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Added 39 mins ago
HT
Senior Financial Analyst - Corporate Accounting
Husky Technologies
Bolton, ON
- Full-time
Reporting to the Finance Manager, Corporate Consolidations and working with our global Husky Finance teams, the Senior Financial Analyst plays a critical role in the timely and accurate…
Added 39 mins ago
ML
Project Controls Manager
Maple Leaf Foods Inc
Mississauga, ON
- $96,000 to $141,000 CAD / year
- Part-time
…capacity expansion, operational improvement, innovation, and business…
Added 39 mins ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Experience partnering with senior business stakeholders
Added 39 mins ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
Serve as the senior finance partner to service leadership, operations, commercial teams, and Customer Success leaders, providing insight and challenge on strategic priorities, business…
Added 54 mins ago
Y
Sales Engineer - Upstream
Yokogawa
NB · Chiasson Office, NB
- Full-time
…supporting the energy transition, (bio)technology, artificial intelligence, industrial cybersecurity, etc. We are committed to the United Nations sustainable development goals by utilizing…
Added 54 mins ago
J
Head of Finance - R&D
Jobgether
Canada
- Full-time
Working closely with founders and senior leaders, you will contribute to financial strategy, business performance, and investment decisions.
Added 1 hour ago
NB
Senior Director Benefits Governance
National Bank of Canada
Montreal, QC
- Full-time
As Senior Director, Benefits Governance, you define the strategic direction and oversee the evolution of the Bank’s employee benefits offering. As a recognized leader in the field, you act…
Added 1 hour ago
NB
Senior Market Intelligence Advisor Insurance
National Bank of Canada
Montreal, QC
- Full-time
A career as a Senior Market Intelligence Advisor within the Insurance Sales and Distribution team at National Bank means acting as a strategic partner to accelerate growth and optimize the…
Added 1 hour ago
NB
Project Director
National Bank of Canada
Montreal, QC
- Full-time
…sector, you will be part of a large team and report to the Senior Director, Delivery and Governance. Our team stands out for its strategic role in delivering large-scale initiatives, its…
Added 1 hour ago
RB
Analyst, Risk
Rogers Bank
Toronto, ON
- Full-time
A post-secondary degree in a field directly related to job responsibilities (Business, Economics, Finance, Computer Science, etc.)
Added 1 hour ago
NB
Associate Director, Execution, National Client Group
National Bank of Canada
Toronto, ON
- Full-time
This position represents a senior Credit Execution role within National Client Group, Ontario and provides the opportunity to independently execute complex underwriting and transaction…
Added 1 hour ago
B
Head of People & Talent
BrandBastion
Remote, Canada
- Remote
Founded in 2013, BrandBastion has grown into a profitable, international SaaS business with a globally distributed team. We're entering an exciting new phase of growth, expanding our…
Added 1 hour ago
MC
Join Our Talent Community! Financial Services Associate - Guelph Retail Branches
Meridian Credit Union
Guelph, ON
- $52,000 to $78,000 CAD / year
- Full-time
As a senior member of the branch sales/leadership team, the primary responsibilities for this position will be to understand the financial needs of our Members and provide the appropriate…
Added 2 hours ago
OH
Manager, Revenue Growth Management
Organika Health Products
Vancouver, BC
- Full-time
Customer decision support. Create customer-ready fact bases, negotiation scenarios, give/get frameworks and investment cases for Joint Business Planning and major commercial decisions.
Added 3 hours ago
OG
Senior Creative Director
Onni Group of Companies
Vancouver, BC
- Full-time
ONNI Group is hiring a Senior Creative Director in Vancouver to lead the creative vision and editorial direction for Onni, turning complex projects and portfolio stories into clear,…
Added 4 hours ago
OT
Lead UX Developer (React)
Open Text Corporation
Waterloo, ON
- Other
…collaboration are key components of our corporate culture. As a Lead UX Developer on the Viewing and Transformation Development team, you will independently design, build, and constantly…
Added 5 hours ago
SQ
Senior Consultant, Strategy, Sunlife Health
Sunlife Québec
Montreal, QC
- Full-time
Sunlife Health brings together the scale of a mature group benefits business with the pace and innovation of digital health. The Sunlife Health Strategy team focuses on the questions that…
Added 5 hours ago
TC
Senior Distribution Services Operations Trainer
TJX Canada – Winners, Marshalls, HomeSense
Mississauga, ON
- $76,620 to $107,268 CAD / year
- Full-time
We're looking for a Senior Distribution Services Operations Trainer to play a critical role in shaping the success of our Distribution Center teams through the delivery of engaging…
Added 5 hours ago
CG
Director of Strategic Partnerships
CDC Global Solutions
Toronto, ON
- $180,000 to $210,000 CAD / year
- Full-time
…development programs. This is a rare opportunity to step into a senior leadership role where science, delivery, and strategic client partnership all…
Added 5 hours ago
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Forward Deployment Engineer Lead - Manufacturing
''
Toronto, ON
- Full-time
- Other
This is a hands-on player-coach role. In addition to developing senior practitioners and managing the portfolio FDE pool, you will personally participate in selected AI engagements, helping…
Added 5 hours ago
C
Senior Account Manager - Financial Institutions
Corpay
Toronto, ON
- Full-time
Corpay may use artificial intelligence (AI) and other technology-enabled tools to support certain aspects of the recruitment process, such as application screening, candidate assessment, or…
Added 6 hours ago
C
Senior Consultant, Content & Editorial, Advice & Education
CIBC
Toronto, ON
- Full-time
As a Senior Consultant, Content & Editorial on the Advice & Education team within CIBC Personal and Business Banking’s Savings, Investing and Advice product team, you'll lead the…
Added 6 hours ago
C
Executive Assistant, GAM
CIBC
Toronto, ON
- Full-time
…anticipating needs and helping resolve issues before they affect business operations. Working closely with other support partners, you'll contribute to a collaborative team environment and…
Added 6 hours ago
TF
Lead Specialist Tech Sales
TWU-Center for Women Entrepreneurs
Mackenzie, BC
- Full-time
…markets with proven sales success and the ability to engage senior stakeholders in both Japanese and international organizations to help us achieve our ambitious growth targets. This is…
Added 6 hours ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
Serve as the senior finance partner to service leadership, operations, commercial teams, and Customer Success leaders, providing insight and challenge on strategic priorities, business…

