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AutoTrader.ca

Product Marketing Manager

Toronto, ON, Canada

The base salary range for this position is CAD 90,000 – CAD 100,000 · Full-time

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Job details

Pay: The base salary range for this position is CAD 90,000 – CAD 100,000
Job type: Full-time
Apply by: Nov 29, 2026
Posting language: English
Posted: Oct 30, 2026

Original job description

We are a Canadian leader in digital automotive solutions. Our flagship brands - AutoTrader.ca, AutoSync, Dealertrack Canada and CMS - help Canadians buy, sell, and finance vehicles with confidence.

AutoTrader.ca is Canada’s largest automotive marketplace, with over 25 million monthly visits. Through AutoSync, we provide software solutions to 3,500+ dealers, streamlining their operations, marketing, and sales. Dealertrack Canada is the country’s top automotive financing portal, processing more than 6.5 million credit applications each year. Collateral Management (CMS) is a national tech solution that boosts lien and registration services, recovery services, and insolvency management solutions for Canadian Lenders

As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.

Join us on our journey as we bring together the best of Europe and North America to shape the future of automotive retail.

About the role

As Product Marketing Manager, you will turn product strategy into clear positioning, effective launches, and measurable marketing activity for an assigned portfolio of automotive software products. You will report to the Senior Product Marketing Manager and independently drive day-to-day product marketing for your products, with strategic direction and coaching when needed.

You will work closely with Product, Sales, Performance Marketing, and Creative teams. Your work will help dealers understand the value of our products, give internal teams a consistent story to tell, and improve results using customer insight and performance data.

What you'll do

Position assigned products. Develop and refine value propositions and messaging based on product capabilities, dealer needs, customer feedback, and competitive insight.
Bring products and features to market. Build and execute launch plans for your products, coordinating the narrative, audience, timing, channels, and materials with partner teams.
Activate ongoing campaigns. Plan product marketing initiatives that support acquisition, adoption, and retention. Brief Performance Marketing and Creative teams, contribute content, and coordinate activity across relevant channels.
Equip Sales and dealer-facing teams. Create practical materials such as sales decks, one-pagers, product explanations, and training content. Gather feedback and improve materials based on how teams use them.
Keep messaging consistent. Maintain current product marketing resources and apply shared messaging frameworks. Adapt materials for different audiences or markets in partnership with the relevant teams.
Use insight to improve results. Track agreed product marketing measures, identify what is working, and recommend changes to messaging, launches, and campaigns.
Drive your work forward. Manage priorities and stakeholders for your products, raise risks early, and keep the Senior PMM informed of progress, decisions, and results.

What you'll bring

At least four years of product marketing experience, ideally in B2B SaaS, technology, or automotive software.
Experience developing positioning and messaging, supporting go-to-market plans and launches, and creating sales enablement.
The ability to independently take an assigned product marketing initiative from brief through execution and review.
Strong writing and storytelling skills, including the ability to explain complex product features in terms of customer value.
Experience working with Product, Sales, and marketing teams to turn plans into coordinated activity.
Sound analytical judgment: you can use customer feedback and performance data to recommend practical improvements.
Strong project and stakeholder management skills, with the ability to manage competing priorities.
Excellent English communication skills. French is strongly preferred.
Comfort using relevant tools, including AI tools, to support research, content development, or analysis.

What's in it for you

We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.

Benefits from Day 1

Gym discounts
Employee and Family Assistance program
Virtual wellness events
Conferences & training budget
Regular internal training programs

Financial planning

Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.

Compensation

The base salary range for this position is CAD 90,000 – CAD 100,000

For a career where you can drive our business and shape your future, apply now.

Use of Artificial Intelligence in Hiring: We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position.

Vacancy Status: This job posting is for an existing vacancy.

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More about this job

Responsibilities

Develop product positioning, value propositions, and messaging, and plan and execute product launches and ongoing campaigns. Create sales enablement materials, coordinate with Product, Sales, Performance Marketing, and Creative teams, and use customer insight and performance data to improve marketing results.

Requirements

Requires at least four years of product marketing experience, ideally in B2B SaaS, technology, or automotive software, with experience in positioning, messaging, launches, go-to-market plans, and sales enablement. Candidates should bring strong writing, analytical, project, and stakeholder management skills, excellent English communication, and comfort using relevant tools, including AI; French is strongly preferred.

Skills

Product Positioning
Messaging Development
Go-to-Market Planning
Product Launches
Campaign Planning
Sales Enablement
Content Development
Customer Research
Competitive Analysis
Performance Measurement
Data Analysis
Project Management
Stakeholder Management
Cross-Functional Collaboration
Writing and Storytelling
AI Tools

Benefits

Gym Discounts
Employee and Family Assistance Program
Virtual Wellness Events
Conference and Training Budget
Regular Internal Training Programs
Pension Matching
Income Protection

Visa sponsorship

Not detected in the job text

Keywords

Product Marketing
B2B SaaS
Automotive Software
Digital Automotive Solutions
Product Positioning
Value Propositions
Messaging Frameworks
Go-to-Market Plans
Product Launches
Acquisition
Adoption
Retention
Performance Marketing
Sales Enablement
Dealer Marketing
Customer Feedback
Competitive Insight
Performance Data
Product Strategy
Stakeholder Management
Project Management
Artificial Intelligence
Automotive Retail
Automotive Financing
Dealer Operations

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