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YouTube Content Strategist
Martell Media
Peachland, British Columbia
Full-time
We are looking for an experienced YouTube Content Strategist to lead the creative strategy behind a world-class YouTube channel. This is not an execution-only role. We need someone who…
YouTube Content Strategist
Martell Media
Vancouver, British Columbia
Full-time
We are looking for an experienced YouTube Content Strategist to lead the creative strategy behind a world-class YouTube channel. This is not an execution-only role. We need someone who…
YouTube Content Strategist
Martell Media
West Kelowna, British Columbia
Full-time
We are looking for an experienced YouTube Content Strategist to lead the creative strategy behind a world-class YouTube channel. This is not an execution-only role. We need someone who…
YouTube Content Strategist
Martell Media
Lake Country, British Columbia
Full-time
We are looking for an experienced YouTube Content Strategist to lead the creative strategy behind a world-class YouTube channel. This is not an execution-only role. We need someone who…
YouTube Content Strategist
Martell Media
Kelowna, British Columbia
Full-time
We are looking for an experienced YouTube Content Strategist to lead the creative strategy behind a world-class YouTube channel. This is not an execution-only role. We need someone who…
YouTube Content Strategist
Martell Ventures
Kelowna, BC
We are looking for an experienced YouTube Content Strategist to lead the creative strategy behind a world-class YouTube channel. This is not an execution-only role. We need someone who…
Content Creator
Superior Glove
Acton, ON
$50,000 to $65,000 CAD / year
Contract · Temporary
Reporting to the Content Strategist, Team Lead, the Content Creator develops clear, engaging content across a wide range of marketing channels and formats. You’ll create everything from…
Senior Creative Strategist – Paid Social / Online Video (m/f/d)
AutoTrader.ca
Toronto, Ontario
Full-time
As Senior Creative Strategist, you will shape how our brand shows up across paid social, YouTube, creator partnerships, and organic channels.
Senior Creative Strategist – Paid Social / Online Video
AutoTrader.ca
Toronto, ON
As Senior Creative Strategist, you will shape how our brand shows up across paid social, YouTube, creator partnerships, and organic channels.
Short-form Content Strategist
Martell Ventures
Kelowna, BC
We are looking for a highly creative and execution-focused Short-form Creative Strategist to own and scale our short-form content strategy across platforms such as TikTok, Instagram Reels,…
Senior Growth Creative Strategist
Wealthsimple Technologies
Remote, Canada
$152,000 to $190,000 CAD / year
Full-time · Remote
Set the creative strategy and direction for influencer and UGC content, partnering with internal team members and creators to produce performance-oriented work.
Content Creator
VaynerX
Toronto, ON
Full-time
Autonomously ideate large volumes of content across multiple media platforms and tools, with informed guidance from creative leadership
Content Creator
VaynerMedia LLC
Toronto, ON
Autonomously ideate large volumes of content across multiple media platforms and tools, with informed guidance from creative leadership
Senior Creative Strategist (Canada)
Advantage HQ
Remote, Canada
Full-time · Remote
Creative Strategists are the storytellers behind each video ad. This person is creative and analytical: they must be able to communicate a clear message through short form video and…
YouTube Content Strategist
Serv Recruitment
Kelowna, BC
Full-time
Serv, a global executive recruitment partner, is hiring on behalf of our client Martell Media for a YouTube Content Strategist.
YouTube Content Strategist: Martell Media
Serv Recruitment Agency
Kelowna, BC
Full-time
Serv, a global executive recruitment partner, is hiring on behalf of our client Martell Media for a YouTube Content Strategist.
Creative Strategist
HubFit
Remote, Canada
$60,000 to $80,000 CAD / year
Full-time · Remote
We are looking for a hands-on Performance Creative Strategist to be the connective tissue between performance data and creative production. You will own the full upstream strategy behind…
Social Media Coordinator - Professionals
Bushbalm Skincare
Ottawa, ON
$50,000 to $55,000 CAD / year
Full-time
Reporting to the Senior Brand Manager and working closely with the Social Media & Content Strategist, you’ll help bring Bushbalm PRO’s social strategy to life through content creation,…
Added 1 day ago
Content Producer & Editor, Video & Social
Serotina Media Inc.
Toronto, ON
$55,000 to $65,000 CAD / year
Full-time
TLDR: Serotina is hiring a Social Content Producer who knows how to take a strong creative idea and make it real. You’ll work closely with our lead Creative Strategist to translate concepts…
Freelance Social Strategist
Pophaus
Canada
Contract
Translating strategy into creative concepts, content formats, and briefs
Senior Director, Social and Creative Strategy
Salt XC
Toronto, ON
Full-time
We are looking for a hybrid social strategist who balances creative vision with deep analytical rigor to guide our social and creator-led initiatives. In this role, you will act as the…
Senior Director, Social and Creative Strategy
SALT XC
Toronto, ON
We are looking for a hybrid social strategist who balances creative vision with deep analytical rigor to guide our social and creator-led initiatives. In this role, you will act as the…
Senior Content and Social Media Specialist (12 months contract)
HelloFresh
Toronto, ON
Shape the conversation around one of Canada's most recognizable brands. HelloFresh is seeking a content leader to advance the brand's strategic initiatives and shape its comprehensive…
Head of Content & Personal Brand Lead
ECG Brands
Ottawa, ON
Full-time
…personal brand across digital platforms, combining high-level content strategy with hands-on content creation and production. This is a hybrid creator and strategist role, responsible for…
Marketing Director
Buddha Board
Canada
Full-time
As the Director of Marketing, you will own Buddha Board's marketing engine end-to-end. Strategy, brand, content, paid media, retention, influencer, PR, and B2B enablement. As the leader of…

AutoTrader.ca

Senior Creative Strategist – Paid Social / Online Video

Toronto, ON, Canada

Pay: The expected compensation for this position is: CAD 90K -CAD 110K

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At a glance

Automatically prepared from the listing. Check the original description for the full requirements.

