Outside Sales Representative

ABOUT GREYWOLF EQUIPMENT

At Greywolf Equipment, we’re dedicated to providing rentals, sales, and services to construction sites across the Lower Mainland, guaranteeing local sites have the safest and highest quality equipment in the industry.

With a diverse fleet of construction equipment and tools, Greywolf Equipment supports contractors across a wide range of construction projects. From aerial work platforms and material handling equipment to concrete finishing, heating and other essential jobsite equipment, we provide the equipment our customers need to keep their projects moving. Our focus is on understanding our customers' needs, providing reliable equipment, and delivering responsive service that builds lasting relationships.

YOUR NEW OPPORTUNITY

The Outside Sales Representative is responsible for driving business growth for Greywolf Equipment through proactive prospecting, developing new customer relationships, and expanding existing accounts. This role is suited to a motivated, results driven individual who enjoys being in the field, connecting with customers and turning opportunities into business.

Success in this role requires initiative, persistence, strong industry knowledge, excellent communication skills, and the ability to independently develop and maintain a strong sales pipeline. The ideal candidate will have established relationships within the construction industry, understand customer equipment requirements, and demonstrate a proven ability to achieve or exceed sales and revenue targets.

Key Responsibilities

• Proactively identify, pursue, and develop new business opportunities through cold calling, site visits, networking, referrals, industry associations, and existing business connections;
• Identify, qualify, and follow up on incoming sales inquiries and prospective customer opportunities;
• Generate qualified leads, maintain a healthy sales pipeline, and consistently convert opportunities into new rental business;
• Analyze customer accounts, market activity, and business development opportunities to support a data-driven sales approach;
• Negotiate rental agreements, pricing, and terms with confidence and professionalism;
• Establish and maintain strong, long-term relationships with Superintendents, Project Managers, decision-makers, vendors, and industry partners;
• Develop a thorough understanding of customer operations, upcoming projects, and equipment requirements to anticipate future rental needs;
• Conduct regular customer and jobsite visits to assess project requirements and recommend appropriate equipment solutions;
• Initiate conversations to gather customer feedback, identify opportunities for improvement, and generate ideas to drive revenue;
• Provide exceptional customer service through timely communication, proactive problem-solving, and consistent follow-through.

Skills and Qualifications

• Minimum of 2–3 years of experience in an outside B2B sales role, preferably with a strong focus on prospecting and new business development;
• Strong understanding of the construction industry (job-site heating and cooling ideally) and equipment rental operations;
• Proven ability to identify new business opportunities, develop customer relationships, grow accounts, and consistently achieve or exceed sales targets;
• Excellent verbal and written communication, negotiation, presentation, and relationship-building skills;
• Strong customer service mindset with the ability to understand customer needs and recommend effective solutions;
• Highly self-motivated, goal-oriented, and comfortable working independently;
• Strong organizational and time-management skills, with the ability to manage multiple accounts, priorities, and sales opportunities;
• Comfortable working in the field and spending the majority of the workday on the road conducting customer and jobsite visits;
• Proficiency in Microsoft Office and CRM platforms;
• Valid Class 5 driver's license, a current driver's abstract must be provided upon request.
  
  

YOUR REWARDS

We are committed to the success and development of our people and recognize that they are the drivers behind our success. We provide our teams with the tools and support they need to strive, thrive, and advance their long-term career here.

The base salary range for this role will be $45,000 to $55,000, depending on experience, plus an uncapped commission structure with a total on target earnings in the first year estimated at $100,000 to $150,000. You will also have competitive benefits starting immediately and provided with a company vehicle.

During the interview process, let’s talk to get the right fit for your experience level.