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AutoCanada

Sales Associate - Waterloo Honda

Waterloo, ON, Canada

$50,000 to $100,000 CAD / year

Apply About employer

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Job details

Pay: $50,000 to $100,000 CAD / year
Apply by: Dec 5, 2026
Posting language: English
Posted: Nov 5, 2026

Original job description

Join the ride!

Position : Sales Associate

Dealership: Waterloo Honda

Location: Waterloo, ON

Classification: Full-Time, Immediate Hire

Salary: Anticipated earnings: $50,000-100,000K

Waterloo Honda is proud to be a part of the AutoCanada dealership network. AutoCanada is the largest Canadian owned and publicly traded automotive dealer group operating in Canada and the US. We are innovative, data-driven and our commitment to our Team Members, customers and operational excellence fuels our success.

Our dealership Team Members are at the heart of our success, building long-lasting, trust-based relationships with customers across Canada. Our national network provides opportunities and support to build the career that’s right for you. Working here is fast-paced, non-stop, and a little unpredictable - and we love it.

Your area of focus.

The Automotive Sales Consultant interacts with customers online, over the phone and in-person to guide them through the vehicle purchase process.With your outstanding communication and listening skills, you’ll help our customers select their perfect vehicle, negotiate terms to ensure that payment options meet their lifestyles, budgets, and expectations all while focusing on providing an exceptional experience. Our ideal candidate has at least 3 years of customer-facing experience, a “hunter” mentality with the ability to stay self-focused, and an impressive track record of building relationships to retain customers.

What drives your day-to-day?

Greet and assist customers entering the showroom floor, presenting a professional environment that supports automotive sales while ensuring customer satisfaction
Answer questions about new cars, used cars, vehicle performance, applications processes and financing for the clientele acting as a ‘subject matter expert’
Employ strong communication and interpersonal skills to build rapport when assisting potential customers with their vehicle selection and finalizing their payment terms
Maintain an up-to-date customer database to drive current and future automotive sales for the dealership
Present used and new cars through test drives, demonstrations, and dealership walk-throughs
Leverage negotiation skills without compromising customer satisfaction to carry out the sales process following dealership standards and policies
Send emails and make calls to prospective buyers in an effort to ensure that your daily calendar has the necessary amount of customer appointments to guarantee that productivity goals are being met
Follow up with previously sold clients to earn repeat and referral business while maintaining the highest customer satisfaction standards possible, striving for perfection with each transaction
Stay current on required dealer group and manufacturer training
Other duties as assigned by store leadership

What Are The Must-haves…

Must be 18 years of age or older to meet insurance requirements for operating a motor vehicle
Possession of authorized documentation required to gain employment, in addition to having a current, valid CA-issued Driver’s License and acceptable Driver’s Abstract
Must submit to and adequately pass a pre-employment background and MVR screen prior to employment
Open availability to work days, evenings, weekends, and some holidays knowing that employees are required to stay until the customer’s purchase is complete and their satisfaction ensured
High school diploma or equivalent required, bachelor’s degree preferred
3+ years of experience in a customer-facing role required with experience in retail, sales, marketing, and customer service being preferred
Ability to meet the physical demands of the position, which includes: standing, sitting, walking, bending, crouching, reaching, lifting, etc.
Excellent verbal and written communication skills with the ability to construct emails and messages in a professional and inviting manner
Has the competitive spirit, drive, outgoing personality, consistency, and resilience to meet monthly sales objectives while following a daily work plan

The Perks.

Competitive Compensation and Benefits Package
Employee Vehicle Purchase & Service Plans
Employee and Family Assistance Programs
Paid holiday and flex time for full time AutoCanada employees
Company-wide appreciation events and contests throughout the calendar year
Professional development and the opportunity to grow your career

And those are just the basics. We strive every day to create a workplace culture that embraces diversity and inclusivity, ensures fairness and equal opportunities, and fosters a sense of belonging for all Team Members. As an equal opportunity employer, we actively support everyone in expressing themselves and reaching their full potential.

Compensation

The expected range of compensation for this position is $50,000 – $100,000 Commission - No base. This position is entirely commission-based and the expected compensation range reflects potential earnings based on historical performance and market conditions. Actual earnings will vary depending on individual performance, sales results, and other factors. No minimum or guaranteed level compensation is provided.

Can you picture yourself here already?

We hope so. It’s equally as important that you choose us as we choose you. Take a sneak peek at what we think makes this one of the best workplaces around.

If you think you’re a good fit to come along on our ride, apply now through our website at www.autocan.ca/careers. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Our commitment extends to reaching out to individuals from various backgrounds and identities. We do not discriminate based on gender identity, race, national origin, ethnicity, religion, age, sexual orientation, marital or family status, or mental/physical disabilities. AutoCanada is committed to collaborating with and providing reasonable accommodations to individuals with disabilities. If you need accommodation during the recruitment process, please inform your recruiter.

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More about this job

Responsibilities

Assist customers online, by phone, and in person throughout vehicle selection and purchase, including answering questions, conducting demonstrations and test drives, and negotiating payment terms. Maintain customer records, prospect and schedule appointments, follow up with past customers to generate repeat and referral business, and complete required training.

Requirements

Applicants must be at least 18, have a valid Canadian driver's license and acceptable driving record, pass background and motor vehicle checks, and be available to work days, evenings, weekends, and some holidays. A high school diploma or equivalent is required, a bachelor's degree is preferred, and at least three years of customer-facing experience is required; strong communication, sales drive, and the ability to meet the role's physical demands are also expected.

Skills

Customer Service
Automotive Sales
Communication
Active Listening
Relationship Building
Negotiation
Sales Prospecting
Customer Database Management
Appointment Scheduling
Product Demonstrations
Financing Knowledge
Interpersonal Skills
Written Communication
Resilience
Time Management
Customer Retention

Benefits

Competitive Compensation And Benefits Package
Employee Vehicle Purchase And Service Plans
Employee And Family Assistance Programs
Paid Holidays
Flex Time
Company-Wide Appreciation Events And Contests
Professional Development
Career Growth Opportunities

Visa sponsorship

Not detected in the job text

Keywords

Automotive Sales
Vehicle Sales
New Cars
Used Cars
Customer Service
Customer Relationship Building
Sales Prospecting
Lead Follow-Up
Customer Database
Appointment Scheduling
Test Drives
Vehicle Demonstrations
Financing
Payment Negotiation
Customer Retention
Referral Business
Dealership
Manufacturer Training
Driver's License
Motor Vehicle Record
Background Check
Sales Objectives
Retail Sales
Marketing
Communication Skills

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