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Added 16 mins ago
M
Senior Data Architect
Miratech
Toronto, ON · Scarborough, ON
- Full-time
…model. You will also partner with the existing CCARS pipeline team through parallel run and decommissioning of the legacy…
Added 16 mins ago
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Director of Engineering
TAIRC
ON · Regional Municipality of York, ON
- Volunteer
Lead engineering teams: Manage software and hardware engineering teams, ensuring projects are completed on time and within budget.
Added 16 mins ago
IE
Analyst, Business
IMAX Enhanced | Streaming & Consumer Technology
Mississauga, ON
- Full-time
With our global team spanning North America, Europe, and Asia, IMAX brings together proprietary software, world-class architecture, and cutting-edge technology with deep industry expertise.…
Added 16 mins ago
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Country Manager Canada
elockers
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Build your team: Recruit, develop and lead a high-performing Canadian team as the business grows.
Added 31 mins ago
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Countrymanager Canada
elockers
Toronto, ON
- Full-time
Build your team: Recruit, develop and lead a high-performing Canadian team as the business grows.
Added 31 mins ago
VG
Director, Planning, Procurement & Inventory
Veralto Global
London, ON
- $155,000 to $180,000 CAD / year
- Full-time
When you join the Trojan Technologies team and the broader Veralto network, you become part of a unique culture where purpose meets possibility: where the work we do makes an everyday…
Added 46 mins ago
CC
Head of Sales
Citation Canada
Toronto, ON
- Full-time
Lead, develop and motivate a high-performing sales team, establishing clear expectations around objectives, activity levels, behaviours and results.
Added 46 mins ago
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Alpha Jet Pilot
Top Aces
Canada
- Full-time
Top Aces’ dynamic team contributes to delivering on our purpose of training the next generation of combat leaders by living our values of Service, Integrity, Excellence, and Together every…
Added 1 hour ago
CO
Systems Analyst
City of North Vancouver
North Vancouver, BC
- Full-time
Participate in and occasionally lead Joint Application Development (JAD) sessions
Added 1 hour ago
EI
Site Project Manager
Ecolab Inc.
Calgary, AB
- Full-time
The Site Project Manager directs the Site Lead and Crew Leads as applicable to lead execution. The Project Engineer retains technical authority for commissioning methods, technical…
Added 1 hour ago
LL
Transportation Supervisor (Night Shift)
Lineage Logistics
Winnipeg, MB
- Full-time
As a Transportation Supervisor, you will lead a small, dedicated team to ensure the efficient daily operations of pick-ups and deliveries while playing a critical role in representing our…
Added 1 hour ago
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Coordonnateur(trice) exécutif et administratif / Executive & Administrative Coordinator
Merck
Kirkland, QC
- Full-time
Added 1 hour ago
PC
Corporate Tax, Senior Manager
Pwc Canada
Calgary, AB
- Full-time
● Lead the development of pricing strategies for goods and services between related parties, offering expert advice on the tax implications of complex deals
Added 1 hour ago
