Role Profile
Vice President, Retail Branches
Reporting to the Chief, Retail & Wealth Officer, the Vice President, Retail Branches is a member of the senior leadership team. They are responsible for contributing to the development of strategies and for the development and execution of operational and business plans which support Assiniboine Credit Union / Caisse Assiniboine (ACU) in achieving its strategic goals in support of ACU’s vision, mission, purpose and aligned with ACU’s values.
As a senior leader, this role is key to supporting ACU’s commitment to rural and agricultural communities, francophone services and values-based banking and ACU’s triple bottom line accountability to people, planet and prosperity.
KEY ACCOUNTABILITIES
Leadership
- Lead, develop and mentor high-performing teams to achieve and exceed expectations while coaching employees to realize their professional development goals.
- Engage with purpose, lead by example, provide feedback, coach, commit to regular one-on-ones and team meetings.
- Develop effective working relationships with internal partners across all departments, acting as One Assiniboine to achieve strategic goals.
- Maintain overall department service levels and standards, ensuring team capabilities support the delivery and execution of strategic and operational plans.
- Actively demonstrates commitment to continuous improvement.
- In partnership with the Chief Officer, act as a support resource to ACU’s Board of Directors and/or Committees of the Board, undertaking reviews, developing reports, recommendations and policies for Board/Committee consideration.
- Champion ACU’s commitment to rural and agricultural communities, francophone services, values-based banking, respectful workplace and diversity, equity and inclusion.
- Act as an ambassador of ACU by being visible in the organization and the community in support of corporate and community initiatives.
- Identify and leverage opportunities to engage in the promotion of ACU products and services.
Advice & Service Delivery
- Responsible for a geographic retail branch portfolio and team
- Is an engaged and active member of local business and community events
- Proactively identifies and acts upon opportunities beyond retail branches; partnering with the appropriate teams including agriculture, business, community, wealth management, and others to solicit referrals as appropriate.
- Act as a change agent to advance strategic objectives and shift the culture towards proactive advice and service delivery.
- Act as a voice for the member, seeking to identify and remove member pain points, contributing to a consistent and compelling member experience.
- Consistently deliver business results through the achievement of KPIs and support business partners in achieving collective success.
- Leverage member survey feedback, local market data, and industry research to identify areas of opportunity to consistently improve the member experience.
- Resolve escalated member complaints with urgency and encourage first point of contact complaint resolution.
- Ensure needs-based and advice-based sales practices are adhered to in member interactions and the achievement of all sales objectives.
Strategic, Operational and Business Planning & Execution
- Contribute to the development of strategic and operational plans.
- Lead and/or participate in strategic and operational planning processes.
- Lead and/or support cross-functional project teams.
- Responsible for the development and execution of annual business plans in support of ACU’s strategic plan.
- Own the annual departmental budget process, manage expenses within budget including all capital, operating and personnel expenditures.
- Implement workforce plans aligning resources based on member needs and preferences and using data to inform decisions.
- Responsible for the development, maintenance and quality of all partner, supplier and vendor relationships associated with the position.
- Keep well informed of financial services industry trends and local market conditions and other relevant matters to inform strategic, operational and business planning.
Regulation & Compliance
- Accountable for the development, implementation and ongoing review of relevant management policies and procedures.
- Accountable for ensuring team follows all corporate policies and procedures and reporting is completed as required.
- Accountable for team adherence to all compliance, risk management, regulatory and legislative requirements.
- Support internal and external auditors and/or regulators in the completion of regular and special reviews and audits and ensure accountability to resulting action plans.
EDUCATION & EXPERIENCE
This position requires a related degree plus ten years of cross-functional experience with a minimum five years in management or an equivalent combination of education and experience. Financial services sector experience and experience coaching successful sales teams is required. Advanced reading, writing and oral skills in both official languages, English and French, are preferred.
KNOWLEDGE, SKILL & ABILITY (KSA) PROFILE
This role requires demonstrated success in all of ACU’s core competency areas including:
- Leading Self
- Member Service
- Delivering Results
- Communication
- Change
- Team Leadership
- Problem Solving & Decision Making
- Organizational Acumen
- French language skills are highly valued and would be beneficial in this role.
In addition, Vice President, Retail Branches:
- Is energetic, authentic, passionate, motivated and strategic.
- Is described by others as clear, focused and driven.
- Doesn’t shy away from challenging conversations.
- Is excited to introduce and champion innovative and progressive approaches, processes, tools and systems in a digital context to advice and service delivery teams.
- Has a successful history of executing on plans that resulted in exceptional member or customer experiences throughout an organization.
- Is dedicated to quality coaching and professional development, supporting others to be effective team leaders and people managers.
- Has a successful history of executing on operational projects, plans and initiatives and track record of supporting individual and team development.
- Has a good understanding of banking technology and operations practices as well as current and emerging regulatory requirements.
- Applies a broad and strategic organizational perspective to thinking, problem-solving, and decision-making.
- Builds strong, balanced, reciprocal cross-functional relationships irrespective of hierarchy inside ACU and builds mutually valuable networks outside ACU and the credit union system.
- Operates at the highest standard of ethical behavior as a leader by example.
- Demonstrates well-developed sensitivity to the cultural dynamics of a merged organization, capable of effectively navigating and integrating organizational cultures.
- Champions a commitment to quality service, competitive positioning and convenient solutions in urban, rural and agricultural communities.
- Understands the vital role the Francophone community plays in the vibrant tapestry of Manitoba and Canada and is dedicated to delivering on our commitment to provide continued access to services to Francophone members in French.
- Demonstrates a personal and professional connection with ACU’s money doing more purpose, integrates values based leadership and triple bottom line accountability in day to day work.
About this opportunity:
- This position is based on a 37.5-hour work week.
- This is a hybrid role, requiring a combination of remote work and in-office work at Head Office, located at 540 St. Anne's Road, Winnipeg, MB.
- The position offers a competitive total compensation package, including health and dental benefits, a matched pension plan, and vacation.
- This position requires periodic travel to retail branch locations throughout Manitoba, including rural and regional communities. Candidates must possess a valid driver's licence and have access to reliable transportation.
WHO WE ARE?
As a Certified B Corporation® and one of Manitoba’s Top Employers (2024), the culture at Assiniboine Credit Union / Caisse Assiniboine is supportive of the individual while focused on the greater community. With the widest geographic reach of any credit union in Manitoba, you’ll be motivated by shared values and encouraged to always think about how, through financial sustainability, we can do more for our members, our employees and our community.
Choosing to work at Assiniboine Credit Union means that you’ll be working for a uniquely Manitoban credit union that:
- puts people, planet and prosperity first,
- values diversity and inclusion,
- is committed to serving its urban, rural, agricultural, and Francophone communities,
- is focused on social and environmental responsibility,
- supports employees through training programs and long-term career development,
- offers a competitive total compensation program which includes bonuses, a matched pension program, and health and dental benefits.
If doing things differently and doing more is part of who you are, join us on a rewarding journey where your personal aspirations and career goals can align.
If you are interested in applying for the Vice President, Retail Branches role, please submit your application and updated resume by Friday, November 20, 2026, at 4:00 p.m.
We thank everyone who applies, but only candidates selected for an interview will be contacted.
We are committed to workforce diversity and actively recruit people with diverse backgrounds, experiences, and perspectives reflecting the community in which we live and work. Applicants may request reasonable accommodation related to the materials and activities used throughout the selection process.
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