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Added 2 mins ago
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Financial Service Representative II
CIBC
Burnaby, BC
- Full-time
As a member of the Personal and Business Banking team, you’ll work in a fast-paced Banking Centre where you’ll make a meaningful difference in our clients’ lives. As a Financial Services…
Added 2 mins ago
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Directeur Ingenierie Mecanique (support à la production) / Manager – Mechanical engineering (support to Production)
Hitachi
Varennes, QC · (HE)Office_QC, Varennes
- Full-time
Hitachi Energy’s Transformer business is at the forefront of powering a more sustainable, reliable, and resilient energy future. As Mechanical Engineering Manager, you will oversee a team…
Added 17 mins ago
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Project Management Analyst
August Advisors
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Process Development & CRM Management: Enhance and maintain internal CRM, prospecting, and fundraising management tools to support both LP and GP business development efforts. Opportunity to…
Added 17 mins ago
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GIS Coordinator
GeoCareerGo
Port Elgin, ON
- $76,288 to $86,691 CAD / year
- Full-time
…GIS data management, spatial analysis, mapping, application development, and municipal asset…
Added 17 mins ago
1
Account Director
15Rock
Toronto, ON
- Full-time
Corporates: CFOs and heads of strategy and corporate development at fast-growing, complex companies
Added 17 mins ago
OB
Sales Manager
Olympic Building Centre
Winnipeg, MB
- Full-time
…Manager, the O.B. Sales Manager must develop and implement a business plan (budget) to include sales, overheads, profit/loss projections for Olympic Buildings…
Added 32 mins ago
RB
Client Advisor Intern
Royal Bank of Canada
Montreal, QC
- Part-time
Excellent career development and access to a variety of job opportunities across business and geographies
Added 32 mins ago
RB
Client Advisor
Royal Bank of Canada
Bonnyville, AB
- Part-time
· Focus on client education and demonstration, leveraging technology to deliver a memorable client experience, drive sales, and retain business
Added 32 mins ago
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Account Executive, Enterprise (Restaurants)
Solink
Remote, Canada
- $240,000 to $300,000 CAD / year
- Full-time
- Remote
…We’ve been recognized by Deloitte’s Fast 50™ and Fast 500™, Business Intelligence Group, and as one of Ottawa’s Best Places to Work. And we’re just getting…
Added 32 mins ago
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Medical Science Liaison , Solid Tumour, Western Canada
AbbVie
Vancouver, BC
- $93,000 to $143,000 CAD / year
- Full-time
…(EEs) and other healthcare professionals (HCPs), to help the development of professional working…
Added 47 mins ago
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Healthcare Technology & Systems Lead
nuvRx Pharmacy
Hamilton, ON
- Full-time
Developing and improving internal technology, digital tools, and business systems.
Added 47 mins ago
CS
Manager, Fund Development & Engagement
CHISHOLM SERVICES FOR CHILDREN
Halifax, NS · Greater Halifax Metropolitan Area
- Full-time
This is a new role at Chisholm and an opportunity to help build and implement the next phase of fund development for the organization.
Added 47 mins ago
TA
General Manager
Third Avenue Spa
Ottawa, ON
- Full-time
Business Development: Work closely with ownership to support marketing initiatives, improve operational processes, and identify opportunities for growth.
Added 47 mins ago
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Program Coordinator 2, Full-Time
Taproot Community Support Services
Parksville, BC
- Full-time
As a Certified B Corporation, we harness business for good. Since 1983 we’ve grown steadily, now delivering support across Alberta, British Columbia, and Ontario through more than 90…
Added 47 mins ago
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Software Engineer
SmartSource Electronics
Mississauga, ON
- Full-time
…collaborating with product, operations, and QA teams to understand business requirements, translate them into technical solutions, and ensure system reliability and performance. The…
Added 48 mins ago
Art Director
Clutch Technologies Inc.
Toronto, ON
We’re looking for an Art Director to lead concept development for Clutch. Our creative team executes at a high bar; this role adds the thinking behind it. You’ll turn business and audience…
Added 1 hour ago
KD
Directeur·rice, Intelligence consommateurs | Consumer Insights Manager
Keurig Dr Pepper
Montreal, QC
- Full-time
Added 1 hour ago
KD
Premier directeur/Première directrice, Intelligence d’affaires et rapports | Senior Manager, Business Intelligence & Reporting
Keurig Dr Pepper
Mississauga, ON · Montreal, QC
- Full-time
Added 1 hour ago
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Personal Banking Advisor - Carstairs
ATB
Carstairs, AB
- Full-time
Ready for tomorrow: We want to enable your success through interesting and challenging work, performance enablement, and learning and development.
Added 1 hour ago
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Seasonal Associate
sephora.com
Toronto, ON
- $19.2 to $22.6 CAD / hour
- Full-time
…opportunities, a competitive benefits program, and robust learning and development initiatives aimed at promoting employee support and recognition. The final pay offered will depend on…
Added 1 hour ago
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Principal Mechanical Engineer
Worley
Calgary, AB · Edmonton, AB
- Full-time
…technical mentor to Senior and Intermediate Engineers, supports business development through technical input, and plays a key role in maintaining and evolving company standards, practices,…
Added 1 hour ago
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Software Engineer - Front End
Microsoft
Vancouver, BC
- Full-time
…integration, big data analytics, messaging & real-time analytics, and business intelligence. The products our portfolio include Microsoft Fabric, Azure SQL DB, Azure Cosmos DB, Azure…
Added 1 hour ago
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Project Controls Specialist III
Fluor
Vancouver, BC
- Full-time
As Cost Specialist coordinate estimate development with the Project Estimator
Added 1 hour ago
F
Principal Process Engineer - Power Projects
Fluor
Calgary, AB
- Full-time
…subject-matter expertise, project execution leadership, and business development support. The successful candidate will develop and optimize competitive plant configurations, lead process…
Added 1 hour ago
M
Group Finance Manager, Canada Enterprise Team
Microsoft
Toronto, ON
- Full-time
…culture, accelerating your career, being owner/partner to a local business unit, and playing an integral role in helping leaders see beyond the numbers and act? If yes, come and join…

