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Added 13 mins ago
Project Manager (Industrial & Logistics)
Turner & Townsend
Toronto, ON
Full-time
You are a proactive and commercially minded Project Manager with 4 - 7 years of experience delivering industrial, logistics, manufacturing, warehousing, distribution center or…
Added 13 mins ago
Engineering Manager, Software
General Dynamics Missions System International
Ottawa, ON
$122,000 to $155,000 CAD / year
Full-time
Managing delivery of software releases to the customer as per program commitments and associated dependencies
Added 13 mins ago
Life Cycle Material Engineering Specialist
General Dynamics Missions System International
Ottawa, ON
Full-time
…troubleshooting of product issues, as well as acting as a liaison between program teams, customers and other internal stakeholders regarding product support matters . A key aspect of this…
Added 28 mins ago
Intermediate Project Manager
Jacobs
Burnaby, BC
$200,000 to $250,000 USD / year
Full-time
…investments in British Columbia. As an Intermediate Project Manager, you'll be responsible for leading the delivery of major transportation infrastructure projects and program workstreams…
Added 28 mins ago
Tremplin Program Coordinator
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
Full-time
…experiential learning opportunities. Reporting to the Tremplin Manager and the Principal Investigator, the Coordinator will contribute to the coordination, facilitation, evaluation, and…
Added 28 mins ago
Front End - Supervisor Full-Time @ Our Broadmead Location
Sobeys Capital Incorporated or a Franchise/Affiliate / ou une franchise/société affiliée
Victoria, BC
Full-time
What began as a meat delivery business in Stellarton, Nova Scotia has grown to over 128,000 teammates at corporate-owned and franchised store locations. Sobeys Capital Incorporated and its…
Added 58 mins ago
Social Worker
Retirement Concepts
Courtenay, BC
$36.02 CAD / hour
Temporary
Reporting to the General Manager and/or designate, the Social Worker is responsible for the delivery of social work services to residents and their families in all Long Term Care and…
Added 58 mins ago
POLICY DEVELOPMENT OFFICER P&R
City of Toronto
Toronto, ON
As a successful Policy Development Officer, reporting to the Manager, Policy Development in the Policy and Strategic Planning Branch of Parks and Recreation, you thrive in complexity. You…
Added 58 mins ago
PROJECT MANAGER
City of Toronto
Toronto, ON
Reporting to the Manager, Priority Development Review Service, the Project Manager is accountable for advancing a portfolio of high-profile development applications through the City’s…
Added 1 hour ago
Senior Product Manager
AutoTrader.ca
Toronto, ON
We’re looking for a Senior Product Manager to drive key initiatives within our fintech domain. Reporting into the Product Director, you will own the strategy, roadmap, execution, and…
Added 1 hour ago
Project Coordinator
Hamilton Health Sciences
Hamilton, ON
Full-time
Reporting to the Clinical Manager, the Project Coordinator leads the project team members in the execution and delivery of a variety of Chronic Pain Services. Works collaboratively with all…
Added 1 hour ago
Project Manager (Healthcare, Education and Municipal)
Turner & Townsend
Toronto, ON
Full-time
As a Project Manager, you will lead and support the delivery of complex capital projects, with a focus on education, healthcare, and municipal infrastructure. Your responsibilities will…
Added 1 hour ago
FT - Program Coordinator - Outreach Surrey
Connective
Surrey, BC
Internship
Reports and is accountable to the Program Manager or their designate.
Added 1 hour ago
Senior Technical Program Manager
CNN
Ottawa, ON · Kanata, ON
Full-time
CNN is hiring a Senior Technical Program Manager to lead high-impact programs that span product, technology, design, and product operations. This is a deeply technical senior…
Added 1 hour ago
Senior Technical Program Manager
CNN
Ottawa, ON · Kanata, ON
Full-time
As the Senior Technical Program Manager and delivery lead for 3 Scrum teams within CNN’s Platforms group, you will set the delivery approach for your program area and collaborate with…
Added 1 hour ago
Hospital to Home (H2H) Coordinator
Brant Community Healthcare System
Brantford, ON
Full-time
Reporting to the Clinical Manager Access & Flow, the BCHS Hospital to Home (H2H) Coordinator in collaboration with the patient, family/supports, physician, and members of the clinical team…
Added 1 hour ago
Registered Nurse - CCU
Brant Community Healthcare System
Brantford, ON
Full-time
Employee Wellness Matters – Peer Support Team, Wellness Committee, Free, confidential Employee Assistance Program (EAP) for employees and their families.
Added 1 hour ago
Nurse-Led Outreach Team (NLOT) RN
Brant Community Healthcare System
Brantford, ON
Full-time
Reporting to the Clinical Manager, the Nurse Led Outreach Team (NLOT) Nurse provides clinical consultation, education, and mentorship to interprofessional teams within Long Term Care Homes…
Added 1 hour ago
Production Planner
Coordinate Industries Ltd.
Oakville, ON
Full-time
Consistently updates program managers with job statuses and expected delivery dates
Added 1 hour ago
Electrical Project Manager / Electrical Superintendent (309A)
HireLoft Recruitment
Ottawa, ON · Greater Ottawa Metropolitan Area
$130,000 to $150,000 CAD / year
Full-time
…infrastructure project. You will take ownership of project delivery from planning through to closeout, lead site teams and crews, and play a key role in the overall success, safety and…
Added 2 hours ago
Principal Strategic Deal Maker
Capgemini Engineering
Mississauga, ON
Full-time
The role will be responsible for contributing to the sale and delivery of strategy and management consulting projects, in pursuit of growing our Smart Meter and Smart Grid services. The…
Added 2 hours ago
Software Developer – Full Stack – Senior - RQ00799
S M Software Solutions Inc
Toronto, ON
Internship
…integration solutions through the life cycle and reports progress to manager, stakeholders and team members and ensures successful delivery of solutions adhering to project management…
Added 2 hours ago
Software Developer – Full Stack – Senior - RQ00798
S M Software Solutions Inc
Toronto, ON
Internship
…integration solutions through the life cycle and reports progress to manager, stakeholders and team members and ensures successful delivery of solutions adhering to project management…
Added 2 hours ago
Software Developer – Full Stack – Senior - RQ00798
S M Software Solutions Inc
Toronto, ON
Internship
…integration solutions through the life cycle and reports progress to manager, stakeholders and team members and ensures successful delivery of solutions adhering to project management…
Added 2 hours ago
Software Developer – Full Stack – Senior - RQ00799
S M Software Solutions Inc
Toronto, ON
Internship
…integration solutions through the life cycle and reports progress to manager, stakeholders and team members and ensures successful delivery of solutions adhering to project management…

