Regional Marketing Manager- Edmonton Store Support Centre Office
- AB, Canada
- Edmonton, AB, Canada
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Job details
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- Experience
- 3–5 years of experience in marketing, account management, or client services, ideally in automotive, retail, or a multi-location business.
- Posting language
- English
- Posted
Original job description
Position: Regional Marketing Manager
Location: Edmonton, AB
Classification: Full-Time, Immediate Hire
AutoCanada is one of Canada's largest automotive dealership groups, representing a broad portfolio of OEM brands across our 60+ stores from coast-to-coast. Our National Marketing team partners with our dealerships to drive real business results.
We're looking for a Regional Marketing Manager who enjoys building relationships, thinking strategically, and bringing great ideas to life. You'll understand each store's business challenges, bring the right marketing resources together to solve them, and build trusted relationships with dealership leadership.
You'll act as a strategic partner to your dealers and work alongside our Media, Design, Web, and Operations teams to turn business problems into strategic marketing solutions across digital, traditional, and marketplace channels that deliver measurable results.
What You'll Do
Build strong dealer partnerships
- Act as the primary marketing partner and trusted advisor to General Managers and dealership leadership across your portfolio.
- Hold regular, two-way planning conversations with every store.
- Identify opportunities to support dealerships through challenges, uncover areas for growth, and recommend solutions.
- Understand each dealership's goals, performance, and most important business challenges.
- Build recommendations that connect marketing investment, channels, creative, and timing to a defined store outcome.
- Look beyond monthly campaign themes to programs that create sustained value.
- Maintain a forward-looking plan for your brands, including OEM programs, dealership events, and upcoming challenges.
- Partner with your dedicated Media Buyer on strategy, channel mix, investment, and optimization.
- Bring clear context, objectives, and requirements to Design, Web, and Operations and leverage their expertise to shape unique solutions.
- Share monthly performance results and turn data into insight and recommended actions.
- Manage dealership marketing budgets and OEM co-op programs, and build business cases for incremental investment.
- Follow through on commitments, raise risks early, and adjust plans based on results.
- Keep Marketing leadership informed on brand performance, wins, challenges, and OEM changes.
- 3–5 years of experience in marketing, account management, or client services, ideally in automotive, retail, or a multi-location business.
- Strong understanding of digital marketing, including paid search, social, and website performance.
- Comfort working with data, reporting, and budgets, and the ability to turn numbers into clear recommendations.
- Experience building relationships with senior stakeholders and handling difficult conversations constructively.
- Strong planning and organization skills across multiple accounts and priorities.
- A collaborative approach to working with creative, media, and technical specialists.
- Automotive OEM or co-op program experience is an asset.
- A post-secondary degree or diploma in Marketing, Business, or a related field is preferred.
- Competitive Compensation and Benefits Package
- Employee Vehicle Purchase & Service Plans
- Employee and Family Assistance Programs
- Company-wide appreciation events and contests throughout the calendar year
- Professional development and the opportunity to grow your career
Can you picture yourself here already?
We hope so. It’s equally as important that you choose us as we choose you. Take a sneak peek at what we think makes this one of the best workplaces around.
If you think you’re a good fit to come along on our ride, apply now through our website at www.autocan.ca/careers. We thank all applicants for their interest; however, only those selected for an interview will be contacted.
Our commitment extends to reaching out to individuals from various backgrounds and identities. We do not discriminate based on gender identity, race, national origin, ethnicity, religion, age, sexual orientation, marital or family status, or mental/physical disabilities. AutoCanada is committed to collaborating with and providing reasonable accommodations to individuals with disabilities. If you need accommodation during the recruitment process, please inform your recruiter.
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Responsibilities
Serve as the primary marketing partner to dealership leaders, understand store goals and challenges, and develop strategic marketing plans across digital, traditional, and marketplace channels. Manage budgets and OEM co-op programs, coordinate with media, design, web, and operations teams, report performance, and adjust recommendations to deliver measurable business results.
Requirements
Candidates should have 3–5 years of experience in marketing, account management, or client services, ideally in automotive, retail, or a multi-location business. They should understand digital marketing, data, reporting, and budgets; be skilled at stakeholder relationships, planning, and collaboration; and preferably have a post-secondary credential in marketing, business, or a related field.
Skills
- Marketing Strategy
- Digital Marketing
- Paid Search
- Social Media Marketing
- Website Performance
- Marketing Analytics
- Budget Management
- OEM Co-Op Programs
- Account Management
- Stakeholder Management
- Campaign Planning
- Performance Reporting
- Cross-Functional Collaboration
- Business Case Development
- Project Prioritization
Benefits
- Competitive Compensation and Benefits Package
- Employee Vehicle Purchase and Service Plans
- Employee and Family Assistance Programs
- Company-Wide Appreciation Events and Contests
- Professional Development and Career Growth
Visa sponsorship
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Categories
- Marketing
- Management & Leadership
- Sales
- Data & Analytics
- Transportation
Keywords
- Automotive
- Dealership Marketing
- Marketing Strategy
- Digital Marketing
- Paid Search
- Social Media
- Website Performance
- Traditional Marketing
- Marketplace Channels
- OEM Programs
- Co-Op Programs
- Media Buying
- Marketing Budgets
- Performance Reporting
- Data Analysis
- Campaign Optimization
- Creative Services
- Dealer Partnerships
- Account Management
- Business Case Development
- Multi-Location Business
- Marketing Investment
- Dealership Events