Aviva

AVP, Direct Distribution and Affinity (Personal Lines)

Markham, ON, Canada
Toronto, ON, Canada

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Job details

Posting language: English
Posted: Nov 4, 2026

Original job description

Individually we are people, but together we are Aviva. Individually these are just words, but together they are our Values – Care, Commitment, Community, and Confidence.

We are looking for our next AVP, Direct Channel Lead, to help shape and execute Aviva Canada’s Direct distribution strategy and drive profitable, sustainable growth across the channel. This role will translate strategy and channel performance insights into clear priorities and targeted actions across portfolio performance, customer outcomes, sales and service, digital, marketing, pricing, underwriting, product, technology and operations.

Reporting to the Senior Vice President, Personal Insurance, the AVP will lead the cross-functional Direct agenda, strengthen governance and performance management, and advance transformation and continuous improvement initiatives that improve growth, profitability, efficiency and customer experience.

Come join our team!

What you'll do

Support the development and execution of Aviva Canada’s Direct distribution strategy, business plan and multi-year roadmap, with clear priorities for profitable growth, portfolio performance, customer outcomes and competitive differentiation.
Lead the cross-functional Direct agenda, partnering across Sales & Service, Digital, Marketing, Product, Pricing, Underwriting, Claims, Technology, Finance and Performance Management to align priorities and accelerate delivery.
Translate financial, customer, sales, service, underwriting, operational and portfolio data into clear insights, targeted business actions and recommendations for senior leaders.
Establish and maintain effective channel governance, performance measures, decision forums and reporting to ensure clear accountability for strategic initiatives, financial outcomes and operational execution.
Drive portfolio performance and clean-up actions across Direct and relevant Affinity businesses, identifying leakage and opportunities to improve growth, profitability, retention and customer outcomes.
Advance the Direct transformation and continuous improvement agenda, maintaining a prioritized backlog of technology and non-technology initiatives that support growth, profitability, efficiency, and customer experience.
Provide respectful challenge and remove barriers across the cross-functional team to improve productivity, execution, and delivery.
Lead competitor and market intelligence for the Direct channel, including pricing developments, digital capabilities, customer experience innovation, emerging technology and evolving customer needs.
Support the development and evolution of Direct and Affinity propositions, ensuring alignment with customer needs, Aviva’s Personal Insurance strategy, and risk appetite.
Keep stakeholders informed of priorities, progress, decisions, risks and roadblocks, escalating issues where required.
Ensure customer interests, fair outcomes, regulatory requirements and risk management expectations are embedded in channel decisions and change initiatives.
Role model Aviva’s values and behaviors, promoting a One Aviva culture of accountability, collaboration, innovation, continuous improvement and customer focus.

What you'll bring

Significant Canadian Personal Insurance experience, ideally including Direct, digital, consumer or multi-channel insurance.
Strong technical and commercial understanding of Personal Insurance portfolio performance, including pricing, underwriting, product, segmentation, loss ratio, rate adequacy, customer acquisition and retention.
Demonstrated experience translating complex channel and portfolio data into strategic priorities, recommendations and targeted business actions.
Proven ability to lead complex, cross-functional work with shared accountability across sales, service, digital, marketing, pricing, underwriting, product, technology and operations.
Strong financial and business acumen, with the ability to understand P&L drivers and balance growth, profitability, risk and customer outcomes.
Experience leading transformation, continuous improvement, or strategic initiatives in a dynamic and complex operating environment.
Excellent communication, problem-solving, and decision-making skills, with the ability to simplify complex issues and influence senior leaders and partners.
Strong relationship-building skills and the ability to establish trust and credibility with internal and external partners.
A customer-led, strategic and commercially minded approach, with curiosity about market trends, technology and emerging innovation.
Experience with Affinity, partnerships, bancassurance or B2B relationship management is an asset.
CIP, FCIP, or equivalent designation is an asset.

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More about this job

Responsibilities

The AVP will lead the cross-functional Direct distribution strategy to drive profitable growth and sustainable performance across personal lines. They are responsible for aligning priorities across sales, marketing, underwriting, and technology while ensuring effective governance and continuous improvement.

Requirements

The role requires significant experience in Canadian Personal Insurance with a strong understanding of portfolio performance and digital distribution. Candidates must demonstrate proven leadership in complex, cross-functional environments and possess excellent strategic and financial decision-making skills.

Skills

Strategic planning
Portfolio management
Personal insurance
Cross-functional leadership
Financial acumen
Performance management
Digital transformation
Underwriting
Pricing strategy
Market intelligence
Stakeholder management
Change management
Business development
Risk management
Customer experience

Visa sponsorship

Not detected in the job text

Keywords

Direct distribution
Affinity
Personal lines
Portfolio performance
Customer outcomes
Digital strategy
Pricing
Underwriting
Governance
Transformation
Continuous improvement
Market intelligence
P&L management
Bancassurance
CIP
FCIP
Risk appetite
Business plan
Customer acquisition
Retention

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