Diigtal Marketing Intern

Company Description: Backroom Comedy Club is an intimate comedy venue in Toronto, founded by two friends driven by a shared passion for laughter and connection. The club aims to be the city’s premier destination for comedy, welcoming both first-time guests and seasoned fans to enjoy unique, unfiltered performances. The club has built a reputation for authenticity and is now focused on growing its audience, expanding digital reach, and increasing sales through social media, sponsorships, and merchandise. By positioning itself as a beloved local hub, Backroom Comedy Club is dedicated to becoming a staple of Toronto’s nightlife and attracting new audiences from the local community and beyond.

Role Description: The Digital Media Intern is a part-time, hybrid role based in Toronto, ON, supporting the club’s digital presence, content strategy, and audience growth.

Working alongside the Backroom Comedy Club team, the Digital Media Intern will help capture what happens inside the club and turn it into engaging content that reaches audiences across social media and digital platforms.

Responsibilities:

• Capture high-quality video and audio content during live comedy shows, podcast recordings, classes, and special events.
• Edit short-form and long-form video content for Instagram, TikTok, YouTube, and other digital platforms.
• Assist with the development, filming, and production of social media campaigns and digital advertisements.
• Identify strong moments from live shows and recordings that can be turned into engaging clips and promotional content.
• Help create content that reflects the voice, energy, and identity of Backroom Comedy Club.
• Monitor social media and content performance using platform analytics.
• Analyze metrics including views, watch time, engagement, audience growth, and conversions to identify what is working and what can be improved.
• Assist with testing different hooks, formats, edits, captions, and creative approaches to improve content performance.
• Organize and maintain digital footage, audio, and other media assets.
• Collaborate with comedians, producers, and the club team to develop new content ideas and campaigns.

What You'll Learn:

This is a hands-on role. You won't just be observing - you'll be creating, testing, publishing, and learning from real audience behaviour.

You'll gain practical experience in:

• Video and audio production
• Short-form content creation
• Social media marketing
• Digital advertising
• Content strategy
• Audience development
• Analytics and performance optimization

Qualifications:

• Candidates should possess strong Digital Marketing and Digital Strategy skills, with an interest in social media growth and audience engagement.
• Candidates should possess solid Analytical Skills to interpret basic performance data, identify trends, and inform content decisions.
• Candidates should possess effective Communication skills to collaborate with team members, performers, and partners, and to represent the brand online.
• Candidates should possess foundational Project Management skills to organize content calendars, meet deadlines, and coordinate multiple initiatives.
• Familiarity with social media platforms (TikTok, Instagram, YouTube) and basic photo/video editing tools is highly beneficial.
• Demonstrated creativity, attention to detail, and a genuine interest in comedy, live entertainment, or nightlife are assets.
• Ability to work on-site in Toronto, ON, including evenings or weekends as needed for shows and events.

Compensation & Internship Eligibility:

This is an unpaid internship intended for a student completing an approved academic or work-placement program through their college or university. Candidates must be eligible to complete the placement as part of their educational program.

In addition to gaining hands-on experience in digital media, content production, social media marketing, and live entertainment, the successful candidate will receive complimentary access to Backroom Comedy Club shows and Comedy Dojo classes, mentorship from the club's team, opportunities to build their professional portfolio, networking opportunities with comedians and creators, and professional references upon successful completion of the placement.

For candidates interested in stand-up comedy, access to stage time, and performance-development opportunities may also be available.