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Added 6 mins ago
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Talent Management Consultant
Accenture
Calgary, AB
- Full-time
…people the tools and roadmaps to do their best work. We create digital experiences employees love. And we teach companies how to grow great, forward-thinking leaders. Our approach and our…
Added 6 mins ago
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CCaaS Developer
Accenture
Montreal, QC
- Full-time
Build and configure virtual agents using Dialogflow CX, including intent design, entity management, and conversation flow development.
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Personal Banking Associate - L'Île-Perrot (18.75 hours)
TD
Notre-Dame-de-l'Île-Perrot, QC
- Part-time
…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
Added 21 mins ago
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Personal Banker
BMO
Waterloo, ON
- Full-time
Offers clients advice and guidance on available digital and self-serve options with the goal of making banking easy, simple, and fast.
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Senior DevOps Developer
Boeing
Richmond, BC · Vancouver, BC · CAN - Richmond, Canada
- Full-time
Boeing Vancouver is seeking a Senior DevOps Developer - within the Boeing Digital Services portfolio, reporting to the Manager of Software Development. This position is based in our…
Added 21 mins ago
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AI Development Manager
Boeing
Richmond, BC · Vancouver, BC · CAN - Richmond, Canada
- Full-time
Boeing Vancouver is seeking a AI Development Manager to join the Boeing Global Services (BGS) - Digital Services Technology organization, reporting to the Senior Manager of AI & Analytics.
Added 21 mins ago
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Manager, Analytics, Revenue, and Software Development
Scarborough Health Network
EO Head Office
- Full-time
Job Number: JR107483
Job Title: Manager, Analytics, Revenue, and Software Development
Department: EO ENHANCE Ontario - Data & Analytics
Job Category: Management
Hospital…
Added 21 mins ago
Project Manager
Zulu Alpha Kilo
Toronto, ON
We’re looking for an experienced, collaborative Project Manager to join our growing team and lead the planning, coordination and delivery of large-scale, integrated campaigns across teams,…
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Sr. Technical GEO/SEO Specialist
Borrowell
Remote, Canada
- $85,000 to $110,000 CAD / year
- Full-time
- Remote
Data and technical fluency: Google Search Console, GA4, Google Tag Manager, Semrush/Ahrefs, an LLM visibility tool (e.g., Profound), a BI tool like Looker, JavaScript rendering, crawl…
Added 21 mins ago
Manager, Identity Lifecycle Management
Scotiabank
Toronto, ON
Reporting to the Senior Manager, the Manager will lead a team of Security Analysts who perform access provisioning, audit reporting, and risk remediation related to Identity Management…
Added 21 mins ago
Site Supervisor - Willow Creek BC
Orica
Chetwynd, BC
It’s an exciting time to join us – we are shaping the future of mining through digital and automated technologies, embracing new ways of thinking, pioneering innovation and reimagining the…
Added 21 mins ago
Mammography Technologist - Repost
Winnipeg Regional Health Authority
Winnipeg, MB
…is committed to its employees' well-being and professional…
Added 21 mins ago
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Victim and Witness Services Coordinator
Government of Saskatchewan
La Ronge, SK
- Full-time
…Services office in a permanent full-time position reporting to the Manager, Victim/Witness Services in Meadow…
Added 21 mins ago
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BUSINESS ANALYST 311 #67732
City of Toronto
Toronto, ON
- Full-time
Reporting to the Manager, Business Transformation & Sustainment, the Business Analyst supports the planning and delivery of complex projects and initiatives across the Customer Experience…
Added 21 mins ago
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Semiconductor EDA/CAD/IT Engineer
StarIC
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Collaboration: Co-work with layout, digital, and system teams to optimize designs and create exceptional solutions.
Added 21 mins ago
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Marketing Manager
Shake Shack Canada
Toronto, ON
- $80,000 to $100,000 CAD / year
- Full-time
Campaign Development and Management: Plan, execute, and oversee marketing campaigns across multiple channels, including digital, social media, print, and events.
Added 22 mins ago
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Sales Manager - Western Canada
Holland Imports Inc.
Surrey, BC
- Full-time
The Sales Manager (West)’s primary responsibility is to maximize the Company’s sales performance as measured by revenue, gross margin growth, and gross margin contribution in BC, Alberta,…
Added 36 mins ago
BUSINESS ANALYST 311
City of Toronto
Toronto, ON
Reporting to the Manager, Business Transformation & Sustainment, the Business Analyst supports the planning and delivery of complex projects and initiatives across the Customer Experience…
Added 36 mins ago
HG
Communications Manager
Hypertec Group
QC · St-Laurent, QC
- Full-time
Hypertec is seeking a Communications Manager to join our Marketing team in Montreal. If you are motivated, collaborative, and aligned with our values, we would love to hear from you.
Added 36 mins ago
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Assistant Branch Manager
Royal Bank of Canada
Surrey, BC
- Full-time
As an Assistant Branch Manager, you motivate and coach a high-performing team of Advisors in a dynamic, high-volume, and rewarding marketplace, while establishing and achieving team…
Added 36 mins ago
RB
Senior Relationship Manager, Real Estate, SME
Royal Bank of Canada
Blainville, QC
- Full-time
…acquisition takes centre stage. Your finely honed solution-development skills, combined with your innate salesmanship talent, portfolio management expertise, and knack for client service,…
Added 36 mins ago
RB
Manager Business Markets
Royal Bank of Canada
Toronto, ON
- Full-time
…engagement through recruiting, talent management, professional development and ongoing coaching, growing diverse talent for today and the future. Your passion in creating success for our…
Added 36 mins ago
RB
Assistant Branch Manager - Mobile
Royal Bank of Canada
Truro, NS
- Full-time
As an Assistant Branch Manager, you motivate and coach a high-performing team of Advisors in a dynamic, high-volume, and rewarding marketplace, while establishing and achieving team sales…
Added 36 mins ago
RB
Branch Manager
Royal Bank of Canada
Halifax, NS
- Full-time
As a Branch Manager, you are a local market leader, motivating and coaching your team to create a memorable experience for clients. Inside and outside the branch, you capitalize on emerging…
Added 51 mins ago
OD
Project Manager
OSF Digital
Canada
- Full-time
The Project Manager at OSF Digital leads projects from planning through execution and closure, ensuring delivery on time, within budget, and in alignment with the company’s strategic goals.…

