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AutoCanada

Assistant Sales Manager - Waterloo Honda

Waterloo, ON, Canada

$90,000 to $125,000 CAD / year

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Job details

Pay: $90,000 to $125,000 CAD / year
Apply by: Nov 26, 2026
Experience: A minimum of 3-5 years of experience in automotive dealership sales management
Posting language: English
Posted: Oct 27, 2026

Original job description

Join the ride!

Position : Assistant Sales Manager

Dealership: Waterloo Honda

Location: Waterloo, Ontario

Classification: Full Time, Immediate Hire

Waterloo Honda is proud to be a part of the AutoCanada dealership network. AutoCanada is the largest Canadian owned and publicly traded automotive dealer group operating in Canada and the US. We are innovative, data-driven and our commitment to our Team Members, customers and operational excellence fuels our success.

We find opportunities to reward high-performers regularly and are looking for managers that empower and motivate their teams to do their very best. We want someone whose values align with our own and can support our people-driven culture of learning and continuous development. Working here is fast-paced, non-stop, and a little unpredictable - and we love it.

Your area of focus.

This role focuses on driving sales performance for new and pre-owned vehicles through strategic planning and team leadership. The successful candidate will implement marketing initiatives, ensure high conversion rates from leads to sales, and foster strong client relationships while maintaining a compliant and safe work environment. A minimum of 3-5 years in automotive sales management and strong interpersonal skills are essential for achieving both financial results and team development goals.

What drives your day-to-day?

Execute the established the short, medium, and long-term sales objectives for new and pre-owned vehicle sales
Develop and implement sales plans for your team to enable achieving monthly and annual goals
Contribute ideas to and participate in the development and implementation of the dealership’s marketing and advertising initiatives
Be accountable for ensuring the successful conversion of iLeads to sales
Monitor performance metrics related to your team including sales and customer experience metrics
Develop and maintain relationships with our valued clients to further promote the dealership’s brand within the market
Assist in the development and implementation of strategies for growth
Curate an exceptional client experience
Develop a strong team to fully execute on the sales strategy for dealership
Develop and encourage strong working relationships with all associates and stakeholders
Deliver on financial results while ensuring compliance with company policies and corporate governance
Promote professional development within a team environment ensuring associates are held accountable
Lead, demonstrate and champion a healthy and safe work environment ensuring that all safety standards, policies, procedures and compliance requirements are communicated, implemented and followed
Other duties as assigned

What Are The Must-haves…

A minimum of 3-5 years of experience in automotive dealership sales management
Post-Secondary education in a related discipline would be considered an asset
Must have some experience in a leadership role
Strong understanding of dealership accounting practices, budgeting and expense management
Ability to be professional and deliver exceptional service to clients
Excellent people management skills such as leadership, team development, interpersonal, coaching, mentoring, and supervisory skills
A well-defined sense of diplomacy, including negotiation and conflict resolution skills
Excellent verbal/written communication combined with the ability to interact and gain the support of senior leadership and other decision makers
Strong organizational and time management skills
Ability to manage priorities, perform a variety of tasks and meet required deadlines and targets
A person of high integrity who is trusted by others and consistently honors their commitments
Detail oriented, self-motivated and resourceful
Results-driven and career focused individual with an entrepreneurial spirit and a strong desire to be successful
Experience using CRM systems or other automotive software systems would be considered an asset
Understanding of Provincial Safety code requirements for dealerships

The Perks.

Competitive Compensation and Benefits Package
Employee Vehicle Purchase & Service Plans
Employee and Family Assistance Programs
Company-wide appreciation events and contests throughout the calendar year
Professional development and the opportunity to grow your career

And those are just the basics. We strive every day to create a workplace culture that embraces diversity and inclusivity, ensures fairness and equal opportunities, and fosters a sense of belonging for all Team Members. As an equal opportunity employer, we actively support everyone in expressing themselves and reaching their full potential.

Compensation

The expected range of compensation for this position is $90,000 – $125,000 Commission - No base. This position is entirely commission-based and the expected compensation range reflects potential earnings based on historical performance and market conditions. Actual earnings will vary depending on individual performance, sales results, and other factors. No minimum or guaranteed level compensation is provided.

Can you picture yourself here already?

We hope so. It’s equally as important that you choose us as we choose you. Take a sneak peek at what we think makes this one of the best workplaces around.

If you think you’re a good fit to come along on our ride, apply now through our website at www.autocan.ca/careers. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Our commitment extends to reaching out to individuals from various backgrounds and identities. We do not discriminate based on gender identity, race, national origin, ethnicity, religion, age, sexual orientation, marital or family status, or mental/physical disabilities. AutoCanada is committed to collaborating with and providing reasonable accommodations to individuals with disabilities. If you need accommodation during the recruitment process, please inform your recruiter.

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More about this job

Responsibilities

Lead sales performance for new and pre-owned vehicles by setting sales plans, developing the team, monitoring results, and converting leads into sales. Build client relationships and deliver an exceptional customer experience while meeting financial goals and ensuring compliance with company policies and safety requirements.

Requirements

Requires 3–5 years of automotive dealership sales management experience and some leadership experience, along with strong people-management, communication, organizational, and negotiation skills. Candidates should understand dealership accounting, budgeting, and expense management; related post-secondary education and experience with CRM or automotive software are assets.

Skills

Automotive Sales Management
Sales Planning
Team Leadership
Marketing And Advertising
Lead Conversion
Client Experience
Performance Metrics
Budgeting And Expense Management
Dealership Accounting
People Management
Coaching And Mentoring
Negotiation
Conflict Resolution
Communication
Organizational And Time Management

Benefits

Competitive Compensation And Benefits Package
Employee Vehicle Purchase And Service Plans
Employee And Family Assistance Programs
Company-Wide Appreciation Events And Contests
Professional Development And Career Growth Opportunities

Visa sponsorship

Not detected in the job text

Keywords

Automotive Dealership
New Vehicle Sales
Pre-Owned Vehicle Sales
Sales Objectives
Sales Plans
Marketing Initiatives
Advertising
Lead Conversion
iLeads
Customer Experience
Client Relationships
Sales Performance Metrics
Dealership Accounting
Budgeting
Expense Management
CRM Systems
Automotive Software
Corporate Governance
Provincial Safety Code
Team Development
Coaching
Mentoring
Negotiation
Conflict Resolution

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