AV Communications Inc

Social Media Manager

Toronto, ON, M5T 2C7, Canada

Job type: Full-time
Experience: 4–6 years of hands-on social media experience managing both organic and paid social for brands or clients, ideally in an agency environment.
Posting language: English
Posted: Sep 28, 2026

Apply About employer

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Original job description

About AV Communications

AV Communications (AVC) is a Toronto-based multicultural marketing agency on a mission to create a more inclusive future through marketing. We help brands connect authentically with Canada's diverse communities through insight-driven strategy, creative, media and digital. AVC has been recognized as one of Canada's Top Growing Companies by The Globe and Mail's Report on Business for four consecutive years.

Role Summary

The Social Media Manager leads organic and paid social for our clients' brands. You set the strategic direction for social, guide a dedicated social team from monthly planning through content development, client approval, publishing and reporting, and run paid social campaigns that extend reach and drive results. You bring experience across industries, ideally CPG, fashion and financial services.

What You Bring to the Role

You understand how organic and paid social work together, and you plan them as one program. You know how to build a consistent brand presence through always-on content and community, and how to use paid social to amplify it and convert attention into measurable results.

You have worked across different categories and understand what each demands, from the speed and cultural relevance of CPG and fashion to the compliance, approvals and trust required in financial services.

You have strong editorial judgment and a sharp eye for platform-native content. You lead teams with clear priorities and accountability, and you turn performance data into practical recommendations for clients and creative teams.

What You'll Do

Lead Social Strategy

Develop organic and paid social strategies that define audiences, platform roles, content pillars, publishing cadence, paid objectives and measurable KPIs. Guide monthly plans that balance brand storytelling, community interests, seasonal moments and campaign priorities.

Direct Content and Quality

Guide the social team in developing calendars, briefs, captions, graphics, photography, short-form video, Reels, Stories and other platform-specific content. Review all work for strategy, brand voice, accuracy, accessibility and platform fit before client submission, and bring in the Creative Team when a brief needs a new concept or specialist production.

Run Paid Social

Plan, build, launch and optimize paid social campaigns across Meta, TikTok, LinkedIn, Pinterest and other platforms. Manage audiences, testing, creative rotation, bidding and pacing, working with the Media Team on overall media plans and budgets.

Manage Workflow and Client Relationships

Oversee delivery from brief to publication with clear priorities, ownership and deadlines. Coordinate client reviews, consolidate feedback and secure final approval, including compliance sign-off when required. Partner with the Account Team on scope, expectations and escalations.

Build Community

Oversee scheduling, publishing and day-to-day community management. Set response guidelines, moderation coverage and escalation procedures, and guide responses to sensitive comments or emerging issues with the client.