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Responsibilities

The role involves owning the creative testing roadmap and turning brand strategy into effective creative direction for paid social and online video. You will brief and manage creators and internal teams to produce high-quality short-form content while ensuring brand consistency.

Requirements

Requires 8+ years of experience in brand or social creative strategy with a strong track record of managing creators and short-form production. Candidates must be proficient in Meta, YouTube, and TikTok, and possess intermediate English and French skills.

Experience

5 to 10 years

Working hours

40 hours per week

Job type

Full-time

Work arrangement

On-site

Skills

Creative Strategy
Paid Social
Online Video Production
Creator Management
Short-form Video
Content Strategy
Meta
YouTube
TikTok
Creative Testing
AI Tools
UGC Strategy
Brand Strategy
French Language
English Language
Data-Informed Decision Making

Benefits

Gym Discounts
Employee And Family Assistance Program
Virtual Wellness Events
Conferences & Training Budget
Internal Training Programs
Financial Planning
Pension Matching
Income Protection

Visa sponsorship

Not detected in the job text

Keywords

Paid Social
Online Video
Creator Partnerships
UGC
Short-form Video
Meta
YouTube
TikTok
Creative Testing
AI Tools
Brand Strategy
Automotive Retail
Content Production
Performance Marketing
Creative Direction
Digital Marketing
Social Creative
Multi-market Environments

Original job description

We are a Canadian leader in digital automotive solutions. Our flagship brands - AutoTrader.ca, AutoSync, Dealertrack Canada and CMS - help Canadians buy, sell, and finance vehicles with confidence.

AutoTrader.ca is Canada’s largest automotive marketplace, with over 25 million monthly visits. Through AutoSync, we provide software solutions to 3,500+ dealers, streamlining their operations, marketing, and sales. Dealertrack Canada is the country’s top automotive financing portal, processing more than 6.5 million credit applications each year. Collateral Management (CMS) is a national tech solution that boosts lien and registration services, recovery services, and insolvency management solutions for Canadian Lenders

As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.

Join us on our journey as we bring together the best of Europe and North America to shape the future of automotive retail.

As Senior Creative Strategist, you will shape how our brand shows up across paid social, YouTube, creator partnerships, and organic channels.

Your focus will be turning our brand strategy into clear, practical creative direction that works in-market. This means defining how the brand comes to life across ads, creators, and content formats in a way that is consistent, distinctive, and effective.

You will work closely with creators, agencies, and internal teams to bring that direction to life through high-quality short-form video and social creative. In partnership with the paid social team, you will help define the creative testing roadmap, using campaign insights and performance learnings to understand what resonates and continuously improve creative effectiveness over time.

Paid social and online video are key channels for rapid learning and iteration. You will use those learnings to strengthen how we show up across channels and help evolve how the brand is expressed going forward.

What You’ll Do

Own the creative testing roadmap: define hypotheses, test, learn, and iterate on creative concepts, hooks, creator types etc.
Partner with the paid social performance marketing team to learn how ads are performing and determine what to test next.
Use insights and performance data to improve creative output and messaging
Brief and manage creators and internal teams to deliver high-quality short-form video content
Review creator-submitted outlines, rough cuts, and final edits to ensure the work stays on brief before it goes live.
Define how AutoScout24 app/site moments show up inside creator content so the work is useful and credible, not just branded entertainment.
Build and manage a small roster of creators who represent the brand authentically
Ensure consistency across paid and organic social channels
Explore AI tools and workflows to improve creative speed and efficiency

What You’ll Bring

8+ years of experience in brand, social creative, content strategy, or similar roles
Strong experience working with creators and short-form content production
Solid understanding of platforms like Meta, YouTube, and TikTok
Proven ability to turn brand ideas into effective ads and social content
Data-informed mindset with strong creative judgment (no heavy analytics required)
Experience briefing and managing creators and creative production
Comfortable making clear go/no-go creative decisions
Hands-on experience using AI tools for creative production or iteration
Fluent English and French skills at intermidiate level
Experience scaling creator-led or UGC content strategies; experience working in international or multi-market environments is a plus

What This Role Is Not

A community or social media management role

A pure performance marketing or media buying role

A traditional brand campaign role focused only on large launches

An agency coordination role without creative ownership

What's in it for you

We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.

Benefits from Day 1

Gym discounts
Employee and Family Assistance program
Virtual wellness events
Conferences & training budget
Regular internal training programs

Financial planning

Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.

Compensation

The expected compensation for this position is: CAD 90K -CAD 110K

This range reflects the expected compensation at the time of posting. The final offer may vary and can be higher based on relevant skills, experience, location, and market conditions. Based on the role, the total rewards package may also include benefits, bonus, and other employee offerings.

For a career where you can drive our business and shape your future, apply now.

Use of Artificial Intelligence in Hiring: We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position.

Vacancy Status: This job posting is for an existing vacancy.

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