AT
Level 2 Installer (MxU)
AFL Telecommunications
Victoria, BC
- Full-time
…culture built on collaboration, safety, quality, and continuous development. Join AFL and build your career while helping create a more connected…
Added 1 hour ago
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Commercial Head – Southeast Asia
Lallemand
Rivière-à-Pierre, QC · Rivière-à-à-Pierre, QC
- Full-time
Lallemand Biofuels & Distilled Spirits is looking for a Commercial Head to lead commercial strategy and execution across Southeast Asia, Northeast Asia, and China. Based in Southeast Asia,…
Added 1 hour ago
HM
Family Practitioner/General Practitioner
Health Match BC
Kelowna, BC
- Full-time
The Rutland UPCC consists of family practitioners (FPs), nurse practitioners (NPs), registered nurse team lead, primary care registered nurses (RNs), social workers (SWs), medical office…
Added 1 hour ago
HM
Family Practitioner/General Practitioner
Health Match BC
Kelowna, BC
- Full-time
…seniors’ health in the community. The program is staffed with a Team Lead, nursing, allied health clinicians, geriatricians (1 local, 2 visiting), family physicians and medical office…
Added 1 hour ago
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Commercial HVAC Service Technician
Captiveaire - Region 114 Western PA
Montreal, QC
- Full-time
Leader in the industry for over 40 years with innovative technologies, unmatched service, competitive pricing, and rapid lead times.
Added 2 hours ago
CU
General Counsel & University Secretary
Capilano University
North Vancouver, BC
- Full-time
…the Board Chair, Senate leadership, and the senior leadership team to ensure the integrity, effectiveness, and coordination of governance processes. While reporting administratively to the…
Added 2 hours ago
HM
Family Practitioner/General Practitioner
Health Match BC
Penticton, BC
- Internship
The Penticton UPCC consists of family physicians (FPs), nurse practitioners (NPs), registered nurse team lead, primary care registered nurses (RNs), social workers (SWs), medical office…
Added 2 hours ago
HM
Family Practitioner/General Practitioner
Health Match BC
Penticton, BC
- Internship
The Penticton UPCC consists of family physicians (FPs), nurse practitioners (NPs), registered nurse team lead, primary care registered nurses (RNs), social workers (SWs), medical office…
Added 2 hours ago
HM
Psychiatry
Health Match BC
Kamloops, BC
- Full-time
You’ll integrate your expertise with a multidisciplinary team that includes psychiatrists, psychologists, pediatricians, and social workers. Your collaborative efforts will place you at the…
Added 2 hours ago
FI
Global Sales Director – Pet Food
Forestown International Consulting Inc.
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Role Overview: Lead global technical sales for Tier 1 pet food customers. Head of the technical sales team worldwide.
Added 2 hours ago
SA
Assistant Restaurant Manager
SSP America
Richmond, BC
- Full-time
This role is ideal for a hospitality leader ready to grow - someone who takes pride in service standards, team development, and operational excellence.
Added 2 hours ago
SA
Assistant Restaurant Manager
SSP America
Richmond, BC
- Full-time
This role is ideal for a hospitality leader ready to grow - someone who takes pride in service standards, team development, and operational excellence.

