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Added 6 mins ago
Bureau de la transformation numérique / Digital Transformation Office - Responsable de l’IA / AI Lead
Jam
QC · Baie D'urfe, QC
Added 6 mins ago
Survey Manager
Infrastructure Ontario
Toronto, ON
The Surveys Manager provides senior technical leadership and oversight for surveying and geomatics activities supporting Infrastructure Ontario land acquisition, infrastructure delivery,…
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B
Manager, Business Continuity
BMO
Toronto, ON · YNG
- Full-time
Provides guidance & support to senior leaders on the development of Business Continuity recovery plans. Ensures plan maintenance and governance activities are completed in alignment with…
Added 7 mins ago
SC
Programmer Analyst - Permanent (internal/external)
Sudbury Catholic District School Board
Sudbury, ON
- Full-time
Participates (under the functional guidance of the Senior Programmer Analyst) in the effective and reliable operation of corporate systems (e.g. HRP, Finance, Student Information System),…
Added 7 mins ago
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Associate Director, Broadcast Creative Producer
Klick
Toronto, ON
- Full-time
…communications, market access, real-world evidence, and technology and analytics consulting - powered by 500+ in-house medical experts and award-winning data science and AI capabilities.…
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Gen AI Developer --SINDC6104660
Compunnel Inc.
Toronto, ON · Greater Toronto Area, Canada
- Contract
We are seeking a highly skilled Gen AI Developer with extensive experience in application development and a strong background in leading cross-functional programs within regulated…
Added 7 mins ago
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Analyste principal, Implantation Epicor / Senior Analyst, Epicor Implementation
Balcan Innovations Inc.
Montreal, QC · Greater Montreal Metropolitan Area
- Full-time
Balcan Innovations is seeking a Senior Analyst, Epicor Implementation to lead the Finance, Inventory, and Costing components of our Epicor implementation across six manufacturing sites.
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Category Growth Specialist, Protein
Sysco Canada Inc.
Calgary, AB
- Full-time
…acquiring new business through strategic planning, advanced analytics, and effective contract negotiation. This role utilizes Sysco's Salesforce platform, employs a team-selling approach,…
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Category Growth Specialist, Protein
Sysco Canada Inc.
Calgary, AB
- Full-time
…acquiring new business through strategic planning, advanced analytics, and effective contract negotiation. This role utilizes Sysco's Salesforce platform, employs a team-selling approach,…
Added 21 mins ago
Senior Analyst, Commercial QA (12 month contract)
EQ Bank | Canada's Challenger Bank
Toronto, ON
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Senior Software Engineer – Android contract
KEV Group
Toronto, ON
We are seeking a Senior Software Engineer to help build and evolve our Android-based Point-of-Sale (POS) platform. This role is approximately 70% Android development and 30% backend…
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Business Development Manager
Sysco
Victoria, BC · Sysco Victoria
- Full-time
The Senior Analyst, Business Development drives Sysco's market position and financial growth by acquiring new business through strategic planning, advanced analytics, and effective contract…
Added 21 mins ago
Senior AI Platform Engineer
Scotiabank
Toronto, ON
The Senior AI Platform Software Engineer will lead the design, development, and operation of scalable software platforms that enable enterprise teams to build, deploy, monitor, and govern…
