Sales Director, Canada

Role Type

Within Canada • Permanent • Full-time • Manager

Description

Aurora Expeditions is seeking an experienced Sales Director, Canada to drive commercial growth across the Canadian market. Reporting to the Vice President of Sales, North America, you will lead business development initiatives, strengthen strategic trade partnerships, and expand Aurora’s presence across retail, wholesale, host agency, consortia, and luxury travel channels.

This is an exciting opportunity for a commercially astute sales professional with strong industry relationships and a proven track record of delivering revenue growth.

What You’ll Be Doing

• Develop and execute a growth strategy for the Canadian market.
• Build and expand relationships with key travel advisors, agencies, wholesale partners, and industry stakeholders.
• Identify and convert new business opportunities that deliver sustainable revenue growth.
• Lead commercial negotiations and strategic partnership discussions.
• Represent Aurora Expeditions at industry events, trade shows, webinars, and partner engagements.
• Manage and grow a portfolio of strategic accounts.
• Provide market intelligence and competitive insights to support commercial decision-making.
• Collaborate with sales, marketing, product, and leadership teams to achieve shared business objectives.

About You

• 8+ years’ experience in sales, business development, or strategic account management within the travel industry.
• Strong understanding of the Canadian travel trade landscape.
• Established relationships across travel advisor, host agency, wholesale, consortium, or luxury travel networks.
• Demonstrated success achieving sales targets and driving revenue growth.
• Exceptional communication, presentation, negotiation, and relationship-building skills.
• Highly self-motivated with the ability to work independently across a geographically dispersed territory.
• Experience with CRM systems, sales reporting, and pipeline management.
• Willingness to travel regularly throughout Canada and North America.

Highly Regarded

• Experience in luxury, expedition, adventure, cruise, or polar travel.
• Existing relationships with high-performing luxury travel advisors and agencies.
• Experience developing co-operative marketing initiatives and strategic partner campaigns.

Why Aurora Expeditions?

Aurora Expeditions is an award-winning expedition travel company known for immersive, small-ship adventures to some of the world’s most remarkable destinations. We are driven by a passion for exploration, conservation, education, and delivering extraordinary guest experiences.

If you’re a commercially driven sales professional looking to make an impact in a growing and purpose-led organisation, we’d love to hear from you.

Company Overview

• Aurora Expeditions is an Australian owned adventure company specialising in small group voyages to the Polar Regions and other wild and culturally immersive destinations for over 35 years. A world leader in expedition cruising, we offer passengers the chance to have an intimate experience of the destination, with the support of passionate experts in their field and flexible, innovative itineraries. We strongly encourage diverse candidates to apply from all backgrounds, including Indigenous Peoples, people with disabilities, people of all genders, sexual orientations, races, ethnicities, and ages. As a B Corp, we’re committed to Justice, Equity, Diversity, and Inclusion and to building a workplace grounded in fairness, belonging, and respect. If you require any adjustments or support during the recruitment process, please let us know as we’re happy to help.