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Added 4 mins ago
BH
Product Support Specialist - Membee
Beacon Holdings
Remote, Canada
- Full-time
- Remote
…what we build. You will work with our General Manager and our senior engineers on priorities, and see how those decisions get…
Added 49 mins ago
AM
Director Digital Solutions & Business Growth
Arc Mercer
Barrie, ON
- Full-time
…trends; you will anticipate them. Collaborating directly with senior leadership and the Director of Information Technology, you will bridge the gap between business strategy and execution,…
Added 2 hours ago
ML
Sr. Health & Safety Manager
Maple Leaf Foods Inc
Mississauga, ON
- $122,000 to $172,000 CAD / year
- Part-time
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Added 2 hours ago
T
Senior New Business Account Executive
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- Full-time
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Added 4 hours ago
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Toronto, ON
Communicate security risks, trends, and recommendations to senior leadership.
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Staff Software Engineer - Full-Stack, Solution Architecture
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- Full-time
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Remote, Canada
- $160,000 to $200,000 CAD / year
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Questrade Financial Group
Toronto, ON
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Senior Chemical Process Engineer
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Richmond, BC
- $110,000 to $150,000 CAD / year
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Senior IT Systems Specialist
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Saltworks Technologies has an immediate opening for a Senior IT Systems Specialist. You will own our technology infrastructure, from on-premises servers and cloud platforms to enterprise…
Added 7 hours ago
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- Full-time
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Define and champion engineering standards for secure software delivery, CI/CD, infrastructure as code, testing, AI evaluation, monitoring, reliability, cost management, and incident…
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We’re hiring a Senior DevOps Engineer to strengthen the shared platforms, infrastructure, and delivery workflows that our engineering teams rely on.
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Principal Sales Performance Coach
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Remote, Canada
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Senior Sharepoint Developer
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Added 10 hours ago
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Added 10 hours ago
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Senior Business Development Executive
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Added 10 hours ago
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Added 10 hours ago
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DevOps Team Lead
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Added 10 hours ago
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Senior Machine Learning Applications and Compiler Engineer, LPX
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Toronto, ON · Canada, Toronto
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We are now looking for a Senior Machine Learning Applications and Compiler Engineer!
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AutoTrader.ca

Product Marketing Manager

Toronto, ON, Canada

The base salary range for this position is CAD 90,000 – CAD 100,000

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Job details

Pay: The base salary range for this position is CAD 90,000 – CAD 100,000
Posting language: English
Posted: Oct 30, 2026

Original job description

We are a Canadian leader in digital automotive solutions. Our flagship brands - AutoTrader.ca, AutoSync, Dealertrack Canada and CMS - help Canadians buy, sell, and finance vehicles with confidence.

AutoTrader.ca is Canada’s largest automotive marketplace, with over 25 million monthly visits. Through AutoSync, we provide software solutions to 3,500+ dealers, streamlining their operations, marketing, and sales. Dealertrack Canada is the country’s top automotive financing portal, processing more than 6.5 million credit applications each year. Collateral Management (CMS) is a national tech solution that boosts lien and registration services, recovery services, and insolvency management solutions for Canadian Lenders

As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.

Join us on our journey as we bring together the best of Europe and North America to shape the future of automotive retail.

About the role

As Product Marketing Manager, you will turn product strategy into clear positioning, effective launches, and measurable marketing activity for an assigned portfolio of automotive software products. You will report to the Senior Product Marketing Manager and independently drive day-to-day product marketing for your products, with strategic direction and coaching when needed.

You will work closely with Product, Sales, Performance Marketing, and Creative teams. Your work will help dealers understand the value of our products, give internal teams a consistent story to tell, and improve results using customer insight and performance data.

What you'll do

Position assigned products. Develop and refine value propositions and messaging based on product capabilities, dealer needs, customer feedback, and competitive insight.

Bring products and features to market. Build and execute launch plans for your products, coordinating the narrative, audience, timing, channels, and materials with partner teams.

Activate ongoing campaigns. Plan product marketing initiatives that support acquisition, adoption, and retention. Brief Performance Marketing and Creative teams, contribute content, and coordinate activity across relevant channels.

Equip Sales and dealer-facing teams. Create practical materials such as sales decks, one-pagers, product explanations, and training content. Gather feedback and improve materials based on how teams use them.

Keep messaging consistent. Maintain current product marketing resources and apply shared messaging frameworks. Adapt materials for different audiences or markets in partnership with the relevant teams.

Use insight to improve results. Track agreed product marketing measures, identify what is working, and recommend changes to messaging, launches, and campaigns.

Drive your work forward. Manage priorities and stakeholders for your products, raise risks early, and keep the Senior PMM informed of progress, decisions, and results.

What you'll bring

At least four years of product marketing experience, ideally in B2B SaaS, technology, or automotive software.

Experience developing positioning and messaging, supporting go-to-market plans and launches, and creating sales enablement.

The ability to independently take an assigned product marketing initiative from brief through execution and review.

Strong writing and storytelling skills, including the ability to explain complex product features in terms of customer value.

Experience working with Product, Sales, and marketing teams to turn plans into coordinated activity.

Sound analytical judgment: you can use customer feedback and performance data to recommend practical improvements.

Strong project and stakeholder management skills, with the ability to manage competing priorities.

Excellent English communication skills. French is strongly preferred.

Comfort using relevant tools, including AI tools, to support research, content development, or analysis.

What's in it for you

We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.

Benefits from Day 1

Gym discounts
Employee and Family Assistance program
Virtual wellness events
Conferences & training budget
Regular internal training programs

Financial planning

Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.

Compensation

The base salary range for this position is CAD 90,000 – CAD 100,000

For a career where you can drive our business and shape your future, apply now.

Use of Artificial Intelligence in Hiring: We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position.

Vacancy Status: This job posting is for an existing vacancy.

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More about this job

Responsibilities

You will be responsible for developing product positioning, messaging, and go-to-market strategies for automotive software products. Additionally, you will collaborate with cross-functional teams to execute marketing campaigns and create sales enablement materials.

Requirements

The role requires at least four years of product marketing experience, preferably within B2B SaaS or the automotive technology sector. Candidates must possess strong storytelling skills, analytical judgment, and the ability to manage complex projects independently.

Skills

Product marketing
B2B SaaS
Go-to-market strategy
Product positioning
Messaging
Sales enablement
Project management
Stakeholder management
Data analysis
Storytelling
Content development
Market research
Competitive insight
Customer feedback analysis
AI tools

Benefits

Gym discounts
Employee and Family Assistance program
Virtual wellness events
Conferences and training budget
Internal training programs
Financial planning
Pension matching
Income protection

Visa sponsorship

Not detected in the job text

Keywords

Product Marketing
B2B SaaS
Automotive Software
Go-to-market
Value Proposition
Sales Enablement
Performance Marketing
Customer Insight
Data Analysis
Project Management
Stakeholder Management
Messaging Framework
AI Tools
Digital Automotive Solutions
Marketplace
Software Solutions
Campaign Planning
Content Creation
Training Content
Competitive Insight

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