Aviva

AVP, Direct Distribution and Affinity (Personal Lines)

Markham, ON, Canada
Toronto, ON, Canada

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Job details

Posting language: English
Posted: Nov 4, 2026

Original job description

Individually we are people, but together we are Aviva. Individually these are just words, but together they are our Values – Care, Commitment, Community, and Confidence.

We are looking for our next AVP, Direct Channel Lead, to help shape and execute Aviva Canada’s Direct distribution strategy and drive profitable, sustainable growth across the channel. This role will translate strategy and channel performance insights into clear priorities and targeted actions across portfolio performance, customer outcomes, sales and service, digital, marketing, pricing, underwriting, product, technology and operations.

Reporting to the Senior Vice President, Personal Insurance, the AVP will lead the cross-functional Direct agenda, strengthen governance and performance management, and advance transformation and continuous improvement initiatives that improve growth, profitability, efficiency and customer experience.

Come join our team!

What you'll do

Support the development and execution of Aviva Canada’s Direct distribution strategy, business plan and multi-year roadmap, with clear priorities for profitable growth, portfolio performance, customer outcomes and competitive differentiation.
Lead the cross-functional Direct agenda, partnering across Sales & Service, Digital, Marketing, Product, Pricing, Underwriting, Claims, Technology, Finance and Performance Management to align priorities and accelerate delivery.
Translate financial, customer, sales, service, underwriting, operational and portfolio data into clear insights, targeted business actions and recommendations for senior leaders.
Establish and maintain effective channel governance, performance measures, decision forums and reporting to ensure clear accountability for strategic initiatives, financial outcomes and operational execution.
Drive portfolio performance and clean-up actions across Direct and relevant Affinity businesses, identifying leakage and opportunities to improve growth, profitability, retention and customer outcomes.
Advance the Direct transformation and continuous improvement agenda, maintaining a prioritized backlog of technology and non-technology initiatives that support growth, profitability, efficiency, and customer experience.
Provide respectful challenge and remove barriers across the cross-functional team to improve productivity, execution, and delivery.
Lead competitor and market intelligence for the Direct channel, including pricing developments, digital capabilities, customer experience innovation, emerging technology and evolving customer needs.
Support the development and evolution of Direct and Affinity propositions, ensuring alignment with customer needs, Aviva’s Personal Insurance strategy, and risk appetite.
Keep stakeholders informed of priorities, progress, decisions, risks and roadblocks, escalating issues where required.
Ensure customer interests, fair outcomes, regulatory requirements and risk management expectations are embedded in channel decisions and change initiatives.
Role model Aviva’s values and behaviors, promoting a One Aviva culture of accountability, collaboration, innovation, continuous improvement and customer focus.

What you'll bring

Significant Canadian Personal Insurance experience, ideally including Direct, digital, consumer or multi-channel insurance.
Strong technical and commercial understanding of Personal Insurance portfolio performance, including pricing, underwriting, product, segmentation, loss ratio, rate adequacy, customer acquisition and retention.
Demonstrated experience translating complex channel and portfolio data into strategic priorities, recommendations and targeted business actions.
Proven ability to lead complex, cross-functional work with shared accountability across sales, service, digital, marketing, pricing, underwriting, product, technology and operations.
Strong financial and business acumen, with the ability to understand P&L drivers and balance growth, profitability, risk and customer outcomes.
Experience leading transformation, continuous improvement, or strategic initiatives in a dynamic and complex operating environment.
Excellent communication, problem-solving, and decision-making skills, with the ability to simplify complex issues and influence senior leaders and partners.
Strong relationship-building skills and the ability to establish trust and credibility with internal and external partners.
A customer-led, strategic and commercially minded approach, with curiosity about market trends, technology and emerging innovation.
Experience with Affinity, partnerships, bancassurance or B2B relationship management is an asset.
CIP, FCIP, or equivalent designation is an asset.

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More about this job

Responsibilities

The AVP will lead the cross-functional Direct distribution strategy to drive profitable growth and sustainable performance across personal lines. They are responsible for aligning priorities across sales, marketing, underwriting, and technology while ensuring effective governance and continuous improvement.

Requirements

The role requires significant experience in Canadian Personal Insurance with a strong understanding of portfolio performance and digital distribution. Candidates must demonstrate proven leadership in complex, cross-functional environments and possess excellent strategic and financial decision-making skills.

Skills

Strategic planning
Portfolio management
Personal insurance
Cross-functional leadership
Financial acumen
Performance management
Digital transformation
Underwriting
Pricing strategy
Market intelligence
Stakeholder management
Change management
Business development
Risk management
Customer experience

Visa sponsorship

Not detected in the job text

Keywords

Direct distribution
Affinity
Personal lines
Portfolio performance
Customer outcomes
Digital strategy
Pricing
Underwriting
Governance
Transformation
Continuous improvement
Market intelligence
P&L management
Bancassurance
CIP
FCIP
Risk appetite
Business plan
Customer acquisition
Retention

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