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Senior Manager, AI and Emerging Technology sourcing
Scotiabank
Toronto, ON
…the Bank accelerates its digital and AI transformation. As Senior Manager, Technology Sourcing, you'll lead high-impact sourcing strategies across some of the Bank's most complex and…
Added 36 mins ago
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Senior Director, Strategic Accounts & Business Development
Crofter's Organic
Parry Sound, ON
- Full-time
Develop senior-level relationships with buyers, category managers and customer leadership teams.
Added 36 mins ago
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Internal Audit Manager
Professional Staffing
Toronto, ON · Greater Toronto Area, Canada
- $110,000 to $120,000 CAD / year
- Full-time
Reporting to the Director, Corporate Reporting, the successful candidate will work closely with senior management and business process owners to identify and assess key business risks,…
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Reimbursement & Logistics Manager
Pharmacy.ca
Toronto, ON · North York, ON
- $90,000 to $120,000 CAD / year
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Working closely with senior management and internal departments, the Manager will ensure efficient program delivery, strong service standards, accurate reporting, and effective operational…
Added 36 mins ago
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Senior Product Manager
Spruce InfoTech Inc.
Toronto, ON
- Contract
The Senior Product Manager, Enterprise AI will provide end-to-end product leadership for priority AI initiatives, from opportunity identification and intake through prioritization,…
Added 36 mins ago
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Senior Data Scientist
National Bank of Canada
Montreal, QC
- Full-time
Within the Financial Crime sector, you’ll be part of a team of four colleagues and report to the Senior Manager, Analytics – Fraud Risk Management. Our team stands out for its strong…
Added 36 mins ago
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Senior QA Analyst
Indidual
Toronto, ON
- Contract
AMANST Inc. looking for RQ11674 - Systems Testing/QA Specialist - Senior for a contract opportunity with Government Services Integration Cluster.
Added 36 mins ago
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Senior Analyst, Commercial QA (12 month contract)
EQ Bank
Toronto, ON
- Contract
Added 36 mins ago
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Global Head of Digital Strategy & Transformation
Ingenio Global
Toronto, ON · Greater Toronto Area, Canada
- $220,000 to $250,000 CAD / year
- Full-time
This is a senior leadership position reporting directly to the Global Chief Operating Officer, with significant exposure to the Board and wider executive leadership team. The successful…
Added 36 mins ago
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[Disney Dreamlight Valley PC/Console] Analyste de données sénior - Senior Data Analyst
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Montreal, QC
- Full-time
Gameloft Montréal recherche un(e) Analyste de données senior pour rejoindre l'équipe qui travaille sur Disney Dreamlight Valley, un jeu hybride de simulation de vie et d'aventure…
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Senior Advisor, Transfer Pricing
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Montreal, QC
- Full-time
of 27 tax specialists in the taxation sector and will report to the Senior
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Senior RFIC Product Engineer (NPI & Yield)
Emtar Technologies Inc.
Vancouver, BC
- Full-time
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Aviva Canada

