Manager, Marketing & Community Impact

About Atlantic Edge Credit Union

We’re a cooperative - a small point, but a big difference. With over 24,000 members and $500 million in assets, Atlantic Edge Credit Union empowers the people and communities we serve by providing financial services and advice built on honesty, fairness, and trust. Being a cooperative means our members are also our owners - which means what’s good for you, is good for us.

From everyday banking needs such as chequing and savings accounts to investments, credit cards, mortgages, loans, and business banking, we offer the products and services our members need to achieve their financial goals.

But we’re more than a financial institution - we're a community partner committed to making a difference in the lives of our members and beyond. Every day, we work to create a brighter future for all, one financial milestone at a time.

If you're looking to build a meaningful career with an organization that values collaboration, inclusion, and community impact, we'd love to hear from you.

About the Location

Work from any of our 16 branch community locations: Port aux Basques, Doyles, Jeffrey's, St. George's, Corner Brook, Deer Lake, Port Saunders, St. Anthony, L'Anse au Loup, Mary's Harbour, Happy Valley-Goose Bay, Carmanville, Triton, Gander, Fogo, or Mount Pearl.

Travel throughout our service area may be required from time to time.

About the Opportunity

Do you love turning big ideas into meaningful results? Are you energized by building strong brands, creating community impact, and helping organizations grow? If so, this could be the opportunity you've been waiting for.

Reporting to the Chief Operating Officer, the Manager, Marketing and Community Impact leads Atlantic Edge Credit Union's marketing, brand, community impact, sponsorship, and stakeholder engagement strategies. Working closely with branch teams, operational leaders, community partners, and external agencies, you'll help strengthen our brand, grow member engagement, and support organizational success across Newfoundland and Labrador.

In this role, you’ll:

• Shape and execute the Credit Union's marketing and brand strategies
• Lead integrated advertising, promotional, digital, social media, and member engagement campaigns
• Partner with branch and operational teams to support growth, member acquisition, and retention initiatives
• Provide leadership for sponsorships, donations, grants, financial literacy programs, and community investment activities
• Build strong relationships with community organizations, stakeholders, and external marketing partners while providing strategic direction and oversight
• Use campaign performance, member insights, market intelligence, and competitor activity to inform strategic decision-making
• Manage the marketing and community impact budget and support annual business planning processes
• Prepare reports, presentations, and recommendations for senior leadership and governance audiences
• Lead, coach, and develop a high-performing Marketing and Community Impact team
• Ensure the consistent application and protection of the Atlantic Edge brand across all channels and locations

This is a unique opportunity for a marketing leader who wants to make a tangible difference, both within the organization and across the communities we serve.

About You

You're a strategic thinker, relationship builder, and natural leader who enjoys turning ideas into action. You combine marketing expertise with a genuine passion for community impact and understand how to use data, creativity, and collaboration to drive results.

To be successful in this role, you will bring:

• A Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or a related field
• A minimum of seven years of progressive experience in marketing, communications, brand management, or a related discipline
• At least three years of leadership experience, including coaching, developing, and leading employees
• Experience developing marketing strategies, leading campaigns, managing budgets, and evaluating performance using data and analytics
• Strong communication, presentation, project management, and organizational skills
• The ability to build effective relationships and collaborate across departments, communities, and external partnerships
• Strategic thinking, business acumen, and analytical problem-solving skills
• A results-oriented approach and the ability to balance strategic leadership with hands-on execution in a fast-paced environment
• A passion for community engagement and creating meaningful impact

Experience within financial services, credit unions, cooperative organizations, or other regulated industries will be considered a strong asset.

About the Benefits

At Atlantic Edge, we believe investing in our people is just as important as investing in our communities. In addition to a competitive salary of $83,600 - $98,300 (commensurate with qualifications and experience), you'll enjoy a range of benefits and programs designed to support your health, wellbeing, professional growth, and financial future, including:

• Flexible health and dental benefits with a minimum 60% employer contribution, plus life insurance, AD&D coverage, EFAP, and virtual healthcare services
• Defined Contribution Pension Plan with employer matching on a minimum 6% employee contribution
• Generous vacation, sick, volunteer, and personal leave
• Performance-based incentives
• Tuition and professional development support, along with a culture of continuous feedback, coaching, and career growth
• Flexible work arrangements, including hybrid and telework options where operationally appropriate
• Employee banking and lending perks
• A collaborative, community-focused culture with regular employee and volunteer events

Interested in Applying?

Atlantic Edge Credit Union is committed to providing an inclusive and accessible recruitment experience for all candidates. If you require an accommodation or experience barriers while completing an application, please contact Human Resources at humanresources@aecu.ca. We welcome your feedback and are committed to continually improving accessibility for all candidates.

Atlantic Edge Credit Union values diversity in the workplace and is committed to the principle of Employment Equity. We are an equal opportunity employer and encourage the recruitment and promotion of Indigenous Peoples, persons with disabilities, members of visible minority groups, and women, to help ensure equitable representation at all levels.

The successful candidate must be legally eligible to work in Canada and, where applicable, possess a valid work or study permit.

Please note that all offers of employment are conditional upon the approval of an Individual Bond Application, which includes a criminal record check and credit check.