internal and external stakeholders.
Travel
- Travel throughout Canada (approximately 30%) to:
- Deliver customer and partner training.
- Support sales meetings and strategic customer visits.
- Attend industry events, trade shows, and certification programs.
What You Will Need:
Education & Experience
- Bachelor’s degree preferred in Business, Engineering, Technical Sales, Marketing, or a related field.
- 3–5 years of experience in training, technical sales, customer service, or a related role.
- Experience in the automatic door, building products, construction hardware, or industrial distribution industries is an asset.
Technical Knowledge
- Strong mechanical, electro-mechanical, and technical aptitude.
- Knowledge of automated entrance systems is preferred.
- Ability to quickly learn, understand, and communicate complex product information.
- Proficient with Microsoft Office, CRM systems, webinar platforms, and digital sales tools.
- Comfortable leveraging emerging technologies, including AI applications.
Training & Communication Skills
- Strong presentation, facilitation, and customer-facing communication skills.
- Ability to translate technical concepts into clear, practical training.
- Experience developing training content and instructional materials; instructional design experience is an asset.
- Video production, graphic design, and multilingual capabilities are considered assets.
Professional Competencies
- Strong customer focus and relationship-building skills.
- Excellent organizational, analytical, and problem-solving abilities.
- Ability to manage multiple priorities and work independently or collaboratively.
- Professional, results-oriented, and committed to continuous improvement.
Language & Travel Requirements
- Fluent in English (written and verbal); French is a strong asset.
- Valid driver’s license and ability to travel throughout Canada (approximately 30%).
- Flexibility to support training, customer events, and trade shows outside regular business hours as needed.
Why Join Us?
- Opportunity to be a key contributor to Record USA's sales growth and customer success.
- Collaborative and supportive team environment with industry-leading products and solutions.
- Competitive salary, commission opportunities, and comprehensive benefits package.
- Ongoing training and professional development to strengthen your technical and sales expertise.
- Career advancement opportunities within a growing organization.
If you are a driven sales professional with a passion for building customer relationships, solving technical challenges, and delivering results, we invite you to apply and join the team at Record USA!
We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.
As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.
As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.