AutoTrader.ca

Product Marketing Manager

Toronto, ON, Canada

The base salary range for this position is CAD 90,000 – CAD 100,000

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Job details

Pay: The base salary range for this position is CAD 90,000 – CAD 100,000
Posting language: English
Posted: Oct 30, 2026

Original job description

We are a Canadian leader in digital automotive solutions. Our flagship brands - AutoTrader.ca, AutoSync, Dealertrack Canada and CMS - help Canadians buy, sell, and finance vehicles with confidence.

AutoTrader.ca is Canada’s largest automotive marketplace, with over 25 million monthly visits. Through AutoSync, we provide software solutions to 3,500+ dealers, streamlining their operations, marketing, and sales. Dealertrack Canada is the country’s top automotive financing portal, processing more than 6.5 million credit applications each year. Collateral Management (CMS) is a national tech solution that boosts lien and registration services, recovery services, and insolvency management solutions for Canadian Lenders

As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.

Join us on our journey as we bring together the best of Europe and North America to shape the future of automotive retail.

About the role

As Product Marketing Manager, you will turn product strategy into clear positioning, effective launches, and measurable marketing activity for an assigned portfolio of automotive software products. You will report to the Senior Product Marketing Manager and independently drive day-to-day product marketing for your products, with strategic direction and coaching when needed.

You will work closely with Product, Sales, Performance Marketing, and Creative teams. Your work will help dealers understand the value of our products, give internal teams a consistent story to tell, and improve results using customer insight and performance data.

What you'll do

Position assigned products. Develop and refine value propositions and messaging based on product capabilities, dealer needs, customer feedback, and competitive insight.

Bring products and features to market. Build and execute launch plans for your products, coordinating the narrative, audience, timing, channels, and materials with partner teams.

Activate ongoing campaigns. Plan product marketing initiatives that support acquisition, adoption, and retention. Brief Performance Marketing and Creative teams, contribute content, and coordinate activity across relevant channels.

Equip Sales and dealer-facing teams. Create practical materials such as sales decks, one-pagers, product explanations, and training content. Gather feedback and improve materials based on how teams use them.

Keep messaging consistent. Maintain current product marketing resources and apply shared messaging frameworks. Adapt materials for different audiences or markets in partnership with the relevant teams.

Use insight to improve results. Track agreed product marketing measures, identify what is working, and recommend changes to messaging, launches, and campaigns.

Drive your work forward. Manage priorities and stakeholders for your products, raise risks early, and keep the Senior PMM informed of progress, decisions, and results.

What you'll bring

At least four years of product marketing experience, ideally in B2B SaaS, technology, or automotive software.

Experience developing positioning and messaging, supporting go-to-market plans and launches, and creating sales enablement.

The ability to independently take an assigned product marketing initiative from brief through execution and review.

Strong writing and storytelling skills, including the ability to explain complex product features in terms of customer value.

Experience working with Product, Sales, and marketing teams to turn plans into coordinated activity.

Sound analytical judgment: you can use customer feedback and performance data to recommend practical improvements.

Strong project and stakeholder management skills, with the ability to manage competing priorities.

Excellent English communication skills. French is strongly preferred.

Comfort using relevant tools, including AI tools, to support research, content development, or analysis.

What's in it for you

We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.

Benefits from Day 1

Gym discounts
Employee and Family Assistance program
Virtual wellness events
Conferences & training budget
Regular internal training programs

Financial planning

Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.

Compensation

The base salary range for this position is CAD 90,000 – CAD 100,000

For a career where you can drive our business and shape your future, apply now.

Use of Artificial Intelligence in Hiring: We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position.

Vacancy Status: This job posting is for an existing vacancy.

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More about this job

Responsibilities

You will be responsible for developing product positioning, messaging, and go-to-market strategies for automotive software products. Additionally, you will collaborate with cross-functional teams to execute marketing campaigns and create sales enablement materials.

Requirements

The role requires at least four years of product marketing experience, preferably within B2B SaaS or the automotive technology sector. Candidates must possess strong storytelling skills, analytical judgment, and the ability to manage complex projects independently.

Skills

Product marketing
B2B SaaS
Go-to-market strategy
Product positioning
Messaging
Sales enablement
Project management
Stakeholder management
Data analysis
Storytelling
Content development
Market research
Competitive insight
Customer feedback analysis
AI tools

Benefits

Gym discounts
Employee and Family Assistance program
Virtual wellness events
Conferences and training budget
Internal training programs
Financial planning
Pension matching
Income protection

Visa sponsorship

Not detected in the job text

Keywords

Product Marketing
B2B SaaS
Automotive Software
Go-to-market
Value Proposition
Sales Enablement
Performance Marketing
Customer Insight
Data Analysis
Project Management
Stakeholder Management
Messaging Framework
AI Tools
Digital Automotive Solutions
Marketplace
Software Solutions
Campaign Planning
Content Creation
Training Content
Competitive Insight

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