AVP, Direct Distribution and Affinity (Personal Lines)

Markham, ON, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Dec 4, 2026
Posting language: English
Posted: Nov 4, 2026

Original job description

Individually we are people, but together we are Aviva. Individually these are just words, but together they are our Values – Care, Commitment, Community, and Confidence.

We are looking for our next AVP, Direct Channel Lead, to help shape and execute Aviva Canada’s Direct distribution strategy and drive profitable, sustainable growth across the channel. This role will translate strategy and channel performance insights into clear priorities and targeted actions across portfolio performance, customer outcomes, sales and service, digital, marketing, pricing, underwriting, product, technology and operations.

Reporting to the Senior Vice President, Personal Insurance, the AVP will lead the cross-functional Direct agenda, strengthen governance and performance management, and advance transformation and continuous improvement initiatives that improve growth, profitability, efficiency and customer experience.

Come join our team!

What You'll Do

Support the development and execution of Aviva Canada’s Direct distribution strategy, business plan and multi-year roadmap, with clear priorities for profitable growth, portfolio performance, customer outcomes and competitive differentiation.
Lead the cross-functional Direct agenda, partnering across Sales & Service, Digital, Marketing, Product, Pricing, Underwriting, Claims, Technology, Finance and Performance Management to align priorities and accelerate delivery.
Translate financial, customer, sales, service, underwriting, operational and portfolio data into clear insights, targeted business actions and recommendations for senior leaders.
Establish and maintain effective channel governance, performance measures, decision forums and reporting to ensure clear accountability for strategic initiatives, financial outcomes and operational execution.
Drive portfolio performance and clean-up actions across Direct and relevant Affinity businesses, identifying leakage and opportunities to improve growth, profitability, retention and customer outcomes.
Advance the Direct transformation and continuous improvement agenda, maintaining a prioritized backlog of technology and non-technology initiatives that support growth, profitability, efficiency, and customer experience.
Provide respectful challenge and remove barriers across the cross-functional team to improve productivity, execution, and delivery.
Lead competitor and market intelligence for the Direct channel, including pricing developments, digital capabilities, customer experience innovation, emerging technology and evolving customer needs.
Support the development and evolution of Direct and Affinity propositions, ensuring alignment with customer needs, Aviva’s Personal Insurance strategy, and risk appetite.
Keep stakeholders informed of priorities, progress, decisions, risks and roadblocks, escalating issues where required.
Ensure customer interests, fair outcomes, regulatory requirements and risk management expectations are embedded in channel decisions and change initiatives.
Role model Aviva’s values and behaviors, promoting a One Aviva culture of accountability, collaboration, innovation, continuous improvement and customer focus.

What You'll Bring

Significant Canadian Personal Insurance experience, ideally including Direct, digital, consumer or multi-channel insurance.
Strong technical and commercial understanding of Personal Insurance portfolio performance, including pricing, underwriting, product, segmentation, loss ratio, rate adequacy, customer acquisition and retention.
Demonstrated experience translating complex channel and portfolio data into strategic priorities, recommendations and targeted business actions.
Proven ability to lead complex, cross-functional work with shared accountability across sales, service, digital, marketing, pricing, underwriting, product, technology and operations.
Strong financial and business acumen, with the ability to understand P&L drivers and balance growth, profitability, risk and customer outcomes.
Experience leading transformation, continuous improvement, or strategic initiatives in a dynamic and complex operating environment.
Excellent communication, problem-solving, and decision-making skills, with the ability to simplify complex issues and influence senior leaders and partners.
Strong relationship-building skills and the ability to establish trust and credibility with internal and external partners.
A customer-led, strategic and commercially minded approach, with curiosity about market trends, technology and emerging innovation.
Experience with Affinity, partnerships, bancassurance or B2B relationship management is an asset.
CIP, FCIP, or equivalent designation is an asset.

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More about this job

Responsibilities

Lead Aviva Canada’s Direct distribution strategy and cross-functional agenda, translating performance insights into priorities that support profitable growth, customer outcomes, and competitive differentiation. Strengthen channel governance and performance management, drive portfolio improvement and transformation initiatives, and ensure customer, regulatory, and risk considerations are embedded in decisions.

Requirements

Requires significant Canadian Personal Insurance experience and strong commercial and technical knowledge of portfolio performance, including pricing, underwriting, product, loss ratios, and customer acquisition and retention. Candidates should have a record of leading complex cross-functional initiatives, interpreting data, influencing senior stakeholders, and balancing growth, profitability, risk, and customer outcomes; Affinity or partnership experience and a CIP, FCIP, or equivalent designation are assets.

Skills

Personal Insurance
Direct Distribution Strategy
Pricing
Underwriting
Product Management
Financial Analysis
Data Analysis
Cross-Functional Leadership
Transformation Management
Continuous Improvement
Customer Experience
Stakeholder Management
Market Intelligence
Risk Management
Affinity Partnerships

Visa sponsorship

Not detected in the job text

Keywords

Personal Insurance
Direct Distribution
Affinity
Channel Strategy
Business Planning
Portfolio Performance
Pricing
Underwriting
Product Management
Loss Ratio
Rate Adequacy
Customer Acquisition
Customer Retention
Sales and Service
Digital Distribution
Marketing
Claims
Financial Performance
Performance Management
Channel Governance
Transformation
Continuous Improvement
Market Intelligence
Customer Experience
Risk Appetite
Regulatory Compliance
Bancassurance
B2B Relationship Management
CIP
FCIP

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