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Axis Communications

National Sales Manager, Canada

Toronto, ON, Canada
Canada - ON - Toronto, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Apply by: Nov 30, 2026
Posting language: English
Posted: Oct 29, 2026

Original job description

Job Title

National Sales Manager, Canada

Job Description

Ready to lead a high-performing sales team and drive growth across Canada?

As National Sales Manager, Canada, you'll lead our sales teams across the country and join the Canadian leadership team. You'll guide a national team of sales leaders and specialists, build strong relationships with customers and partners, and help Axis grow sustainably in the Canadian market. The role is based in Mississauga, Ontario.

What you'll do as National Sales Manager, Canada

This role will bring strategic perspective, strong commercial judgment, and a collaborative leadership style. They will work closely with colleagues across the business to align sales priorities with company objectives and support a high-performing, customer-focused organization.

Set the direction: Help shape the national sales strategy, then lead its rollout. You'll turn priorities into clear plans, goals and performance expectations for the Canadian sales team.
Keep track of performance and the market: Follow sales results, market conditions, customer needs and what competitors are doing. You'll use these insights to spot opportunities and deal with risks early.
Report to leadership: Review forecasts, pipeline and performance numbers, and give leadership timely, accurate reports.
Make key commercial decisions: Guide pricing and commercial decisions for strategic customers and major opportunities, following Axis policies and approval steps.
Lead and develop your team: Coach and develop your sales leaders and teams. You'll build an inclusive, accountable and high-performing sales team with a culture of customer focus, ownership and continuous learning.
Build lasting relationships: Develop strategic relationships with key customers, partners and industry stakeholders. You'll represent Axis at important customer meetings and industry events, and support your team on complex deals and negotiations.
Work across the business: Partner with other functions to align sales plans, coordinate resources and keep teams up to date on priorities, market developments, forecasts and progress. You'll also make sure the sales organization follows company policies, processes and ethical standards.

Who we are looking for

You think strategically and have strong commercial judgment, and you know how to turn plans into measurable results. You lead in a collaborative way: you coach people, grow talent and bring teams together, whether you're with them in person or connecting virtually across the country. You communicate clearly and confidently with senior stakeholders, and you negotiate and influence well. You stay resilient and focused on results when the market shifts. Above all, you lead ethically, value cooperation and keep looking for ways to improve.

What you bring:

A bachelor's degree in business or a related field, or equivalent relevant experience
Significant sales experience, ideally in video surveillance, physical security or a related technology market
A track record of leading and developing managers and sales teams spread across different locations
Experience setting and delivering sales strategy, managing forecasts and pipelines, and meeting business targets
Experience supporting complex sales opportunities and negotiations
Experience working across functions and contributing to senior leadership discussions

Bonus points for:

Fluency in French
Familiarity with CRM systems and sales reporting tools
Experience in a large, cross-functional organization with shared goals and responsibilities

Travel: This role involves about 60% travel each year.

Pay range: The approximate total compensation range for this location and position is $210,000 - $240,000, which includes a 70% base / 30% commission OTE and corporate bonus. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Actual compensation will be dependent on factors, including but not limited to, the individual's qualifications, experience, knowledge, skills, and abilities, as well as physical work location within the province.

This is for an existing vacancy.

What We Offer:

Competitive compensation: including performance-based incentives.
Comprehensive benefits package: health, dental, and vision insurance to keep you and your family healthy.
Work-life balance: flexible work arrangements and a supportive environment to help you balance professional and personal life.
Professional development: access to continuous learning opportunities, training programs, and tuition reimbursement to support your career growth.
Global exposure: opportunity to visit our headquarters in Sweden and collaborate with international teams.
Sabbatical program: a paid sabbatical every 5 years to recharge and relax.
Supportive culture: tons of support from leadership and colleagues, fostering an environment where you can truly thrive.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Type of Employment

Permanent Employment

Posting End Date

2026-11-29

Certain roles at Axis require background checks, which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action.

About Axis Communications

We enable a smarter and safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader, we offer solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications.

With around 6,000 committed employees in over 50 countries, we collaborate with partners worldwide. Together, we thrive in our friendly, open, and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion, diversity, and sustainability, we consistently seek to develop our skills and way of working.

Let´s create a smarter and safer world

For more information about Axis, please visit our website www.axis.com.

Listen to Axis Communications Playlist

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More about this job

Responsibilities

The National Sales Manager will lead the Canadian sales team, shaping and executing the national sales strategy to drive growth. They are responsible for managing performance, fostering strategic customer relationships, and ensuring alignment across business functions.

Requirements

Candidates must have significant sales experience in technology markets, specifically video surveillance or physical security, along with a proven track record of leading distributed teams. A bachelor's degree in business or equivalent experience is required, as well as strong commercial judgment and strategic planning capabilities.

Skills

Sales strategy
Leadership
Commercial judgment
Strategic planning
Forecasting
Pipeline management
Negotiation
Coaching
Relationship management
Video surveillance
Physical security
CRM systems
Sales reporting
Cross-functional collaboration
Market analysis

Benefits

Health insurance
Dental insurance
Vision insurance
Flexible work arrangements
Professional development
Tuition reimbursement
Paid sabbatical program
Performance-based incentives

Visa sponsorship

Not detected in the job text

Keywords

National Sales Manager
Sales Strategy
Video Surveillance
Physical Security
CRM
Forecasting
Pipeline Management
Commercial Judgment
Leadership
Business Development
Strategic Planning
Negotiation
Market Analysis
Stakeholder Management
Coaching
Performance Management
Accountability
Cross-functional
Technology Sales
Sales Operations

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