Aviva Canada

AVP, Direct Distribution and Affinity (Personal Lines)

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Dec 4, 2026
Posting language: English
Posted: Nov 4, 2026

Original job description

Individually we are people, but together we are Aviva. Individually these are just words, but together they are our Values – Care, Commitment, Community, and Confidence.

We are looking for our next AVP, Direct Channel Lead, to help shape and execute Aviva Canada’s Direct distribution strategy and drive profitable, sustainable growth across the channel. This role will translate strategy and channel performance insights into clear priorities and targeted actions across portfolio performance, customer outcomes, sales and service, digital, marketing, pricing, underwriting, product, technology and operations.

Reporting to the Senior Vice President, Personal Insurance, the AVP will lead the cross-functional Direct agenda, strengthen governance and performance management, and advance transformation and continuous improvement initiatives that improve growth, profitability, efficiency and customer experience.

Come join our team!

What You'll Do

Support the development and execution of Aviva Canada’s Direct distribution strategy, business plan and multi-year roadmap, with clear priorities for profitable growth, portfolio performance, customer outcomes and competitive differentiation.
Lead the cross-functional Direct agenda, partnering across Sales & Service, Digital, Marketing, Product, Pricing, Underwriting, Claims, Technology, Finance and Performance Management to align priorities and accelerate delivery.
Translate financial, customer, sales, service, underwriting, operational and portfolio data into clear insights, targeted business actions and recommendations for senior leaders.
Establish and maintain effective channel governance, performance measures, decision forums and reporting to ensure clear accountability for strategic initiatives, financial outcomes and operational execution.
Drive portfolio performance and clean-up actions across Direct and relevant Affinity businesses, identifying leakage and opportunities to improve growth, profitability, retention and customer outcomes.
Advance the Direct transformation and continuous improvement agenda, maintaining a prioritized backlog of technology and non-technology initiatives that support growth, profitability, efficiency, and customer experience.
Provide respectful challenge and remove barriers across the cross-functional team to improve productivity, execution, and delivery.
Lead competitor and market intelligence for the Direct channel, including pricing developments, digital capabilities, customer experience innovation, emerging technology and evolving customer needs.
Support the development and evolution of Direct and Affinity propositions, ensuring alignment with customer needs, Aviva’s Personal Insurance strategy, and risk appetite.
Keep stakeholders informed of priorities, progress, decisions, risks and roadblocks, escalating issues where required.
Ensure customer interests, fair outcomes, regulatory requirements and risk management expectations are embedded in channel decisions and change initiatives.
Role model Aviva’s values and behaviors, promoting a One Aviva culture of accountability, collaboration, innovation, continuous improvement and customer focus.

What You'll Bring

Significant Canadian Personal Insurance experience, ideally including Direct, digital, consumer or multi-channel insurance.
Strong technical and commercial understanding of Personal Insurance portfolio performance, including pricing, underwriting, product, segmentation, loss ratio, rate adequacy, customer acquisition and retention.
Demonstrated experience translating complex channel and portfolio data into strategic priorities, recommendations and targeted business actions.
Proven ability to lead complex, cross-functional work with shared accountability across sales, service, digital, marketing, pricing, underwriting, product, technology and operations.
Strong financial and business acumen, with the ability to understand P&L drivers and balance growth, profitability, risk and customer outcomes.
Experience leading transformation, continuous improvement, or strategic initiatives in a dynamic and complex operating environment.
Excellent communication, problem-solving, and decision-making skills, with the ability to simplify complex issues and influence senior leaders and partners.
Strong relationship-building skills and the ability to establish trust and credibility with internal and external partners.
A customer-led, strategic and commercially minded approach, with curiosity about market trends, technology and emerging innovation.
Experience with Affinity, partnerships, bancassurance or B2B relationship management is an asset.
CIP, FCIP, or equivalent designation is an asset.

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More about this job

Responsibilities

Lead the development and execution of Aviva Canada’s Direct distribution strategy, coordinating cross-functional teams and using performance insights to improve growth, profitability, customer outcomes, and operational efficiency. Establish channel governance and performance management, advance transformation initiatives, and ensure customer interests, regulatory requirements, and risk expectations are reflected in decisions.

Requirements

Significant Canadian Personal Insurance experience and strong commercial and technical knowledge of portfolio performance, including pricing, underwriting, product, and customer acquisition and retention, are required. The role also calls for proven cross-functional leadership, financial acumen, experience with transformation or strategic initiatives, and strong communication and relationship-building skills; Affinity experience and a CIP, FCIP, or equivalent designation are assets.

Skills

Personal Insurance
Direct Distribution Strategy
Pricing
Underwriting
Product Management
Financial Analysis
Data Analysis
Cross-Functional Leadership
Transformation Management
Continuous Improvement
Customer Experience
Market Intelligence
Stakeholder Management
Risk Management
Affinity Partnerships

Visa sponsorship

Not detected in the job text

Keywords

Personal Insurance
Direct Distribution
Affinity
Channel Strategy
Business Planning
Portfolio Performance
Pricing
Underwriting
Product Management
Loss Ratio
Rate Adequacy
Customer Acquisition
Customer Retention
Sales and Service
Digital Capabilities
Marketing
Claims
Financial Performance
P&L
Performance Management
Channel Governance
Transformation
Continuous Improvement
Market Intelligence
Customer Experience
Risk Appetite
Regulatory Requirements
Bancassurance
B2B Relationship Management
CIP

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