Product Marketing Manager
- Toronto, ON, Canada
The base salary range for this position is CAD 90,000 – CAD 100,000 · Full-time
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Job details
- Pay
- The base salary range for this position is CAD 90,000 – CAD 100,000
- Job type
- Full-time
- Apply by
- Posting language
- English
- Posted
Original job description
We are a Canadian leader in digital automotive solutions. Our flagship brands - AutoTrader.ca, AutoSync, Dealertrack Canada and CMS - help Canadians buy, sell, and finance vehicles with confidence.
AutoTrader.ca is Canada’s largest automotive marketplace, with over 25 million monthly visits. Through AutoSync, we provide software solutions to 3,500+ dealers, streamlining their operations, marketing, and sales. Dealertrack Canada is the country’s top automotive financing portal, processing more than 6.5 million credit applications each year. Collateral Management (CMS) is a national tech solution that boosts lien and registration services, recovery services, and insolvency management solutions for Canadian Lenders
As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.
Join us on our journey as we bring together the best of Europe and North America to shape the future of automotive retail.
About the role
As Product Marketing Manager, you will turn product strategy into clear positioning, effective launches, and measurable marketing activity for an assigned portfolio of automotive software products. You will report to the Senior Product Marketing Manager and independently drive day-to-day product marketing for your products, with strategic direction and coaching when needed.
You will work closely with Product, Sales, Performance Marketing, and Creative teams. Your work will help dealers understand the value of our products, give internal teams a consistent story to tell, and improve results using customer insight and performance data.
What you'll do
We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.
Benefits from Day 1
The base salary range for this position is CAD 90,000 – CAD 100,000
For a career where you can drive our business and shape your future, apply now.
Use of Artificial Intelligence in Hiring: We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position.
Vacancy Status: This job posting is for an existing vacancy.
AutoTrader.ca is Canada’s largest automotive marketplace, with over 25 million monthly visits. Through AutoSync, we provide software solutions to 3,500+ dealers, streamlining their operations, marketing, and sales. Dealertrack Canada is the country’s top automotive financing portal, processing more than 6.5 million credit applications each year. Collateral Management (CMS) is a national tech solution that boosts lien and registration services, recovery services, and insolvency management solutions for Canadian Lenders
As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.
Join us on our journey as we bring together the best of Europe and North America to shape the future of automotive retail.
About the role
As Product Marketing Manager, you will turn product strategy into clear positioning, effective launches, and measurable marketing activity for an assigned portfolio of automotive software products. You will report to the Senior Product Marketing Manager and independently drive day-to-day product marketing for your products, with strategic direction and coaching when needed.
You will work closely with Product, Sales, Performance Marketing, and Creative teams. Your work will help dealers understand the value of our products, give internal teams a consistent story to tell, and improve results using customer insight and performance data.
What you'll do
- Position assigned products. Develop and refine value propositions and messaging based on product capabilities, dealer needs, customer feedback, and competitive insight.
- Bring products and features to market. Build and execute launch plans for your products, coordinating the narrative, audience, timing, channels, and materials with partner teams.
- Activate ongoing campaigns. Plan product marketing initiatives that support acquisition, adoption, and retention. Brief Performance Marketing and Creative teams, contribute content, and coordinate activity across relevant channels.
- Equip Sales and dealer-facing teams. Create practical materials such as sales decks, one-pagers, product explanations, and training content. Gather feedback and improve materials based on how teams use them.
- Keep messaging consistent. Maintain current product marketing resources and apply shared messaging frameworks. Adapt materials for different audiences or markets in partnership with the relevant teams.
- Use insight to improve results. Track agreed product marketing measures, identify what is working, and recommend changes to messaging, launches, and campaigns.
- Drive your work forward. Manage priorities and stakeholders for your products, raise risks early, and keep the Senior PMM informed of progress, decisions, and results.
- At least four years of product marketing experience, ideally in B2B SaaS, technology, or automotive software.
- Experience developing positioning and messaging, supporting go-to-market plans and launches, and creating sales enablement.
- The ability to independently take an assigned product marketing initiative from brief through execution and review.
- Strong writing and storytelling skills, including the ability to explain complex product features in terms of customer value.
- Experience working with Product, Sales, and marketing teams to turn plans into coordinated activity.
- Sound analytical judgment: you can use customer feedback and performance data to recommend practical improvements.
- Strong project and stakeholder management skills, with the ability to manage competing priorities.
- Excellent English communication skills. French is strongly preferred.
- Comfort using relevant tools, including AI tools, to support research, content development, or analysis.
We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.
Benefits from Day 1
- Gym discounts
- Employee and Family Assistance program
- Virtual wellness events
- Conferences & training budget
- Regular internal training programs
- Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.
The base salary range for this position is CAD 90,000 – CAD 100,000
For a career where you can drive our business and shape your future, apply now.
Use of Artificial Intelligence in Hiring: We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position.
Vacancy Status: This job posting is for an existing vacancy.
More about this job
Responsibilities
Develop product positioning, value propositions, and messaging, and plan and execute product launches and ongoing campaigns. Create sales enablement materials, coordinate with Product, Sales, Performance Marketing, and Creative teams, and use customer insight and performance data to improve marketing results.
Requirements
Requires at least four years of product marketing experience, ideally in B2B SaaS, technology, or automotive software, with experience in positioning, messaging, launches, go-to-market plans, and sales enablement. Candidates should bring strong writing, analytical, project, and stakeholder management skills, excellent English communication, and comfort using relevant tools, including AI; French is strongly preferred.
Skills
- Product Positioning
- Messaging Development
- Go-to-Market Planning
- Product Launches
- Campaign Planning
- Sales Enablement
- Content Development
- Customer Research
- Competitive Analysis
- Performance Measurement
- Data Analysis
- Project Management
- Stakeholder Management
- Cross-Functional Collaboration
- Writing and Storytelling
- AI Tools
Benefits
- Gym Discounts
- Employee and Family Assistance Program
- Virtual Wellness Events
- Conference and Training Budget
- Regular Internal Training Programs
- Pension Matching
- Income Protection
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Management & Leadership
- Technology
- Sales
- Data & Analytics
Keywords
- Product Marketing
- B2B SaaS
- Automotive Software
- Digital Automotive Solutions
- Product Positioning
- Value Propositions
- Messaging Frameworks
- Go-to-Market Plans
- Product Launches
- Acquisition
- Adoption
- Retention
- Performance Marketing
- Sales Enablement
- Dealer Marketing
- Customer Feedback
- Competitive Insight
- Performance Data
- Product Strategy
- Stakeholder Management
- Project Management
- Artificial Intelligence
- Automotive Retail
- Automotive Financing
- Dealer Operations