Measure and Improve

Set and monitor organic and paid KPIs aligned with each client's objectives. Translate reporting into practical improvements to content, formats, cadence, targeting and spend, and manage paid budgets, pacing and reconciliation.

Key Responsibilities

Develop integrated organic and paid social strategies for client brands.
Set priorities across Instagram, Facebook, TikTok, LinkedIn and other platforms according to each client's needs.
Lead the social team, assigning clear responsibilities and holding the team accountable for content quality and timely delivery.
Identify relevant trends and timely content opportunities, using sound judgment about brand fit and audience relevance.
Plan, set up, launch and optimize paid social campaigns, including audience targeting, A/B testing and creative rotation.
Manage paid social budgets, pacing and bid strategies, and reconcile spend with the Media Team and Finance.
Ensure pixels, conversion tracking and UTMs are in place before launch.
Coordinate client reviews and approvals, maintain clear approval records and ensure only approved content and ads are published.
Establish community management guidelines, moderation coverage and issue escalation procedures.
Partner with creators and influencers, including briefing and disclosure compliance.
Ensure content and ads meet platform policies and category requirements, including financial services regulatory and disclosure guidelines.
Report on organic and paid performance, including reach, engagement quality, shares, saves, video retention, audience growth, conversions and return on ad spend.
Stay current on platform updates, algorithm changes and new ad products, and share learnings with the team.

Qualifications

4–6 years of hands-on social media experience managing both organic and paid social for brands or clients, ideally in an agency environment.
Experience across multiple industries; CPG, fashion or retail, and financial services experience is strongly preferred.
A portfolio showing strong social storytelling, platform-specific content, audience engagement and paid campaign results.
Proven ability to plan, launch and optimize paid campaigns in Meta Ads Manager, TikTok Ads Manager and LinkedIn Campaign Manager.
Experience directing designers, content creators or video producers.
Strong editorial judgment, copywriting and content review skills.
Experience with community management, social reporting and issue escalation.
Familiarity with Asana, Canva, Sprout Social, Google Analytics and native platform tools, or comparable systems.
Understanding of advertising standards and influencer disclosure guidelines (e.g., Ad Standards Canada); familiarity with financial services marketing compliance is an asset.
Platform certifications (e.g., Meta Certified Media Buying Professional) and additional language skills are assets.

What Success Looks Like

A consistent, recognizable brand presence across agreed social channels.
Relevant organic content that encourages meaningful audience interaction.
Paid social campaigns that meet or beat agreed performance targets and budgets.
Reliable delivery against the approved calendar and agreed turnaround times.
Clear briefs, efficient reviews and documented client approvals.
Responsive community management and timely escalation of sensitive issues.
Measurable progress against agreed social objectives, with learnings applied to each content and campaign cycle.

Posting Details

Vacancy This posting is for [an existing vacancy / a future talent pool and not a current vacancy].

Use of artificial intelligence AV Communications does not use artificial intelligence to screen, assess or select applicants for this position.

Application follow-up We will let all candidates who are interviewed for this position know the outcome of their application within 45 days of their final interview.

Equal Opportunity Employer

AV Communications is an equal opportunity employer. We are committed to building a team that reflects the diverse communities and audiences we serve, and to maintaining a workplace where everyone is treated with dignity and respect.

We welcome applications from all qualified individuals regardless of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability. All employment decisions are based on qualifications, merit and business needs. Canadian work experience is not a requirement for this position.

Accommodation In accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA), accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process. If you require an accommodation, please contact careersavc@avcomm.ca and we will work with you to meet your needs. All information will be kept confidential.

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More about this job

Responsibilities

The Social Media Manager leads the strategic direction for both organic and paid social media campaigns across various platforms. They guide a dedicated team in content development, community management, and performance reporting to ensure brand consistency and measurable results.

Requirements

Candidates must have 4–6 years of hands-on experience managing organic and paid social media, ideally within an agency environment. Proficiency in platforms like Meta, TikTok, and LinkedIn, along with strong editorial and analytical skills, is required.

Skills

Social Media Strategy
Paid Social Advertising
Content Development
Community Management
Performance Reporting
Meta Ads Manager
TikTok Ads Manager
LinkedIn Campaign Manager
Editorial Judgment
Copywriting
Data Analysis
Budget Management
Influencer Marketing
Strategic Planning

Visa sponsorship

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Keywords

Social Media Manager
Multicultural Marketing
Organic Social
Paid Social
CPG
Fashion
Financial Services
Meta Ads Manager
TikTok Ads Manager
LinkedIn Campaign Manager
Asana
Canva
Sprout Social
Google Analytics
KPIs
A/B Testing
Content Strategy
Community Management
Influencer Disclosure
Ad Standards Canada
Media Planning
Digital Marketing
Brand Presence
Performance Marketing
Creative Strategy

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