ROLE OVERVIEW
Reporting to AVP Wealth or Manager, Wealth Advisors, the Wealth Advisor contributes positively to the bottom line of ACU Wealth Management by playing a key role in providing financial advice and building relationships among our current and new Aviso Mutual Fund members. This position will be proactive in cross-selling new business to our current members, will be required to create an annual business plan to build the business, and will provide financial planning and investment recommendations to our membership. This role supports Assiniboine Credit Union/ Caisse Assiniboine (ACU)’s commitment to rural and agricultural communities, francophone services, values-based banking and ACU’s triple bottom line accountability to people, planet, and prosperity.
KEY ACCOUNTABILITIES:
- Responsible for Member Investment, wealth planning and advice
- Management and servicing of a book of business
- Work to educate all other areas of the organization on wealth and to assist in referral flow of the Wealth Management Business.
- Offer financial planning and refer members to appropriate levels of Wealth service or Insurance advisor when required.
- Provide exceptional experience to our mid-tier Wealth members
- Identify and leverage opportunities to engage in the promotion of ACU products and services through referrals to our partners
- Model ACU's commitment to rural and agricultural communities, francophone services, and values-based banking, respectful workplace and diversity, equity and inclusion.
- Act as an ambassador of ACU by being visible in the organization and the community support of corporate and community initiatives.
- Be open to and provide consistent feedback, remaining committed to continuous improvement in ACU's core competencies.
- Responsible for ensuring all regulatory requirements are met including KYP and KYC and operating within the guidance of our organization and our Wealth Mgt Firm, Aviso, and expectations for compliance and product shelf.
- Proactively develops and manages a portfolio of member relationships, assesses and anticipates individual member needs to maximize member relationships; develops a portfolio and contact management plan; conducts regular portfolio reviews with the member.
- Responsible for assisting members in clarifying their individual or corporate financial goals and objectives in both their short-term and long-term perspective by assessing risk tolerance levels, analyzing financial information and delivering solutions.
- Responsible for identifying and assessing potential needs of members and working in collaboration with other specialists in addressing these needs
- Completes wealth planning (or financial planning if applicable) to develop investment strategies for members and provides financial advice on wealth management, insurance, tax planning, investment and retirement planning, and estate planning; refers members with complex financial planning needs to the Wealth Planner/Senior Wealth Advisor.
- Responsible for meeting with existing members on a regular basis, typically once a year to assess and adjust their wealth plan (or financial planning if applicable)
- Responsible for developing new business from existing members, external centers of influence, and branch sources
- Facilitates referrals and the follow-up for financial services not directly sold or delivered by this role; actively refers business opportunities to appropriate operational areas of our organization
- Responsible for maintaining awareness of market conditions, new product offerings, taxation changes and service features available
- Responsible and accountable for ensuring that all compliance and policy guidelines are adhered to and that every member has a clear understanding of the terms and conditions and potential risks of their investments
- Responsible for cooperating with our partners at our wealth Mgt firm Aviso to ensure our members have a seamless wealth experience.
QUALIFICATIONS
Education and experience
The competencies for this position would typically be acquired through the completion of post-secondary education in a business-related field, along with two to three years of job-related experience in the financial sector, or an equivalent combination of education and experience. A valid Mutual Funds license; PFP/CFP/QAFP designation and completion of the Canadian Investment Funds (IFIC) course or the Canadian Securities Course (CSC) is required for this role.
Key Occupational Skills:
- Strategic thinker with the demonstrated ability to understand and analyze member needs, develop and recommend appropriate products and services to support member’s financial success
- Strong interpersonal, verbal and presentation skills with the ability and passion to engage with others authentically, establish trust, and build long-lasting relationships
- Experience and comfort with a fast-paced, complex work environment, and the ability to manage multiple and shifting priorities simultaneously, with an orientation toward delivering results.
- Self-starter with ability to work independently & in a team environment
- Previous work experience in a financial institution is required
- Strong computer application skills required; must be familiar with Microsoft Office Suite
- Knowledge of Credit Union products and services is an asset
- Knowledge of Credit Union policies, procedures and operations is an asset
Location: This position will work primarily from our Provencher Branch, located at 205 Provencher Blvd, Winnipeg, MB R2H 0G4, CAN. However, the successful candidate must be flexible to travel to other Winnipeg branches to meet with members as required.
WHO WE ARE?
As a Certified B Corporation® and one of Manitoba’s Top Employers (2024), the culture of Assiniboine Credit Union is supportive of the individual while focused on the greater community. You’ll be motivated by shared values and encouraged to always think about how, through financial sustainability, we can do more for our members, our employees and our community.
Choosing to work at Assiniboine Credit Union means that you’ll be working for an organization that:
- puts people, planet and prosperity first,
- values diversity and inclusion,
- is focused on social and environmental responsibility,
- supports employees through training programs and long-term career development,
- offers a competitive total compensation program which includes bonuses, a matched pension program, and health and dental benefits.
If doing things differently and doing more is part of who you are, join us on a rewarding journey where your personal aspirations and career goals can align.
If you are interested in applying for this position, please submit your application by Tuesday, October 13, 2026, at 4:00 pm.
We thank everyone who applies, but only candidates selected for an interview will be contacted.
We are committed to workforce diversity and actively recruit people with diverse backgrounds, experiences, and perspectives reflecting the community in which we live and work. Applicants may request reasonable accommodation related to the materials and activities used throughout the selection process.
